Moody Bible Institute
Education Marketing Manager
Moody Bible Institute, Chicago, Illinois, United States, 60290
Under the supervision of the Director of Education Marketing and a “dotted-line” relationship to a Dean of the college(s) he/she serves, the Moody Education Marketing Manager’s key objective is to help ensure the success of MBI by managing the key stakeholder relationships, marketing / lead generation campaigns and brand initiatives in order to maximize the awareness, growth, and leadership position of our education division.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
Develop and implement strategic marketing campaigns for the Moody Bible Institute venues, collaborating with Education leadership to promote their educational programs to prospective students and influencers (e.g. parents, alumni, pastors, etc.).Manage relationship and marketing asset development with educational vendors for on-going profile-based student lead generation campaigns (e.g. Carnegie Dartlet, Christian Connector), leading quarterly meetings with the marketing team and vendors to optimize strategy and lead generation effectiveness.Monitor and provide weekly reports (or other frequency as determined by MSC leadership) on all marketing campaign results including ROI to inform adjustments needed to optimize all lead generation efforts.Coordinate and manage all Education marketing initiatives and projects with key Marketing and Strategic Communication (MSC) team stakeholders including Digital Marketing, Marketing Communications, Strategic Communications, Radio Marketing and Business Intelligence.Collaborate with the Admissions team to ensure consistent messaging, brand positioning and lead transitions are leveraged effectively across the prospective student journey.Assist the Education Marketing Director in representing the marketing interests of the Education division while maintaining close contact with the Marketing and Strategic Communications team.Maintain current skills and job knowledge through professional development opportunities.Perform other duties as assigned.Minimum Requirements
Bachelor’s degree and a minimum of two years of experience in marketing or sales related field, project management, and implementation of processesExcellent written and verbal communication skillsAbility to be organized in a fast-paced environment.Effectively manage projects or components of projects independentlyHigh level of attention to detailAble to work in the US legally without sponsorship.Preferred Requirements
Understand the education market and market research processes.Experience working in higher education.
Work Environment/Conditions
Moody Bible Institute is a Christian-based Higher Education and Media Ministry. We exist to equip people with the Truth of God’s Word. If you are mission-minded, and have a servant’s heart, join us as we look to further impact the Kingdom of God.
This is a full-time, hybrid, professional position with expectations that the employee will work from the Moody office at least two days per week.
Hours are generally, M-F 8:00am to 4:30pm (38.75 hours per week)
Minimal travel is expected for this position.
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
A
dditional Information
Moody Bible Institute is a Christ-centered, multicultural community that values and seeks faculty and staff who are committed to diversity, work effectively with diverse populations, and engage others in ways that honor our rich cultural mosaic and biblical foundation. Candidates must align with MBI’s Christian identity. Employees are expected to sign a Statement of Faith and adhere to the Community Standards.
We comply with all applicable laws pertaining to nondiscrimination on the basis of race, color, national origin, sex, age, disability, and any other applicable legally protected category. As a religious institution, we have the right to, and do, require that employees hold beliefs consistent with our Doctrinal Statement and conduct themselves in a manner consistent with our religious beliefs, as explained in our Community Standards.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
Develop and implement strategic marketing campaigns for the Moody Bible Institute venues, collaborating with Education leadership to promote their educational programs to prospective students and influencers (e.g. parents, alumni, pastors, etc.).Manage relationship and marketing asset development with educational vendors for on-going profile-based student lead generation campaigns (e.g. Carnegie Dartlet, Christian Connector), leading quarterly meetings with the marketing team and vendors to optimize strategy and lead generation effectiveness.Monitor and provide weekly reports (or other frequency as determined by MSC leadership) on all marketing campaign results including ROI to inform adjustments needed to optimize all lead generation efforts.Coordinate and manage all Education marketing initiatives and projects with key Marketing and Strategic Communication (MSC) team stakeholders including Digital Marketing, Marketing Communications, Strategic Communications, Radio Marketing and Business Intelligence.Collaborate with the Admissions team to ensure consistent messaging, brand positioning and lead transitions are leveraged effectively across the prospective student journey.Assist the Education Marketing Director in representing the marketing interests of the Education division while maintaining close contact with the Marketing and Strategic Communications team.Maintain current skills and job knowledge through professional development opportunities.Perform other duties as assigned.Minimum Requirements
Bachelor’s degree and a minimum of two years of experience in marketing or sales related field, project management, and implementation of processesExcellent written and verbal communication skillsAbility to be organized in a fast-paced environment.Effectively manage projects or components of projects independentlyHigh level of attention to detailAble to work in the US legally without sponsorship.Preferred Requirements
Understand the education market and market research processes.Experience working in higher education.
Work Environment/Conditions
Moody Bible Institute is a Christian-based Higher Education and Media Ministry. We exist to equip people with the Truth of God’s Word. If you are mission-minded, and have a servant’s heart, join us as we look to further impact the Kingdom of God.
This is a full-time, hybrid, professional position with expectations that the employee will work from the Moody office at least two days per week.
Hours are generally, M-F 8:00am to 4:30pm (38.75 hours per week)
Minimal travel is expected for this position.
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
A
dditional Information
Moody Bible Institute is a Christ-centered, multicultural community that values and seeks faculty and staff who are committed to diversity, work effectively with diverse populations, and engage others in ways that honor our rich cultural mosaic and biblical foundation. Candidates must align with MBI’s Christian identity. Employees are expected to sign a Statement of Faith and adhere to the Community Standards.
We comply with all applicable laws pertaining to nondiscrimination on the basis of race, color, national origin, sex, age, disability, and any other applicable legally protected category. As a religious institution, we have the right to, and do, require that employees hold beliefs consistent with our Doctrinal Statement and conduct themselves in a manner consistent with our religious beliefs, as explained in our Community Standards.