AEG
Director of Marketing
AEG, Cedar Park, Texas, United States, 78613
JOB SUMMARY:
The individual in this role will be the primary point person for traditional and non-traditional marketing initiatives as well as game operations for the Texas Stars Hockey team. The individual will also be responsible for generating ticket sales revenue through media buying and promotional planning. This position is expected to work all Texas Stars home games.
ESSENTIAL FUNCTIONS:Develops comprehensive marketing plan aimed at driving revenue, with specific focus on individual ticket salesResponsible for planning, buying and placing media advertisements to promote Texas Stars gamesOversees Texas Stars marketing and community relations team which includes the Marketing Manager, Graphic Designer, and Community Relations Manager and who are responsible for all elements of Texas Stars marketing and game presentationTracks tickets sales revenue and advertising spend data on a regular basis, ensuring ticket sales and ROI goals are metWorks with media partners to leverage advertising spend and develop innovative promotions.Oversees fan development initiatives including team and community eventsManages creation and production of all printed collateral, working closely with creative staff and outside vendorsSets creative direction for Texas Stars marketing effortsManages digital marketing & communications efforts, including team website, social media accounts, email marketing and mobile appDevelops strategies for increasing fan interaction and growing revenue through digital mediaDirectly manages game operations & entertainment programs for all Texas Stars home games and other eventsDevelops and executes new ideas for theme nights, in-game content and activitiesReviews game scripts, ensuring required assets from key stakeholders are includedCreates and executes promotional plan, including giveaway items and ticket promotionsHires, trains & supervises full-time marketing staffManages and tracks departmental budgetsADDITIONAL RESPONSIBILITIES:
Oversees all content posted to digital media platforms, providing feedback and direction to staffJOB QUALIFICATIONS:
Bachelor's degree in marketing, sport management, or a closely related field.At least 4 years of marketing experience. Sports marketing experience preferred.2 or more years of experience in a supervisory role.Must be able to work nights, weekends, and holidays as required.Proficient in Microsoft Word, Excel, and PowerPoint.Experience with Adobe Creative Suite is a plus.Experience with CMS Programs preferred.Detail-orientedMust be able to multi-task and keep order.Ability to work independently.Strong verbal and written communication skills.Understanding of advertising, media planning/buying, and media ratings.Understanding of market research, revenue-generating programs, database management, and digital marketing strategies.Knowledge of special event planning and execution.Knowledge of event marketing and grassroots marketing strategies.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
The individual in this role will be the primary point person for traditional and non-traditional marketing initiatives as well as game operations for the Texas Stars Hockey team. The individual will also be responsible for generating ticket sales revenue through media buying and promotional planning. This position is expected to work all Texas Stars home games.
ESSENTIAL FUNCTIONS:Develops comprehensive marketing plan aimed at driving revenue, with specific focus on individual ticket salesResponsible for planning, buying and placing media advertisements to promote Texas Stars gamesOversees Texas Stars marketing and community relations team which includes the Marketing Manager, Graphic Designer, and Community Relations Manager and who are responsible for all elements of Texas Stars marketing and game presentationTracks tickets sales revenue and advertising spend data on a regular basis, ensuring ticket sales and ROI goals are metWorks with media partners to leverage advertising spend and develop innovative promotions.Oversees fan development initiatives including team and community eventsManages creation and production of all printed collateral, working closely with creative staff and outside vendorsSets creative direction for Texas Stars marketing effortsManages digital marketing & communications efforts, including team website, social media accounts, email marketing and mobile appDevelops strategies for increasing fan interaction and growing revenue through digital mediaDirectly manages game operations & entertainment programs for all Texas Stars home games and other eventsDevelops and executes new ideas for theme nights, in-game content and activitiesReviews game scripts, ensuring required assets from key stakeholders are includedCreates and executes promotional plan, including giveaway items and ticket promotionsHires, trains & supervises full-time marketing staffManages and tracks departmental budgetsADDITIONAL RESPONSIBILITIES:
Oversees all content posted to digital media platforms, providing feedback and direction to staffJOB QUALIFICATIONS:
Bachelor's degree in marketing, sport management, or a closely related field.At least 4 years of marketing experience. Sports marketing experience preferred.2 or more years of experience in a supervisory role.Must be able to work nights, weekends, and holidays as required.Proficient in Microsoft Word, Excel, and PowerPoint.Experience with Adobe Creative Suite is a plus.Experience with CMS Programs preferred.Detail-orientedMust be able to multi-task and keep order.Ability to work independently.Strong verbal and written communication skills.Understanding of advertising, media planning/buying, and media ratings.Understanding of market research, revenue-generating programs, database management, and digital marketing strategies.Knowledge of special event planning and execution.Knowledge of event marketing and grassroots marketing strategies.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.