Lumen is hiring: VP Marketing Operations in Honolulu

Lumen VP Marketing Operations in Honolulu, Hawaii

About Lumen

Lumen connects the world. We are igniting business growth by connecting people, data, and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust, and transparency. People power progress.

Lumen’s commitment to workplace inclusion and employee support shines bright. We’ve made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year. Plus, we’re the top employer in the communications and telecom industry, ranking 12th overall across all industries in The American Opportunity Index.

We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.

The Role

The Vice President of Marketing Operations reports directly to the Senior Vice President of Corporate Strategy, Go-To-Market & Operations and is accountable for delivering highly effective & efficient operations for Lumen’s marketing function. The role is directly responsible for innovating & managing Lumen’s marketing technology stack, overseeing Lumen’s customer marketing data platform, leading marketing program management, improving all aspects of marketing operations and delivering analytics and executive insights that drive continuous improvement of marketing impact.

The ideal candidate will lead with Lumen’s cultural attributes top of mind, be highly collaborative, and have a deep understanding of marketing operations, related metrics, reporting, and the tools necessary to drive successful impact across all aspects of marketing while having in-depth familiarity with the Adobe marketing and SFDC platforms as well as experience in applying artificial intelligence in the marketing execution process.

The Main Responsibilities

1. Oversee Lumen’s Customer Marketing Data Platform and Marketing Data, Analytics and Insights team to build a robust, metric-based marketing performance engine that delivers continuous improvement insights and drives increases in pipeline, customer penetration, sales & revenue impact.
2. Lead the creation and maintenance of robust reporting frameworks that track key performance indicators (KPIs) and provide actionable insights to the marketing team and executive leadership.
3. Supervise the Marketing Technology team, providing executive leadership and strategic direction to leverage investments and innovations in marketing & sales technology (Adobe, SDFC, etc.).
4. Partner closely with the SVP of Sales Enablement & Operations to ensure a One Lumen approach to all aspects of our commercial technology stack.
5. Manage the Marketing Program Management function across all campaigns, programs, and creative deliverables to provide highly connected, impactful, and on-time projects that improve marketing and sales performance across the funnel.
6. Collaborate with Lumen’s VP of Growth Marketing, VP of Corporate Communications, Vice President of Brand, Product and Solution Marketing and SVP of Sales Enablement & Operations to deliver highly effective marketing program management, analytics & insights, and marketing operations services.
7. Head strategic planning for Marketing, inclusive of defining the organization's marketing impact goals, ensuring alignment to overall Lumen business objectives, leverage customer segmentation insights to lead the alignment of marketing investment mix to areas of growth and opportunity.
8. Facilitate the adjustment and enhancement of Marketing KPIs as necessary to better assess performance and adjust ongoing marketing strategies & programs as needed.
9. Lead, mentor, model, coach and develop a high-performing marketing operations team. Foster a culture of continuous improvement and data-driven decision-making and operational excellence.

What We Look For in a Candidate

1. Bachelor's degree in marketing, Business Administration, or related field; MBA preferred.
2. 15+ years of experience in marketing operations, analytics, or a related field, with at least 5-7 years in a leadership role.
3. Strong, proven expertise in building and leading with data analytics, reporting, and performance metrics.
4. Proven experience managing a comprehensive B2B enterprise marketing technology stack, specifically Adobe Marketing Cloud solutions.
5. Exceptional analytical skills with the ability to translate complex data into actionable insights.
6. Experience testing and deploying AI to improve marketing productivity.
7. Excellent leadership and team management skills.
8. Strong communication and collaboration abilities, with a focus on cross-functional partnerships.
9. Experience in budget management and resource allocation.

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Compensation

The starting salary for this role differs based on the employee's primary work location. Employees typically do not start at the top of the range, though compensation depends on each individual's qualifications.

Location Based Pay Ranges

$167,580 - $223,440 in these states: AR ID KY LA ME MS NE SC SD

$176,400 - $235,200 in these states: AL AZ FL GA IA IN KS MO MT ND NM OH OK PA TN UT VT WI WV WY

$185,220 - $246,960 in these states: CO HI MI MN NC NH NV OR RI

$194,040 - $258,720 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA

As with the pay range variety that's based on the region of a country, specific offers are determined by various factors such as experience, education, skills, certifications and other business needs.

Disclaimer

The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.

Salary Range

Salary Min : 167580

Salary Max : 258720

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience, and other relevant factors.

This position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information here.

As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing.

Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses.

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