Digital Marketing Specialist

***Only W2 No C2C***Note: For a candidate to be considered they must have the Financial services (Life Insurance, Annuities, Wealth Management, RIA and/or dealing with Financial Advisors) industry background.Job SummaryThe Digital Ads/Webinar Specialist is responsible for planning, executing, and analyzing digital advertising campaigns and webinar programs to drive lead generation and brand awareness for the company's financial products and services.ResponsibilitiesDigital AdvertisingDevelop and implement digital advertising strategies across platforms like Google Ads, social media (Facebook, LinkedIn, etc.), programmatic display, and othersCreate compelling ad copy, designs, and landing pages to drive click-throughs and conversionsContinuously optimize ad campaigns based on performance data to maximize ROIConduct keyword research, A/B testing, audience targeting, and bid managementTrack and report on digital ad metrics like impressions, clicks, costs, conversions, and return on ad spendWebinars:Plan and execute a strategic webinar program to educate prospects and generate qualified leadsIdentify relevant topics, source internal and external speakers, and develop webinar contentOversee webinar promotion through email, ads, social media, and other channelsManage webinar hosting platform, registration process, live delivery, and post-event follow upAnalyze webinar metrics like registrations, attendance, engagement, lead capture, and sales pipeline impactGeneral:Collaborate with marketing, sales, and product teams on campaign planning and lead managementStay up-to-date on digital marketing trends, tools, and best practicesManage digital advertising and webinar budgets efficientlyProvide regular reporting and insights to demonstrate marketing ROIRequirementsMust be able to work for any US employer without sponsorship.3-5 years of experience in digital marketing, paid media, webinar/event marketingStrong analytical skills and data-driven mindset - Excellent project management and multitasking abilitiesCreativity for developing engaging ad copy and contentProficiency with tools like Google Ads, social media ads, marketing automation, webinar platformsBasic knowledge of financial products/services is a plus