Amazon
Industry Product Marketing Mgr, Energy & Utilities
Amazon, Seattle, Washington, us, 98127
Industry Product Marketing Mgr, Energy & Utilities Job ID: 2727205 | Amazon Web Services, Inc.
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.Are you an experienced product marketing leader in the energy & utilities industry? Are you passionate about how technology can be used to solve business problems? Are you eager to shape the way energy & utilities companies innovate and modernize their businesses? Industry verticals have unique needs and paths for cloud adoption, and the AWS Industry Product Marketing team helps drive product strategy, go-to-market motions, and marketing activities that help industry customers transform their businesses using the broadest and deepest portfolio of cloud services and solutions. We develop crisp, highly differentiated, and compelling positioning and messaging to address industry-specific customer needs. We tell AWS's most important and interesting stories to educate industry customers about what is possible when they build on AWS for their specialized use cases.As Industry Product Marketing Manager for energy & utilities, you will help define and drive messaging and thought leadership content for the vertical. You will deliver customer-centric storytelling across marketing channels to highlight how our vertical offerings drive meaningful, measurable customer impact in energy & utilities. You will own our marketing activities and presence for large-scale events, product launches, and customer and partner announcements, and develop programs that enable and educate AWS sales and GTM teams about our energy & utilities-specific offerings. You will get to work on a rapidly growing business that has a real impact on people's everyday lives. The ideal candidate is a technologist and marketer with a passion for thinking about how machine learning and cloud technology can be used to enable business outcomes in the energy & utilities industry. You have the ability to transform complex technical concepts into easy-to-understand messaging and materials, and experience building and improving scalable mechanisms for managing work. A proven track record of excelling in a data-driven product marketing organization and industry subject-matter expertise are must-haves.Key job responsibilities
Craft & develop compelling stories, content and tools (e.g. presentations, whitepapers, infographics, webinars, customer success stories, product videos) that land our energy & utilities value proposition.Engage with customers and partners to drive advocacy.Own content strategy and execution for key communication channels including website, blog, social, on-network promotion, and emails.Plan and execute marketing initiatives at industry events to showcase energy & utilities messaging, content, keynotes, and breakout sessions.Collaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources, value propositions, and sales enablement content.Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives.Continuously measure and optimize product marketing initiatives.BASIC QUALIFICATIONS
5+ years of professional non-internship marketing experience.Experience building, executing and scaling cross-functional marketing programs.Experience managing and measuring marketing performance in various channels.Experience using data and metrics to measure impact and determine improvements.Experience presenting ideas to various levels of an organization to gain support for initiatives.PREFERRED QUALIFICATIONS
MBA and/or computer science, engineering, compliance, security, or technology background.Experience in Energy & Utilities Industry.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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The information below covers the role requirements, expected candidate experience, and accompanying qualifications.Are you an experienced product marketing leader in the energy & utilities industry? Are you passionate about how technology can be used to solve business problems? Are you eager to shape the way energy & utilities companies innovate and modernize their businesses? Industry verticals have unique needs and paths for cloud adoption, and the AWS Industry Product Marketing team helps drive product strategy, go-to-market motions, and marketing activities that help industry customers transform their businesses using the broadest and deepest portfolio of cloud services and solutions. We develop crisp, highly differentiated, and compelling positioning and messaging to address industry-specific customer needs. We tell AWS's most important and interesting stories to educate industry customers about what is possible when they build on AWS for their specialized use cases.As Industry Product Marketing Manager for energy & utilities, you will help define and drive messaging and thought leadership content for the vertical. You will deliver customer-centric storytelling across marketing channels to highlight how our vertical offerings drive meaningful, measurable customer impact in energy & utilities. You will own our marketing activities and presence for large-scale events, product launches, and customer and partner announcements, and develop programs that enable and educate AWS sales and GTM teams about our energy & utilities-specific offerings. You will get to work on a rapidly growing business that has a real impact on people's everyday lives. The ideal candidate is a technologist and marketer with a passion for thinking about how machine learning and cloud technology can be used to enable business outcomes in the energy & utilities industry. You have the ability to transform complex technical concepts into easy-to-understand messaging and materials, and experience building and improving scalable mechanisms for managing work. A proven track record of excelling in a data-driven product marketing organization and industry subject-matter expertise are must-haves.Key job responsibilities
Craft & develop compelling stories, content and tools (e.g. presentations, whitepapers, infographics, webinars, customer success stories, product videos) that land our energy & utilities value proposition.Engage with customers and partners to drive advocacy.Own content strategy and execution for key communication channels including website, blog, social, on-network promotion, and emails.Plan and execute marketing initiatives at industry events to showcase energy & utilities messaging, content, keynotes, and breakout sessions.Collaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources, value propositions, and sales enablement content.Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives.Continuously measure and optimize product marketing initiatives.BASIC QUALIFICATIONS
5+ years of professional non-internship marketing experience.Experience building, executing and scaling cross-functional marketing programs.Experience managing and measuring marketing performance in various channels.Experience using data and metrics to measure impact and determine improvements.Experience presenting ideas to various levels of an organization to gain support for initiatives.PREFERRED QUALIFICATIONS
MBA and/or computer science, engineering, compliance, security, or technology background.Experience in Energy & Utilities Industry.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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