Toyota Of Rockwall
Content Creation Coordinator
Toyota Of Rockwall, Rockwall, Texas, United States, 75087
I. Position OverviewA. Title: Content Creation CoordinatorB. Status: Full-time
II. Primary ResponsibilitiesA. Video and Image Content Creation1. Filming and editing vehicle tours2. Creating themed video content (e.g., Taco Tuesday on a Tacoma, Tech Talk Tips)3. Taking photos and 360-degree images and videos of inventory for the website, YouTube, and third-party platformsB. Social Media1. Distributing content across Facebook, YouTube, and Instagram2. Focusing on reels-style videos and YouTube shorts3. Collaborating with the Marketing Director on all social media effortsC. Coordination1. Working with internal teams (e.g., Internet Director, Inventory Manager)2. Reporting to the Inventory Manager for inventory-related photo and video tasks
III. Skills and ExpertiseA. Essential1. Video production, filming, and photography skills2. Proficiency in Adobe Creative Suite (Photoshop, Rush, Premiere), Canva, and subtitle post-production toolsB. Desirable1. Basic automotive knowledge (or willingness to learn)2. Experience with scriptwriting for video content
IV. Immediate GoalsA. Achieve consistent posting on YouTube, Facebook, and InstagramB. Increase engagement on YouTube and Instagram through high-quality content
V. Reporting and MeasurementA. Reporting to:1. Marketing Director for social media, video, and marketing content2. Inventory Manager for inventory-related photography and videosB. Performance Measurement1. Compliance with content calendar deadlines2. Quality and engagement of produced content across platforms
VI. Education and ExperienceA. Required Level: High School Diploma; Associate's degree or higher preferredB. Experience: Open to those willing to learn and adapt; provision of sample work required
VII. Professional DevelopmentA. Opportunities for learning automotive products and expanding content creation skills
Compensation:
$15-18/hour based on skillsSchedule:
Monday to FridayTraining:
2-week training period to cover processes and job rolesReview Process:
90-day and annual reviews conducted by the Marketing Director, with reports filed to HR
II. Primary ResponsibilitiesA. Video and Image Content Creation1. Filming and editing vehicle tours2. Creating themed video content (e.g., Taco Tuesday on a Tacoma, Tech Talk Tips)3. Taking photos and 360-degree images and videos of inventory for the website, YouTube, and third-party platformsB. Social Media1. Distributing content across Facebook, YouTube, and Instagram2. Focusing on reels-style videos and YouTube shorts3. Collaborating with the Marketing Director on all social media effortsC. Coordination1. Working with internal teams (e.g., Internet Director, Inventory Manager)2. Reporting to the Inventory Manager for inventory-related photo and video tasks
III. Skills and ExpertiseA. Essential1. Video production, filming, and photography skills2. Proficiency in Adobe Creative Suite (Photoshop, Rush, Premiere), Canva, and subtitle post-production toolsB. Desirable1. Basic automotive knowledge (or willingness to learn)2. Experience with scriptwriting for video content
IV. Immediate GoalsA. Achieve consistent posting on YouTube, Facebook, and InstagramB. Increase engagement on YouTube and Instagram through high-quality content
V. Reporting and MeasurementA. Reporting to:1. Marketing Director for social media, video, and marketing content2. Inventory Manager for inventory-related photography and videosB. Performance Measurement1. Compliance with content calendar deadlines2. Quality and engagement of produced content across platforms
VI. Education and ExperienceA. Required Level: High School Diploma; Associate's degree or higher preferredB. Experience: Open to those willing to learn and adapt; provision of sample work required
VII. Professional DevelopmentA. Opportunities for learning automotive products and expanding content creation skills
Compensation:
$15-18/hour based on skillsSchedule:
Monday to FridayTraining:
2-week training period to cover processes and job rolesReview Process:
90-day and annual reviews conducted by the Marketing Director, with reports filed to HR