Director-to-Vice President, Digital Marketing (Investment Products – B2B &

Job Title: Director, Digital Marketing (Investment Products – B2B & High Net Worth Clients)

Location: Boston, (Hybrid)

Reports to: Head of Investment Products

Job Summary

The Director of Digital Marketing will spearhead the digital marketing initiatives for investment products targeted at both B2B clients and High Net Worth Individuals. This role requires a dynamic leader with a proven track record in creating and implementing a digital marketing vision, championing it with key stakeholders, and driving successful digital marketing strategies. The ideal candidate will have a deep understanding of the investment sector, a data-driven approach to marketing, and a visionary mindset to lead the digital transformation of our marketing programs.

Key Responsibilities

Strategy Development and Implementation

• Develop and champion a comprehensive digital marketing vision and strategy.
• Establish digital marketing as the core of our marketing programs, driving initiatives to enhance digital engagement and lead generation.
• Create a 3-5 year digital roadmap aligning with business goals and market trends.
• Design and implement effective digital marketing campaigns, optimizing for current best practices and algorithm changes.
• Foster an analytics-based marketing culture, identifying KPIs, and implementing robust reporting to measure ROI.

Social Media and Content Management

• Develop and manage a sophisticated social media strategy, utilizing knowledge of best practices and optimization techniques.
• Leverage sponsored and promoted social practices to amplify reach and engagement.
• Oversee content creation for digital platforms, ensuring alignment with brand voice and regulatory compliance.

User Experience and Lead Generation

• Design a seamless digital marketing user journey that nurtures leads through the sales funnel.
• Innovate the future vision for the company website, enhancing UX, user journeys, and product section organization.
• Implement effective email marketing strategies and tools.

Technology and Analytics

• Evaluate and optimize the current marketing tech stack, recommending and implementing enhancements.
• Lead the integration and use of technologies such as Episerver CMS, Salesforce, Account Engagement, CVent, On24, and Seismic.
• Maintain expertise in SEO & SEM, video and audio technologies, and industry-specific tools.

Industry Knowledge and Trends

• Stay current on industry best practices, emerging trends, and innovations, including AI applications.
• Serve as a business owner for the company website, partnering with development teams and employing Agile methodologies.
• Select and manage partnerships with external consultants and vendors.

Leadership and Team Development

• Foster a collaborative and partnership-oriented approach within the organization.
• Provide mentorship and growth opportunities for team members, developing their skills and capabilities.
• Exhibit an entrepreneurial attitude, continuously innovating and pushing the envelope with new ideas.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
• 10+ years of experience in digital marketing, with a focus on investment products or financial services.
• Proven track record in creating and executing successful digital marketing strategies.
• Strong analytical skills with experience in measuring marketing performance and generating actionable insights.
• In-depth knowledge of social media best practices, email marketing, SEO & SEM, and digital advertising.
• Experience with relevant marketing technologies and platforms.
• Excellent leadership, communication, and collaboration skills.
• Entrepreneurial mindset with the ability to innovate and drive change.