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AdsWizz

Associate Director, Marketing Analytics

AdsWizz, New York, New York, us, 10261


Location:

New York, New YorkDepartment:

AnalyticsEmployment Type:

Regular Employee Full-TimeJob ID:

P-2024-19

Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.Job Title: Associate Director, Marketing Analytics Employer: Sirius XM Radio LLCJob Location: New York, NYResponsibilities:Analyze available consumer data to advise on customer acquisition efficiency and engagement data.Distinguish how different marketing strategies influence customer behavior and how customer engagement varies.Analyze in-vehicle and streaming consumption data to understand consumer behavior and its impact on acquisition and retention.Connect marketing initiatives to financial health metrics such as retention and lifetime value.Build automated and scalable data reporting to solve business needs and answer questions proactively.Partner with marketing and analytics teams to enable iterative testing and measurement of strategy effectiveness.Collaborate with Marketing, Engineering, Product, and other teams to inform decision-making with data.Create and maintain acquisition forecasts supporting finance in creating long- and short-range net-add budgets.Requirements:Bachelor’s in Data Analytics, Computer Science, or Engineering (Computer/Mechanical/Electrical).Five years of post-Bachelor’s progressive experience in the position offered or as Manager, Senior Manager, or Senior Consultant.Experience must include applying SQL to explore data suitable for analysis and interacting with data warehouses (Redshift, BigQuery, or Teradata).Working with marketing and website analytics domains, including tracking and reporting capabilities.Applying statistics principles (experimental design) and general modeling techniques (regression) to perform data analytics.Utilizing business intelligence/reporting tools (Tableau, Looker, or Sisense).Analyzing and manipulating data using Python, R, or another programming language.This role entails hybrid work, with time split between working in our New York City office and flexibility to telecommute from another U.S. location.Salary:

$170,400-$180,250/yearApply online at www.siriusxm.com/careers. Ref P-2024-19

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