Logo
Tekcogno

Technical Digital Marketing Consultant (Lead) LOCALS ONLY

Tekcogno, San Mateo, California, United States, 94404


Job Title: Technical Digital Marketing Consultant

Read all the information about this opportunity carefully, then use the application button below to send your CV and application.Location: Foster City, CA Day 1 onsite (NEED LOCALS)

Duration: Full-time

Job Description for Senior Technical Lead (Onsite) – Digital Marketing Program – (GMP, GA4, GTM and SEO role)

Primary (Must have skills):

GMP Roles and Responsibilities:

Strong experience in Digital marketing, Google Analytics, GTM, Google ads, SEO, Pay per click analysis, KPIs tracking, data analysis, strong communication.

Excellent in Analysing performance data and optimized campaigns for better performance.

Analytics strategy and dashboarding skills.

Experience with tools like

Hotjar ,

SiteInprove , etc.

Executed tests, collected, and analysed data to identify trends and insights to achieve maximum ROI.

Monitoring competitors’ activity to identify new strategies that may affect business goals.

Successfully developed and implemented digital marketing campaigns across various social media channels to drive growth and customer engagement.

Well designed and implemented

SEO

and

PPC

strategies to increase brand visibility and website traffic.

Collaborated with team members to develop effective strategies to optimize website user experience and maximize conversions.

SEO Roles and Responsibilities:

Conducting market research to better comprehend prevailing consumer behaviours.

Reviewing former campaigns to ascertain areas of strength and weakness.

Conceptualizing marketing campaigns that address the pain points of existing and prospective clients.

Experience in SEO efforts and conversion funnels to generate monthly unique visitors and revenue.

Designed, implemented, and optimized retargeting ads using Facebook and AdWords to improve visitor conversion.

Planned and performed keyword research in SEO.

Implemented A/B testing framework for SEO purposes for all content.

Created a holistic paid acquisition strategy which improves ROI.

Email marketing strategy for products based on user engagement to increase revenue.

Managed social media campaigns and reviewed all website content to optimize it.

Qualifications:

8-10 years' experience working in a marketing or related role.

Experience managing marketing email campaigns.

Experience with

Marketo

or similar marketing automation system.

Familiarity with

Salesforce

or any other similar

CRM .

Demonstrated experience working in analytics/data-driven roles.

Job Type:

Full-time

Pay:

$150,000.00 - $165,000.00 per year

Work Location:

In person

#J-18808-Ljbffr