Director of Marketing (Falls Church, VA)

Director of MarketingWe are searching for an experienced

Director of Marketing

to join our growing business building a range of STEM products. This person will be responsible for developing effective messaging and communication strategies, creating, or overseeing the creation of promotional and informative materials that are public facing, and some internal company communications. This person will also work with all forms of media, including press releases, digital campaigns, print materials, social media, audio, video and more. The role will work closely with the sales, operations and product development teams as Estes is expanding our products and customer base.The Director of Marketing is responsible for developing and contributing to marketing projects that drive and support the company's business objectives. In this position you will report directly to the Vice President and General Manager and will be responsible for the development and management all marketing, partnerships, and educational outreach programs.This position requires a candidate with a mix of strategy, creative, analytic and project management expertise.Essential Functions

Responsible for D2C, B2B, and Education marketing communication strategy, and planningOversee a small team to ensure implementation and execution to hit annual and monthly sales objectivesDevelop and implement 5-year strategic growth plan to increase impact and sales for D2C, B2B, and educationLead and ensure the consistency in the messaging, branding and content of all D2C, B2B and education communications and marketing materialsPerform ongoing tracking and reporting on all marketing initiatives and report to leadership on a monthly basisDrive product development strategy with the Product Manager to develop the best products for D2C and educational channelsAttend events and tradeshows as necessary (less than 15% travel required)Act as a liaison with the sales department to ensure all programs are up to date with current images, products, and educational contentOversee and drive all education initiatives of the company to completion with the support of the education managerLead the strategy for the education training programsWork with the education manager on education content development plan by using best practices in education pedagogy and national standards.Manage and promote webinars, podcasts, and vlogs related to the Education DepartmentSupport the General Manager with additional duties as necessary

Competencies and Required Education

Bachelor's degree in marketing, communications, public relations or similarMinimum 5 to 7 years of relevant and progressively more responsible experience in public relations, communications and/or social media roles, preferably in education, toy or STEM industryStrong writing and editing skills, with a capacity for SEO-friendly headlines and contentExperience driving strategic programs that deliver results, both in-house and with an agencyDemonstrated results in growing e-commerce salesExperience managing and optimizing events to generate leads and new businessStrong project management, collaboration, and presentation skillsStrong written and verbal communication skillsExceptional ability to pay close attention to detailsStrong organizational abilityHandles constructive criticism well

Supervisory Responsibility

This position supervises 5-8 people.Salary:

$80,000 - $100,000 per year.