Vertex Pharmaceuticals
Associate Director, Marketing Pove
Vertex Pharmaceuticals, Boston, Massachusetts, us, 02298
Job DescriptionAssociate Director, Global Commercial Strategy Povetacicept (Pove)Location:
Boston, MA (3 days onsite/2 days remote weekly - must be based locally)Vertex Pharmaceuticals is seeking an Associate Director of Global Commercial Strategy reporting to the VP Global Commercial Lead for Povetacicept (Pove) to join our dynamic team in Boston, MA. The candidate will take responsibility for supporting the development of the global marketing tactics to support the launch of Pove including positioning, messaging, brand identify, disease education and brand naming process.The candidate will play a key role in contributing to the development and execution of the Pove launch plan. A key deliverable in 2025 will be developing global positioning and messages and in crafting the disease education strategy for Pove.The individual will partner closely with cross-functional matrix and regional colleagues to ensure attainment of corporate objectives. The successful candidate will be a self-starter, thrive in an environment of uncertainty and rapid change, demonstrate strong leadership, work effectively within cross-functional teams, and have a problem-solving mindset backed by strong analytical skills. The candidate must share our passion for science-based brands that can dramatically improve patients' lives.Key Duties and Responsibilities:Develops strong partnerships with cross-functional team to support business goals
Ensures appropriate metrics are in place to measure impact of tactics in field
Leads and manages agency partners to ensure on budget and timely deliverables
Develops and manages one or more related teams and sets departmental priorities to align with business objectives
Partners with brand/team-lead to help shape the brand strategy, segment the market, develop messaging and launch into new segments, including label expansions
Directs the development and implementation of strategic and tactical plans for Pove
Collaborates with Vertex external communications review committee to approve materials for external use with customers
Driving and executing commercial strategies for pipeline products, creating a clear strategic story, and communicating that strategy to the wider Vertex organization.
Focus on performing all company business in accordance with regulations and company policies and procedures
Qualifications:Bachelor's degree required, ideally in life sciences, post graduate preferred.
Typically requires 8+ years of work experience or the equivalent combination of education and experience
In country launch experience, particularly in immunology, US market experience required and multiple-market experience highly desired.
Experience in global marketing, new product planning/commercial development as well as commercial operations or analytics desirable, especially involving product launches in highly competitive markets with potential for expansion into multiple indications.
Knowledge and Skills:Demonstrated ability to work independently and manage initiatives that require collaboration across multiple functional areas.
An entrepreneurial spirit and an ability to develop creative solutions to complex problems.
Strategic thinker with strong operational execution on tactical initiative
Proven ability to work in a cross-functional team setting (regional marketing, clinical, medical affairs, health economics, sales, managed markets, regulatory, legal, R&D, project management)
Results-oriented and excellent analytical, strategic, business planning, communication, and decision-making skills
Capacity to work in a fast-paced and rapidly changing environment, multi-task and self-prioritize workload
High ethical and professional standards with business contacts in order to maintain Vertex's excellent reputation within the medical and pharmaceutical community
#LI-KM3Flex Designation:Hybrid-Eligible Or On-Site Eligible
Flex Eligibility Status:In this Hybrid-Eligible role, you can choose to be designated as:1.
Hybrid : work remotely up to two days per week;
or select2.
On-Site : work five days per week on-site with ad hoc flexibility.Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.Company InformationVertex is a global biotechnology company that invests in scientific innovation.Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com
Boston, MA (3 days onsite/2 days remote weekly - must be based locally)Vertex Pharmaceuticals is seeking an Associate Director of Global Commercial Strategy reporting to the VP Global Commercial Lead for Povetacicept (Pove) to join our dynamic team in Boston, MA. The candidate will take responsibility for supporting the development of the global marketing tactics to support the launch of Pove including positioning, messaging, brand identify, disease education and brand naming process.The candidate will play a key role in contributing to the development and execution of the Pove launch plan. A key deliverable in 2025 will be developing global positioning and messages and in crafting the disease education strategy for Pove.The individual will partner closely with cross-functional matrix and regional colleagues to ensure attainment of corporate objectives. The successful candidate will be a self-starter, thrive in an environment of uncertainty and rapid change, demonstrate strong leadership, work effectively within cross-functional teams, and have a problem-solving mindset backed by strong analytical skills. The candidate must share our passion for science-based brands that can dramatically improve patients' lives.Key Duties and Responsibilities:Develops strong partnerships with cross-functional team to support business goals
Ensures appropriate metrics are in place to measure impact of tactics in field
Leads and manages agency partners to ensure on budget and timely deliverables
Develops and manages one or more related teams and sets departmental priorities to align with business objectives
Partners with brand/team-lead to help shape the brand strategy, segment the market, develop messaging and launch into new segments, including label expansions
Directs the development and implementation of strategic and tactical plans for Pove
Collaborates with Vertex external communications review committee to approve materials for external use with customers
Driving and executing commercial strategies for pipeline products, creating a clear strategic story, and communicating that strategy to the wider Vertex organization.
Focus on performing all company business in accordance with regulations and company policies and procedures
Qualifications:Bachelor's degree required, ideally in life sciences, post graduate preferred.
Typically requires 8+ years of work experience or the equivalent combination of education and experience
In country launch experience, particularly in immunology, US market experience required and multiple-market experience highly desired.
Experience in global marketing, new product planning/commercial development as well as commercial operations or analytics desirable, especially involving product launches in highly competitive markets with potential for expansion into multiple indications.
Knowledge and Skills:Demonstrated ability to work independently and manage initiatives that require collaboration across multiple functional areas.
An entrepreneurial spirit and an ability to develop creative solutions to complex problems.
Strategic thinker with strong operational execution on tactical initiative
Proven ability to work in a cross-functional team setting (regional marketing, clinical, medical affairs, health economics, sales, managed markets, regulatory, legal, R&D, project management)
Results-oriented and excellent analytical, strategic, business planning, communication, and decision-making skills
Capacity to work in a fast-paced and rapidly changing environment, multi-task and self-prioritize workload
High ethical and professional standards with business contacts in order to maintain Vertex's excellent reputation within the medical and pharmaceutical community
#LI-KM3Flex Designation:Hybrid-Eligible Or On-Site Eligible
Flex Eligibility Status:In this Hybrid-Eligible role, you can choose to be designated as:1.
Hybrid : work remotely up to two days per week;
or select2.
On-Site : work five days per week on-site with ad hoc flexibility.Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.Company InformationVertex is a global biotechnology company that invests in scientific innovation.Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com