Virginia Economic Development Partnership is hiring: Communications Director in

The Virginia Tourism Corporation (VTC) is seeking a Director of Communications to lead and oversee all communications strategies and initiatives to promote Virginia as a premier travel destination. This director-level role is responsible for developing and executing VTC’s high impact earned media strategy, crafting and disseminating compelling narratives that highlight Virginia’s diverse tourism offerings, and overseeing media relations, including cultivation and management of VTC’s relationship with the media.Key Responsibilities:Develop and execute effective communications strategies that align with VTC’s goals and objectives, and will influence perceptions about the Commonwealth as a premier travel destinationCreate and manage an annual communications plan, including media outreach, public relations, and public affairs strategyBuild and maintain strong working relationships with local, regional, state, and national mediaProactively pitch stories to media and manage media inquiriesServe as VTC’s media contact and spokespersonManage and monitor press interviews with key leadershipOversee the planning of press visits and media familiarization toursWrite and/or edit PR materials as needed, included but not limited to talking points, accolades, press releases, media profile sheets, etc.Plan/oversee Virginia-based media events as necessary, such as press conferences, media lunches, etc.Work with VTC executive team to coordinate the execution of press announcements with the Governor’s Office, as well as other public affairs strategies and communicationImplement crisis communication strategies when needed to manage and mitigate potential issuesAct as lead for all communications efforts in crisis situations, coordinating responses and managing communications across channels to protect VTC’s brand reputationProvide communication support and training to VTC staff as neededTrack media interactions and report on earned media coverageCollaborate with tourism partners, industry stakeholders, and government agencies to promote Virginia tourismRepresent VTC at industry conferences, meetings, and eventsCoordinate with VTC’s Procurement department for invoicing and contractsSkills:Excellent written and verbal communication skills, with the ability to craft compelling narratives and manage media relationsExceptional organizational and project management skills, with the ability to manage multiple priorities and deadlines simultaneouslyStrong editing and proofreading skills with impeccable attention to detailExperience in crisis communication and issues managementExperience with usage of media database management tools such as Cision or Muck Rack preferredDemonstrated ability to build and maintain relationships, both internally and externallyAbility to think both creatively and strategicallyStrong collaborator, working well in a team environment while also able to function as an individual leader with self-direction and accountabilityStrong time management skills, deadline-oriented and efficientExperience:Minimum of 10 years’ experience in communications, public relations, journalism, marketing, or a related field; at least 5 years’ experience in the tourism or public affairs sector preferredProven track record of developing and executing successful communication strategies and campaignsKnowledge and understanding of Virginia state government processes preferredBeing authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship.All candidates must apply through our website

https://www.vatc.org/about/employment/ . A valid Virginia driver’s license is required. Salary Minimum: $85,000. Application deadline: November 13, 2024.

VTC is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabi

lities. It is VEDP’s intent that its employment and personnel

policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VTC Human Resources at 1-804-545-5634 or

vtchr@VEDP.org

. TDD 1-800-828-1120.

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