Director Marketing and Communications - Americas Job at LSG Sky Chefs in Irving

About us

LSG Sky Chefs is one of the world’s largest airline catering and hospitality providers, known for its outstanding reputation and dynamic approach in the industry. Voted “Airline Caterer of the Year in North America” for 2023 and 2024, we are committed to excellence and innovation, driven by the dedication and expertise of our talented employees. Our team members are the heart and soul of our success, consistently delivering exceptional culinary experiences and outstanding service to our clients and their passengers across North and Latin America.

Role Purpose Statement

Unleash your creative prowess as the Director of Marketing and Communications, where you will shape and execute bold strategies that elevate our brand and captivate our audiences. Lead a dynamic team to craft compelling narratives and innovative campaigns that spark engagement and resonate deeply with our target markets. In this pivotal role, you’ll cultivate cross-departmental collaboration, ensuring our messaging is not just consistent but also impactful and true to our core values. Your vision will position us as an industry leader, forging strong relationships with internal stakeholders, clients, partners, and the community. This is a vibrant opportunity that blends creativity with strategic acumen, empowering you to design and implement comprehensive marketing and communications strategies that drive our organizational goals, enhance brand visibility, and foster effective communication with all stakeholders.

Main Accountabilities

• Strategic Development: Develop and implement strategic marketing and communications plans aligned with the organization’s overall goals and objectives.
• Brand Management: Oversee the development and maintenance of the organization’s brand identity, ensuring consistency across all marketing and communications channels.
• Internal and External Communications: Ensure clear, consistent and effective communication to strengthen stakeholder relationships. 
• Campaign Management: Plan and execute integrated marketing campaigns across various channels including digital, print, social media, events and more.
• Content Strategy: Develop a content strategy that supports marketing and communication objectives, including the creation of engaging and compelling content for different platforms and audiences.
• Digital Marketing: Oversee digital marketing efforts, including website management, social media marketing, and search engine optimization.
• Market Research: Conduct market research and analysis to identify trends, opportunities, and challenges in the industry.  Use this information to refine marketing strategies and tactics.
• Public Relations: Manage media relations and public relations activities to enhance the organization’s reputation and manage its public image. Serve as Chief Spokesperson for the Americas.
• Budget Management: Develop and manage the marketing and communications budget, ensuring that resources are allocated effectively and efficiently.
   

Knowledge, Skills and Experience

• Bachelor’s degree in business communications or related field required, Master’s degree preferred
• Ten or more years of applicable experience working in a corporate marketing and communications department in a mid to large size company.
• Experience in global or multi-national marketing and communications experience preferred
• Exceptional written and verbal communication skills in English, additional Spanish skills preferable
• Creative mindset and demonstrated strong project management and organizational skills
• Familiar with digital trends and the current social media landscape
• Familiar with content management systems 
• Must be self-starter and able to use independent judgment
• Ability to lead and motivate teams to produce quality materials within tight timeframes and simultaneously manage several projects especially in times of crisis.
• Strong understanding of customer and market dynamics and requirements
• Ability to develop and manage relationships with outside vendors and associations