Docusign, Inc.
Director, Product Marketing - B2B
Docusign, Inc., San Francisco, California, United States, 94199
Company Overview
Take the next step in your career now, scroll down to read the full role description and make your application.Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll doAs Director, Product Marketing - B2B you will be responsible for developing a team of high performing Product Marketers who own messaging, positioning and GTM strategy for our B2B products. You will work with Product across the entire product lifecycle to create, launch and sustain new offerings and features. You’ll drive product messaging and positioning, collaborate with demand generation and other parts of marketing to create high impact content and build a pipeline for the product. You’ll work with Business Development to grow our relationship with strategic partners like Salesforce, SAP, Coupa and more. You’ll enable our Sales teams with content and tools aligned to customer needs in various stages of the sales cycle. You’ll work cross-functionally with Product Management, Sales, Marketing, Customer Success, and senior leadership.This position is a people manager role reporting to the Sr. Director, Product Marketing.ResponsibilitiesBe responsible for the positioning, messaging, and value propositions of Docusign’s B2B productsCreate, lead, run, and measure product marketing and lead generation initiatives to showcase the value of Docusign’s B2B product and capabilities to target marketsPartner with Demand Generation to define market segmentation and campaign strategyLead efforts to create the high impact messaging and assets required to implementWork with Business Development to ensure that our key ecosystem partners have the messaging, content and tools they need to be successful channel partnersCollaborate with Sales Enablement to ensure that content, tools, and other product marketing assets are effectively deployed to and used by the fieldSupport strategic customer and internal events (e.g., customer/partner conferences, sales meetings) by owning development of presentations, sessions and trainingCollaborate with Product Management to ensure that new products and functionality are featured, packaged, priced, launched, and communicated effectively
Job DesignationHybrid:
Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
What you bringBasic8+ years of product marketing (or similar) in the B2B SaaS space3+ years of people management experience12+ years experience with a BA/BS degree or equivalent work experiencePreferredExcellent verbal and written communication skillsMBA degree or equivalent work experienceStrong record of successful people management and leadershipExperience in one or more of the following categories: Contract Lifecycle Management, Configure-Price-Quote (CPQ), Customer Relationship Management, Document GenerationSelf-starter who can drive cross functional initiatives with minimal guidanceConsistent record of understanding and simplifying complex, technical topics for non-technical audiences
Wage TransparencyPay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.Based on applicable legislation, the below details pay ranges in the following locations:California: $171,500.00 - $277,025.00 base salaryIllinois and Colorado: $164,800.00 - $232,750.00 base salaryWashington and New York (including NYC metro area): $164,800.00 - $242,225.00 base salaryThis role is also eligible for bonus, equity and benefits.
Equal Opportunity EmployerIt's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.
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Take the next step in your career now, scroll down to read the full role description and make your application.Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll doAs Director, Product Marketing - B2B you will be responsible for developing a team of high performing Product Marketers who own messaging, positioning and GTM strategy for our B2B products. You will work with Product across the entire product lifecycle to create, launch and sustain new offerings and features. You’ll drive product messaging and positioning, collaborate with demand generation and other parts of marketing to create high impact content and build a pipeline for the product. You’ll work with Business Development to grow our relationship with strategic partners like Salesforce, SAP, Coupa and more. You’ll enable our Sales teams with content and tools aligned to customer needs in various stages of the sales cycle. You’ll work cross-functionally with Product Management, Sales, Marketing, Customer Success, and senior leadership.This position is a people manager role reporting to the Sr. Director, Product Marketing.ResponsibilitiesBe responsible for the positioning, messaging, and value propositions of Docusign’s B2B productsCreate, lead, run, and measure product marketing and lead generation initiatives to showcase the value of Docusign’s B2B product and capabilities to target marketsPartner with Demand Generation to define market segmentation and campaign strategyLead efforts to create the high impact messaging and assets required to implementWork with Business Development to ensure that our key ecosystem partners have the messaging, content and tools they need to be successful channel partnersCollaborate with Sales Enablement to ensure that content, tools, and other product marketing assets are effectively deployed to and used by the fieldSupport strategic customer and internal events (e.g., customer/partner conferences, sales meetings) by owning development of presentations, sessions and trainingCollaborate with Product Management to ensure that new products and functionality are featured, packaged, priced, launched, and communicated effectively
Job DesignationHybrid:
Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
What you bringBasic8+ years of product marketing (or similar) in the B2B SaaS space3+ years of people management experience12+ years experience with a BA/BS degree or equivalent work experiencePreferredExcellent verbal and written communication skillsMBA degree or equivalent work experienceStrong record of successful people management and leadershipExperience in one or more of the following categories: Contract Lifecycle Management, Configure-Price-Quote (CPQ), Customer Relationship Management, Document GenerationSelf-starter who can drive cross functional initiatives with minimal guidanceConsistent record of understanding and simplifying complex, technical topics for non-technical audiences
Wage TransparencyPay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.Based on applicable legislation, the below details pay ranges in the following locations:California: $171,500.00 - $277,025.00 base salaryIllinois and Colorado: $164,800.00 - $232,750.00 base salaryWashington and New York (including NYC metro area): $164,800.00 - $242,225.00 base salaryThis role is also eligible for bonus, equity and benefits.
Equal Opportunity EmployerIt's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.
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