College of Charleston
Associate Director, Digital Marketing Technology
College of Charleston, Chicago, Illinois, United States, 60290
Location: Chicago, IL
Interested in this role You can find all the relevant information in the description below.Job Description:Assists with administration and ongoing maintenance of Executive Education’s marketing technology, including Marketo.Owns and maintains Executive Education data quality and data cleansing processes in Marketo, including both auto and manual updates.Manages the Marketo and Salesforce integration, resolving sync errors as necessary.Partners with the Senior Digital Marketing Systems Administrator to design, develop and maintain critical marketing metrics to enable data-driven decisions; prepares and presents regular program analytics to the marketing team and broader Executive Education team.Builds and maintains advanced/complex automation techniques in Marketo, (e.g., nurture programs, segmentation, dynamic content setup and refreshes, etc.).Supports the Senior Digital Marketing Systems Administrator with Account Based Marketing strategy and initiatives for the marketing, enrollment, and business development teams.Supports the Senior Digital Marketing Systems Administrator with systems upgrades and process-improvement tools research, initiatives and rollouts; vendor research and management.Assists the marketing team with daily email program builds and day-to-day Marketo support; serves as Marketo subject matter expert; manages the marketing email calendar.Develops and maintains systems training and resources; regularly meets with the marketing team to provide remote and in-person training (as needed).Assists the Senior Digital Marketing Systems Administrator with Sitecore (website) content updates; maintains order and organization of Executive Education’s Sitecore workspace.Has a deep understanding of business process analyses, needs assessments, and preliminary cost/benefit analyses. Solves complex problems relating to computer equipment capacity, limitations, and operation time.Utilizes thorough understanding of business systems and industry requirements to translate business and user needs into system requirement specifications.Performs other related work as needed.Preferred QualificationsEducation:Bachelor’s degree.Experience:At least three years of relevant marketing automation management experience.At least three years of marketing experience.Account-based marketing experience.Technical Skills or Knowledge:Marketo or Marketing Cloud.Salesforce.Sitecore.Google Analytics reporting.Preferred CompetenciesExcellent oral and written communication skills.Work well with multiple departments.Excellent organizational skills and knowledge of how to prioritize workflow.Adapt quickly to and manage changes in daily workflow.Manage and meet multiple deadlines in a fast-paced environment.Outstanding verbal, written, and presentation skills, as well as organizational skills.Work independently with little supervision; possess a self-motivated disposition; identify opportunities for improvement and recommend effective changes, all while achieving key objectives resulting in desired outcomes.Excellent strategic planning, critical thinking, analytical, and persuasion skills.Handle multiple detailed tasks/projects simultaneously and meet strict deadlines with frequent interruptions.Demonstrated ability to work effectively and diplomatically with colleagues, as well as with students, faculty and corporate contacts in a multitude of communication methods i.e., in-person, email, phone.Professional demeanor, including tact, discretion, and a customer service-oriented approach.Working ConditionsThis position is currently expected to work a minimum three days per week in the office.Application DocumentsResume/CV (required)Cover Letter (required)The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law.
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Interested in this role You can find all the relevant information in the description below.Job Description:Assists with administration and ongoing maintenance of Executive Education’s marketing technology, including Marketo.Owns and maintains Executive Education data quality and data cleansing processes in Marketo, including both auto and manual updates.Manages the Marketo and Salesforce integration, resolving sync errors as necessary.Partners with the Senior Digital Marketing Systems Administrator to design, develop and maintain critical marketing metrics to enable data-driven decisions; prepares and presents regular program analytics to the marketing team and broader Executive Education team.Builds and maintains advanced/complex automation techniques in Marketo, (e.g., nurture programs, segmentation, dynamic content setup and refreshes, etc.).Supports the Senior Digital Marketing Systems Administrator with Account Based Marketing strategy and initiatives for the marketing, enrollment, and business development teams.Supports the Senior Digital Marketing Systems Administrator with systems upgrades and process-improvement tools research, initiatives and rollouts; vendor research and management.Assists the marketing team with daily email program builds and day-to-day Marketo support; serves as Marketo subject matter expert; manages the marketing email calendar.Develops and maintains systems training and resources; regularly meets with the marketing team to provide remote and in-person training (as needed).Assists the Senior Digital Marketing Systems Administrator with Sitecore (website) content updates; maintains order and organization of Executive Education’s Sitecore workspace.Has a deep understanding of business process analyses, needs assessments, and preliminary cost/benefit analyses. Solves complex problems relating to computer equipment capacity, limitations, and operation time.Utilizes thorough understanding of business systems and industry requirements to translate business and user needs into system requirement specifications.Performs other related work as needed.Preferred QualificationsEducation:Bachelor’s degree.Experience:At least three years of relevant marketing automation management experience.At least three years of marketing experience.Account-based marketing experience.Technical Skills or Knowledge:Marketo or Marketing Cloud.Salesforce.Sitecore.Google Analytics reporting.Preferred CompetenciesExcellent oral and written communication skills.Work well with multiple departments.Excellent organizational skills and knowledge of how to prioritize workflow.Adapt quickly to and manage changes in daily workflow.Manage and meet multiple deadlines in a fast-paced environment.Outstanding verbal, written, and presentation skills, as well as organizational skills.Work independently with little supervision; possess a self-motivated disposition; identify opportunities for improvement and recommend effective changes, all while achieving key objectives resulting in desired outcomes.Excellent strategic planning, critical thinking, analytical, and persuasion skills.Handle multiple detailed tasks/projects simultaneously and meet strict deadlines with frequent interruptions.Demonstrated ability to work effectively and diplomatically with colleagues, as well as with students, faculty and corporate contacts in a multitude of communication methods i.e., in-person, email, phone.Professional demeanor, including tact, discretion, and a customer service-oriented approach.Working ConditionsThis position is currently expected to work a minimum three days per week in the office.Application DocumentsResume/CV (required)Cover Letter (required)The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law.
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