Bloom
Poppy & Peonies | Marketing Director (California posting)
Bloom, California, Missouri, United States, 65018
Bloom is a full-service workplace design consultancy representing a Bloom Partner on their search for a Marketing Director to join their team. As Talent Advisors, we will be the liaison between our Bloom Partner and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application!
Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunityAbout the RoleThis role is an exciting milestone for the team, we are looking for our first Marketing Director to oversee and manage our Marketing operations and to provide leadership to our existing team. The brand is about to embark on a growth trajectory, and Natalie is looking for a strategic marketing partner to entrust with the brand’s marketing efforts.Are you passionate about fashion and excited to contribute to the growth of a dynamic brand?Are you a marketer who loves to orchestrate and weave together all aspects of storytelling?Are you a people-first leader who leads by example?If yes, yes, and yes - we would love to hear from you!The Opportunity
Developing and executing comprehensive marketing strategies that align with the brand's vision and growth objectives.Building and leading a high-performing marketing team, fostering a collaborative and innovative work environment.Enhancing and maintaining the brand identity, ensuring consistent messaging across all channels.Oversee, coordinate, produce and manage all content creation and execution of innovative marketing campaigns, including digital, social media, and influencer partnerships.Leading the creative direction for all marketing materials, including photoshoots, videos, graphics, and written content.Planning and producing photoshoots that capture our brand, managing everything from concept development to execution.Conducting market research to identify new trends, customer insights, and competitive analysis to inform marketing strategies.Managing the marketing budget, and allocating resources effectively to maximize our ROI.Monitoring and analyzing the performance of marketing initiatives, providing regular reports to the senior leadership team and making data-driven adjustments as needed.Identifying and cultivating strategic partnerships and collaborations to enhance brand visibility and growth.What You Bring to the Table
You are a well-rounded marketer from the fashion or consumer products space with leadership experience.You have a genuine passion for fashion and consumer products, with a keen eye for trends and aesthetics.You possess strong creative and strategic thinking skills, with a proven ability to develop compelling marketing campaigns across multiple channels.You are experienced in managing and producing photoshoots and other creative outlets for product photography.You have demonstrated experience in building and leading successful marketing teams.You have a deep understanding of digital marketing, social media platforms, and emerging marketing technologies.You have strong analytical skills and can translate data into actionable insights.You’re a collaborative team player who can brainstorm with others.You’re flexible and can adapt to changing priorities on the go.The Recruitment Process
Video screen with Agnes, Talent Advisor from BloomVideo Interview with Natalie, Founder + CEO of Poppy & PeoniesTake Home AssignmentFinal chat with Natalie & AgnesReference checksOfferLocation
We are a fully remote team across North America.Due to the nature of the opportunity, elements of this role will require a mixture of remote and in-person work.Compensation & Total Rewards
Annual Base Salary ranges from $130,000 - $180,000 USD3 weeks of paid vacation per year5 additional flex daysSummer Fridays$1,500 CAD annual health & wellness spending account$250 CAD annual period & menstrual budget$1,000 CAD annual allowance towards Poppy & Peonies product$400 CAD home office setup allowanceLike Bloom, Poppy & Peonies is committed to a fair and equitable hiring process for all candidates. To apply, please submit your application via Bloom.
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Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunityAbout the RoleThis role is an exciting milestone for the team, we are looking for our first Marketing Director to oversee and manage our Marketing operations and to provide leadership to our existing team. The brand is about to embark on a growth trajectory, and Natalie is looking for a strategic marketing partner to entrust with the brand’s marketing efforts.Are you passionate about fashion and excited to contribute to the growth of a dynamic brand?Are you a marketer who loves to orchestrate and weave together all aspects of storytelling?Are you a people-first leader who leads by example?If yes, yes, and yes - we would love to hear from you!The Opportunity
Developing and executing comprehensive marketing strategies that align with the brand's vision and growth objectives.Building and leading a high-performing marketing team, fostering a collaborative and innovative work environment.Enhancing and maintaining the brand identity, ensuring consistent messaging across all channels.Oversee, coordinate, produce and manage all content creation and execution of innovative marketing campaigns, including digital, social media, and influencer partnerships.Leading the creative direction for all marketing materials, including photoshoots, videos, graphics, and written content.Planning and producing photoshoots that capture our brand, managing everything from concept development to execution.Conducting market research to identify new trends, customer insights, and competitive analysis to inform marketing strategies.Managing the marketing budget, and allocating resources effectively to maximize our ROI.Monitoring and analyzing the performance of marketing initiatives, providing regular reports to the senior leadership team and making data-driven adjustments as needed.Identifying and cultivating strategic partnerships and collaborations to enhance brand visibility and growth.What You Bring to the Table
You are a well-rounded marketer from the fashion or consumer products space with leadership experience.You have a genuine passion for fashion and consumer products, with a keen eye for trends and aesthetics.You possess strong creative and strategic thinking skills, with a proven ability to develop compelling marketing campaigns across multiple channels.You are experienced in managing and producing photoshoots and other creative outlets for product photography.You have demonstrated experience in building and leading successful marketing teams.You have a deep understanding of digital marketing, social media platforms, and emerging marketing technologies.You have strong analytical skills and can translate data into actionable insights.You’re a collaborative team player who can brainstorm with others.You’re flexible and can adapt to changing priorities on the go.The Recruitment Process
Video screen with Agnes, Talent Advisor from BloomVideo Interview with Natalie, Founder + CEO of Poppy & PeoniesTake Home AssignmentFinal chat with Natalie & AgnesReference checksOfferLocation
We are a fully remote team across North America.Due to the nature of the opportunity, elements of this role will require a mixture of remote and in-person work.Compensation & Total Rewards
Annual Base Salary ranges from $130,000 - $180,000 USD3 weeks of paid vacation per year5 additional flex daysSummer Fridays$1,500 CAD annual health & wellness spending account$250 CAD annual period & menstrual budget$1,000 CAD annual allowance towards Poppy & Peonies product$400 CAD home office setup allowanceLike Bloom, Poppy & Peonies is committed to a fair and equitable hiring process for all candidates. To apply, please submit your application via Bloom.
#J-18808-Ljbffr