Senior Digital Marketing Manager, Equine

DescriptionOur Equine business unit is seeking an experienced Senior Digital Marketing Manager to work on a team of enthusiastic equestrians to continue to fuel brand equity and sales. This role works collaboratively with cross functional teams within the Business Unit as well as Corporate teams.

This role is responsible for the Equine digital marketing efforts and activities, championing projects, and working closely with cross-functional teams to ensure execution.

This position will report to the Marketing Director with dotted line into the Corporate VP of Digital Marketing.

KEY RESPONSIBILITIES

Develop, execute, measure and optimize effective digital marketing and content strategies that deliver on the brand business objectives as well as specific campaigns across social media, SEO, Paid/SEM, brand website, email, etc., working in collaboration with brand team, customer marketing, eComm team, select agency partners and Corporate digital marketing teamSet up and own certain campaigns, and manage agencies for other campaignsCampaigns will range from awareness creation to basket building to innovation launchesAct as strategic lead to ensure all assets are created with consistency across touchpoints, such as brand website, social, email, retailer websites, etcPartner with Corporate Digital Marketing to set KPIs, measure and optimize paid campaignsManage timelines for all content creation, digital projects and keep brand teams up to date on progress and next stepsManage agencies for Social, influencer content creation, long form content creation, partnerships and mediaLead eCommerce enhanced content creation with help of external agency for Amazon, Chewy and Walmart; partner with an internal creative resource for other retailers such as Tractor SupplyOwn Google search and manage Google Analytics, both strategically and tactically to understand our online digital experience across the website and digital advertising channels, leveraging SEMRush and other toolsManage website CMS activities including page creation and layout, PDPs, website maintenance, and user experience updates based on insights from consumer data and surveys with support of Corporate Digital TeamLeverage Hubspot data to segment audience for email newsletters and other marketing activitiesCreate any landing pages needed for QR code linking for promotional activitiesUse data analytics to measure and report on all activities, optimizing spend and creative to maximize returnBring thought leadership to identify areas for process improvement to make our digital processes as efficient and informed as possibleQUALIFICATIONS

8+ years of digital marketing experience, media planning, and analyticsKnowledge of best practices and trends in SEM, SEO, email marketing, content marketing, social media marketing, website management and digital advertising principlesUnderstanding of Google products including GA4, Tag Manager, Search Console and Looker Studio (There are resources to do this, but need ability to interpret and action)An ability to work cross-functionally with a variety of creative minds and business stakeholders, both internal and externalProven track record of working well with complex cross-functional teamsExceptional project management and people skillsAn entrepreneurial spirit and focus on getting things done amid ambiguityA deep understanding of marketing, media, and the digital advertising landscapeAn ability to create/take marketing strategies and break them down to the tactical/task levelUnderstanding of conversion tracking for Google Ads and social platforms such as Facebook and PinterestExperience with SEO tools such as SEMrush or MozAbility to conduct critical analysis and identify key insightsStrong written, verbal, and visual communication skillsProactive and self-motivated with a passion for learning and growthExcellent problem-solving and critical thinking skillsHigh level of accuracy and attention to detailAbility to prioritize and communicate project plans and deadline statusEquine background a plusBENEFITS PACKAGE & EMPLOYEE PROGRAMS

Comprehensive Medical, Dental, and Vision InsuranceFree Life and Disability InsuranceHealth and Dependent Care Flexible Spending Accounts401k with 3% company match and annual employer discretionary contributionPaid vacation, holidays and sick timeEmployee Assistance ProgramAccess to thousands of free online coursesDiscounts on cell phones, movie tickets, gym memberships, and more!Education Assistance (both college degrees and professional certifications)Referral Program with cash bonusAccess to on-demand payPaid parental leaveCentral Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2023 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry-Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central is based in Walnut Creek, California and has 6,700 employees across North America and Europe. Visit www.central.com to learn more.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.#LI-CM1