Senior Product Marketing Manager Job at Adaptive Biotechnologies in Seattle

Position Overview

The Senior Product Marketing Manager will be responsible for day-to-day healthcare provider (HCP) marketing efforts supporting the clonoSEQ brand, including tactical plan development, budget and vendor leadership, content creation, and reporting of effectiveness metrics. This role will partner closely with the broader clonoSEQ team (including Sales, Training, Medical Affairs, Customer Operations) as well as corporate and external stakeholders to maximize brand reputation, effectively communicate key messages, and optimize budgets, to reach or exceed identified sales, brand, and corporate goals.

Key Responsibilities and Essential Functions

• Partner with clonoSEQ Marketing leadership to develop impactful annual business plans for the function, including budgets and tactical plans.
• Lead HCP marketing tactical efforts from conception to delivery in order to educate HCPs and the broader care team on the clinical value of clonoSEQ leveraging a data-driven approach.
• Collaborate closely with Sales, Medical Affairs, Customer Operations, Market Access, Corporate Communications, Finance, Legal, Regulatory, and other key stakeholders to execute go-to-market strategies and multi-platform tactical plans in support of new product offerings.
• Manage agency partners and vendors on marketing collateral projects, providing strategic direction, content feedback, and end-to-end project management.
• Establish, regularly evaluate, and socialize key HCP audience KPIs with team, manager, and Commercial team leadership to ensure consistent alignment between ongoing work and defined business objectives.
• Accomplish business objectives by managing all projects and/or external vendors within specified budget and timeline.
• Partner with Sales Training to ensure optimal rollout and execution of field-based initiatives.
• Participate in field ride-a-longs to better understand promotional opportunities and challenges.
• Proactively maintain a broad understanding of the evolving market landscape, scientific advances, and industry trends.

Position Requirements (Education, Experience, Other)

Required

• Bachelor's degree plus 12 years of related experience, or master's degree plus 10 years of related experience.
• Minimum of 8 years of experience working on a Marketing team in a highly regulated healthcare environment (e.g., diagnostics, therapeutics, medical device); agency-side experience may be applicable.
• Minimum of 3 years of experience in oncology / hematology / immunology.
• Demonstrated success planning and owning the execution of complex marketing strategies and tactics, including some combination of personal and non-personal / digital promotion, peer-to-peer and medical education, congress planning, market research, patient advocacy engagement, and omnichannel digital strategy (including CRM) as well as related performance analytics.
• Significant experience managing external vendors (including agency of record) to deliver scoped projects on-time and on-budget.
• Experience leading or directly supporting cross-functional product launch planning work streams.
• Balances "big picture" strategic thinking with efficient tactical planning and execution.
• An ability to analyze and interpret scientific publications in order to turn clinical data into compelling promotional narratives.
• Flexible and proactive approach including a strong personal drive and desire for feedback.
• Refined interpersonal skills, professional maturity, and good judgment; capable of communicating with and facilitating decisions involving a diverse group of individuals.
• Strong team player; highly effective in partnering cross-functionally and influencing without authority.
• Effective self-starter and project leader; capable of working autonomously and collaboratively to advance the broader team toward agreed-upon goals.
• Ability to clarify and overcome ambiguity; proven structured and unstructured problem-solver.
• Engages in regular self-assessment and works to reinforce strengths and mitigate weaknesses.
• Excellent written and oral communication and presentation skills; persuasive, engaging, and clinically credible when presenting and working with internal and external stakeholders.
• Dynamically manages priorities and workload to support functional and organizational goals.
• A passion for the healthcare field and the power of technology to improve patient lives; maintains a patient-centric attitude and approach to all work.

Preferred

• Degree or certification in Marketing, Communications, Public Relations, or related field.
• MBA or scientific graduate-level degree (e.g., MPH, PharmD) strongly preferred.
• Diagnostic testing marketing experience strongly preferred.
• Experience in healthcare provider (HCP) marketing.
• Field Sales experience.

Working Conditions

• Position can be remote, but Seattle-based is preferred.
• May require attendance at meetings outside of normal working hours, including some nights and weekends.
• Occasional travel (~15%) will be necessary to engage with customers, support business goals, and facilitate team building with a primarily remote team.

Compensation

Salary Range: $143,200 - $214,800

Other compensation elements include:

• equity grant
• bonus eligible