Sony Music Entertainment
Coordinator, Digital Marketing & Artist Development
Sony Music Entertainment, Nashville, Tennessee, United States, 37247
As a
Coordinator, Digital Marketing & Artist Development , you will play a key role in supporting the team to help our artists deliver music to their fans. Your role provides administrative and project support to the Artist Development Lead and helps with the day-to-day management of assigned artist projects. Position requires interaction with members of senior management and other high-level internal and external contacts.What you'll do:
Support the Artist Development Lead with executing innovative digital marketing campaigns and completing detailed administrative objectives for an assigned artist rosterProvide overall marketing support to an assigned artist roster by attending artist meetings and maintaining artist marketing plans (one sheets, presentation decks, video reels, advertisements, etc.)Grow and engage social network communities (e.g. Instagram, Facebook, Twitter, YouTube Community, etc.), track and analyze social media data and consumer marketing resultsExecute digital advertising campaigns to reach target audiences across the web and social mediaCreate, schedule, and send e-mail newsletters on behalf of assigned artist rosterCoordinate creative assets with internal and external teams and support the growth and engagement of fan communities through strategies for artist social media accounts, websites, promo landing pages, etc.Maintain and balance departmental budget by reviewing and processing invoices, setting up vendors, generating purchase orders, and reporting expensesActively contribute to artist development strategy by cultivating ideas and supporting projects across marketing, media, and digital platforms, pitching and creating efficient solutionsWork closely with key internal label teams, artists, and management throughout the project life cycle to communicate about new products, technologies, strategies, social communities, and available digital opportunitiesCollaborate with Production and Release Planning staff to set-up and schedule digital productsCoordinate, produce, and execute marketing events, artist shows, award shows, and conceptualize contests and sweeps (including the set-up of online forms and drafting of rules with the Legal departmentWho you areA self-starter with least one year of experience implementing marketing or digital plans and/or providing administrative support in a music, lifestyle, entertainment, or creative industryA curious team member with demonstrated experience and understanding of the current marketing landscape and digital platformsA detail-oriented individual with strong organizational and communication skillsAn initiator with a drive for accuracy, time management, and task prioritizationA trustworthy professional demonstrating a strong commitment to maintaining confidentiality and exercising discretion in handling sensitive artist informationA curious learner with an eagerness to immerse oneself into the ever-evolving landscape of the digital spaceA music afficionado with a curiosity to dive into the music industry (Country and/or Pop genre exposure preferredWhat we give you:You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journeyA modern office environment designed to foster productivity, creativity, and teamworkOur Hybrid with Flexibility approach combines the flexibility of remote working with the benefits of in-person collaboration whenever we need to come together to do our best work. Managers will partner with their teams and employees to establish work arrangements that meet the business, team, and individual needs.An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matchingVoluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loansWe invest in your professional growth & developmentTime off for a winter recess
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
Coordinator, Digital Marketing & Artist Development , you will play a key role in supporting the team to help our artists deliver music to their fans. Your role provides administrative and project support to the Artist Development Lead and helps with the day-to-day management of assigned artist projects. Position requires interaction with members of senior management and other high-level internal and external contacts.What you'll do:
Support the Artist Development Lead with executing innovative digital marketing campaigns and completing detailed administrative objectives for an assigned artist rosterProvide overall marketing support to an assigned artist roster by attending artist meetings and maintaining artist marketing plans (one sheets, presentation decks, video reels, advertisements, etc.)Grow and engage social network communities (e.g. Instagram, Facebook, Twitter, YouTube Community, etc.), track and analyze social media data and consumer marketing resultsExecute digital advertising campaigns to reach target audiences across the web and social mediaCreate, schedule, and send e-mail newsletters on behalf of assigned artist rosterCoordinate creative assets with internal and external teams and support the growth and engagement of fan communities through strategies for artist social media accounts, websites, promo landing pages, etc.Maintain and balance departmental budget by reviewing and processing invoices, setting up vendors, generating purchase orders, and reporting expensesActively contribute to artist development strategy by cultivating ideas and supporting projects across marketing, media, and digital platforms, pitching and creating efficient solutionsWork closely with key internal label teams, artists, and management throughout the project life cycle to communicate about new products, technologies, strategies, social communities, and available digital opportunitiesCollaborate with Production and Release Planning staff to set-up and schedule digital productsCoordinate, produce, and execute marketing events, artist shows, award shows, and conceptualize contests and sweeps (including the set-up of online forms and drafting of rules with the Legal departmentWho you areA self-starter with least one year of experience implementing marketing or digital plans and/or providing administrative support in a music, lifestyle, entertainment, or creative industryA curious team member with demonstrated experience and understanding of the current marketing landscape and digital platformsA detail-oriented individual with strong organizational and communication skillsAn initiator with a drive for accuracy, time management, and task prioritizationA trustworthy professional demonstrating a strong commitment to maintaining confidentiality and exercising discretion in handling sensitive artist informationA curious learner with an eagerness to immerse oneself into the ever-evolving landscape of the digital spaceA music afficionado with a curiosity to dive into the music industry (Country and/or Pop genre exposure preferredWhat we give you:You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journeyA modern office environment designed to foster productivity, creativity, and teamworkOur Hybrid with Flexibility approach combines the flexibility of remote working with the benefits of in-person collaboration whenever we need to come together to do our best work. Managers will partner with their teams and employees to establish work arrangements that meet the business, team, and individual needs.An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matchingVoluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loansWe invest in your professional growth & developmentTime off for a winter recess
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.