Wescom Credit Union WeCare Foundation
Sr Marketing Program Manager (Pasadena, CA)
Wescom Credit Union WeCare Foundation, Pasadena, California, United States, 91104
Sr Marketing Program Manager (Pasadena, CA)
POSITION SUMMARY:
Manages marketing programs, promotions, and projects that effectively promote the organization’s products and services. Responsible for developing promotional programs and tracking programs to ensure department needs and goals are met. Ensures the projects/programs adhere to compliance regulations and policies. Develops and maintains internal and external business relationships. Manages production of marketing materials that support marketing programs. Responsible for the development of corporate communications pieces for the organization.
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.ESSENTIAL POSITION FUNCTIONS:Manages all aspects of the day-to-day execution of campaigns following approved process and procedure, including marketing program development, data management, lettershop activities, print production, digital marketing promotions, and campaign evaluation.Works closely with department product managers to determine marketing strategy and objectives for assigned Wescom products and services. Develops marketing collateral, promotions, and programs based on these needs.Works with marketing writers and graphic designers to ensure marketing programs and projects are written and designed in a manner which best promotes the product or service.Under the direction of the Marketing Manager, establishes and administers content and content creation for employee intranet, including the employee blog.Works with programmers to develop back-end processes that support marketing programs and ensure program efficiency for staff members.Utilizes desktop publishing software to update basic marketing materials including signage, flyers, print ads, and digital materials.Develops and manages monthly statement insert and message program.Responsible for management of branch video system.Maintains an awareness of new trends and developments in marketing and credit union products and services.Interacts with legal and compliance staff to ensure marketing programs and materials meet all regulatory requirements.Maintains high standard for all marketing materials ensuring little to no errors.EDUCATION AND EXPERIENCE:Bachelor’s Degree and minimum of three years prior marketing experience required. Financial Services Industry experience preferred. Ideal candidate must have proven ability in marketing program management and an understanding of marketing concepts. Must demonstrate an ability to think critically and strategically and work across multiple departments and divisions building relationships that instill confidence.OTHER SKILLS AND ABILITIES:Excellent written, presentation, and verbal communication skills.Strong proof reading and editing skills.Ability to effectively work on multiple tasks simultaneously, meet deadlines and produce high quality work.COMPUTER SKILLS:Highly proficient with Microsoft applications, including Excel and PowerPoint; Experience with desktop publishing software such as Quark, Photoshop and Illustrator; Experienced with HTML, JavaScript, CSS; Social media marketing (Facebook, Twitter, Instagram, YouTube, etc.).PHYSICAL DEMANDS:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.WORK ENVIRONMENT:The work environment characteristics described here are representative of those an employee encounters while performing functions of this job.This job description in no way implies that these are the only duties to be performed. An employee will be required to follow any other job-related instructions and duties as requested by the supervisor and/or management.
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POSITION SUMMARY:
Manages marketing programs, promotions, and projects that effectively promote the organization’s products and services. Responsible for developing promotional programs and tracking programs to ensure department needs and goals are met. Ensures the projects/programs adhere to compliance regulations and policies. Develops and maintains internal and external business relationships. Manages production of marketing materials that support marketing programs. Responsible for the development of corporate communications pieces for the organization.
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.ESSENTIAL POSITION FUNCTIONS:Manages all aspects of the day-to-day execution of campaigns following approved process and procedure, including marketing program development, data management, lettershop activities, print production, digital marketing promotions, and campaign evaluation.Works closely with department product managers to determine marketing strategy and objectives for assigned Wescom products and services. Develops marketing collateral, promotions, and programs based on these needs.Works with marketing writers and graphic designers to ensure marketing programs and projects are written and designed in a manner which best promotes the product or service.Under the direction of the Marketing Manager, establishes and administers content and content creation for employee intranet, including the employee blog.Works with programmers to develop back-end processes that support marketing programs and ensure program efficiency for staff members.Utilizes desktop publishing software to update basic marketing materials including signage, flyers, print ads, and digital materials.Develops and manages monthly statement insert and message program.Responsible for management of branch video system.Maintains an awareness of new trends and developments in marketing and credit union products and services.Interacts with legal and compliance staff to ensure marketing programs and materials meet all regulatory requirements.Maintains high standard for all marketing materials ensuring little to no errors.EDUCATION AND EXPERIENCE:Bachelor’s Degree and minimum of three years prior marketing experience required. Financial Services Industry experience preferred. Ideal candidate must have proven ability in marketing program management and an understanding of marketing concepts. Must demonstrate an ability to think critically and strategically and work across multiple departments and divisions building relationships that instill confidence.OTHER SKILLS AND ABILITIES:Excellent written, presentation, and verbal communication skills.Strong proof reading and editing skills.Ability to effectively work on multiple tasks simultaneously, meet deadlines and produce high quality work.COMPUTER SKILLS:Highly proficient with Microsoft applications, including Excel and PowerPoint; Experience with desktop publishing software such as Quark, Photoshop and Illustrator; Experienced with HTML, JavaScript, CSS; Social media marketing (Facebook, Twitter, Instagram, YouTube, etc.).PHYSICAL DEMANDS:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.WORK ENVIRONMENT:The work environment characteristics described here are representative of those an employee encounters while performing functions of this job.This job description in no way implies that these are the only duties to be performed. An employee will be required to follow any other job-related instructions and duties as requested by the supervisor and/or management.
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