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Shaker Recruitment Marketing

Digital Media Specialist

Shaker Recruitment Marketing, Oak Park, Illinois, us, 60303


Company Description

What we do at Shaker matters. We help to connect people with jobs. A recruitment marketing pioneer since 1951, Shaker is a full-service agency specializing in highly customized communications and strategies for attracting and retaining the right talent...in the right places, with the right messages. That takes smarts and creativity. Ideas and innovation. That takes great people of many talents. And that is exactly what we have at Shaker. There's so much we can accomplish together.

Join us.

Job Description

The Digital Media Specialist works closely with the sales team to discuss the client's goals, identify opportunities, recommend media solutions, execute campaigns, manage budgets, and analyze performance. This role is responsible for proposing, planning, launching, optimizing, and reporting campaigns to meet and surpass the clients' success metrics. This person understands how search engines function; how bids relate to keyword performance and campaign efficiency so they can optimize and manage campaign budget allocations. You will develop unique and complex media plans that are consistent with approved strategies and will be responsible for overseeing all aspects of search: from planning to implementation to optimization and performance reporting. Focusing on defining the solutions of the campaign to deliver and optimize peak results across objectives from brand awareness, intent, and ultimately drive conversion and ROI.

RESPONSIBILITIESFamiliarity with building UTM and pixel-based trackingAbility to work well in a fast-paced, collaborative environmentManaging monthly budgetsProgrammatic mediaWillingness to learnAgency background strongly preferredStrong proficiency in Excel (pivot tables, VLOOKUP's)Strong quantitative and creative-thinking skillsCritical-thinking and problem-solving skills are essentialStrong communication and teamwork skillsHighly organized and able to work with limited supervision or instructionQualifications

Experience managing large and small SEM & paid social campaignsExperience working with popular PPC ad platforms (Google, Bing, Facebook, Snapchat, Twitter, LinkedIn, Google Display, YouTube, and others)Highly organized and Detailed OrientedBachelor's Degree strongly preferred2+ years of paid digital media (PPC/SEM) experience, specifically Google Ads and Facebook/Instagram and LinkedIn Ads.1+ year of Google Analytics setup and reporting preferred2+ years of Campaign ManagementTrack record of successful ad campaignsExperience in Asana Task management System or similar

Additional Information

All your information will be kept confidential according to EEO guidelines.