Workday
Industry Solution Marketing Senior Manager- State and Local Government
Workday, Mc Lean, Virginia, us, 22107
Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the TeamWe are a diverse team of highly motivated individuals, who are passionate about creating and launching unique stories and content in the market. We strive to always be a proactive and strategic force in Workday's growth, and help accelerate industry solution adoption from customers and prospects alike. While we're geographically dispersed, owning the global solution marketing strategies, we strive in an upbeat, empathetic and collaborative environment and like to have fun while doing so.
It's fun to work at a company where people truly believe in what they're doing. At Workday, we're committed to bringing positive change through innovative cloud solutions.
About the Role
Do you want to work with a team to drive the positioning, messaging, content, sales enablement, and sales tools development for Workday's enterprise cloud applications for the public sector? Are you a strategic problem solver capable of planning and implementing programs to drive awareness and accelerate customer demand at scale for an exciting and dynamic market? Are you a passionate customer storyteller?
Areas of responsibility will be:Work with Sales, Go to Market & Marketing partners to build solution messaging and positioning for state and local governments and special districts.Continually evaluate and evolve differentiated messaging to align with market shifts and devise innovative ways to equip sales & marketing teams.Assess sales training requirements for new and existing solution offerings, partner with sales enablement to define appropriate curriculum, and secure vital team member support to implement optimally.Develop buyer personas and solution content for new and existing offerings.Partner with Global Campaigns (Demand Generation) to build compelling content throughout the marketing funnel.Design targeted industry messages and content strategy for emerging industries.Work with industry marketing leads to support and scale sub-industries in focus industries.Build positive relationships across Workday functional, global and regional teams to drive awareness.About You
Basic Qualifications
8+ years product/solutions/industry marketing experience in Cloud/ERP space5+ years working in state and local government segment of public sectorStrong written, verbal communication, story-telling skills, and persuasively addressing varied audiences and settings. sophisticated PowerPoint skills.Innovative solutions marketing professional with experience marketing to industries for Finance and HR solutions.Other Qualifications
Passionate about industry trends and how newer technologies can transform Industries.Lead iterative, data-driven discussions with peer authorities to drive recommendations.Handle complex interdependencies across highly matrixed projects/teams.Have a comprehensive understanding of product functionality, an intimate understanding of buyer aspirations and problems, and familiarity with competitor products.Balance challenging needs from collaborators. Moves forward positively amidst challenging and shifting priorities.BS/BA degree or equivalent work experience
Our Approach to Flexible Work
With Hybrid Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so we require employees to work three days a week in the office and two days at home. This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the TeamWe are a diverse team of highly motivated individuals, who are passionate about creating and launching unique stories and content in the market. We strive to always be a proactive and strategic force in Workday's growth, and help accelerate industry solution adoption from customers and prospects alike. While we're geographically dispersed, owning the global solution marketing strategies, we strive in an upbeat, empathetic and collaborative environment and like to have fun while doing so.
It's fun to work at a company where people truly believe in what they're doing. At Workday, we're committed to bringing positive change through innovative cloud solutions.
About the Role
Do you want to work with a team to drive the positioning, messaging, content, sales enablement, and sales tools development for Workday's enterprise cloud applications for the public sector? Are you a strategic problem solver capable of planning and implementing programs to drive awareness and accelerate customer demand at scale for an exciting and dynamic market? Are you a passionate customer storyteller?
Areas of responsibility will be:Work with Sales, Go to Market & Marketing partners to build solution messaging and positioning for state and local governments and special districts.Continually evaluate and evolve differentiated messaging to align with market shifts and devise innovative ways to equip sales & marketing teams.Assess sales training requirements for new and existing solution offerings, partner with sales enablement to define appropriate curriculum, and secure vital team member support to implement optimally.Develop buyer personas and solution content for new and existing offerings.Partner with Global Campaigns (Demand Generation) to build compelling content throughout the marketing funnel.Design targeted industry messages and content strategy for emerging industries.Work with industry marketing leads to support and scale sub-industries in focus industries.Build positive relationships across Workday functional, global and regional teams to drive awareness.About You
Basic Qualifications
8+ years product/solutions/industry marketing experience in Cloud/ERP space5+ years working in state and local government segment of public sectorStrong written, verbal communication, story-telling skills, and persuasively addressing varied audiences and settings. sophisticated PowerPoint skills.Innovative solutions marketing professional with experience marketing to industries for Finance and HR solutions.Other Qualifications
Passionate about industry trends and how newer technologies can transform Industries.Lead iterative, data-driven discussions with peer authorities to drive recommendations.Handle complex interdependencies across highly matrixed projects/teams.Have a comprehensive understanding of product functionality, an intimate understanding of buyer aspirations and problems, and familiarity with competitor products.Balance challenging needs from collaborators. Moves forward positively amidst challenging and shifting priorities.BS/BA degree or equivalent work experience
Our Approach to Flexible Work
With Hybrid Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so we require employees to work three days a week in the office and two days at home. This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!