Hobbsnews
Director, Product Marketing - B2B
Hobbsnews, Maine, New York, United States, 13802
Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents.
Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.What you'll do As Director, Product Marketing - B2B you will be responsible for developing a team of high performing Product Marketers who own messaging, positioning and GTM strategy for our B2B products. You will work with Product across the entire product lifecycle to create, launch and sustain new offerings and features. You’ll drive product messaging and positioning, collaborate with demand generation and other parts of marketing to create high impact content and build a pipeline for the product.This position is a people manager role reporting to the Sr. Director, Product Marketing.ResponsibilitiesBe responsible for the positioning, messaging, and value propositions of Docusign’s B2B productsCreate, lead, run, and measure product marketing and lead generation initiatives to showcase the value of Docusign’s B2B product and capabilities to target marketsPartner with Demand Generation to define market segmentation and campaign strategyLead efforts to create the high impact messaging and assets required to implementWork with Business Development to ensure that our key ecosystem partners have the messaging, content and tools they need to be successful channel partnersCollaborate with Sales Enablement to ensure that content, tools, and other product marketing assets are effectively deployed to and used by the fieldSupport strategic customer and internal events (e.g., customer/partner conferences, sales meetings) by owning development of presentations, sessions and trainingCollaborate with Product Management to ensure that new products and functionality are featured, packaged, priced, launched, and communicated effectivelyWhat you bring
Basic8+ years of product marketing (or similar) in the B2B SaaS space3+ years of people management experience12+ years experience with a BA/BS degree or equivalent work experiencePreferredExcellent verbal and written communication skillsMBA degree or equivalent work experienceStrong record of successful people management and leadershipExperience in one or more of the following categories: Contract Lifecycle Management, Configure-Price-Quote (CPQ), Customer Relationship Management, Document GenerationSelf-starter who can drive cross functional initiatives with minimal guidanceConsistent record of understanding and simplifying complex, technical topics for non-technical audiencesWage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.Life at Docusign
Working hereDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us.Equal Opportunity Employer It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach.
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Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.What you'll do As Director, Product Marketing - B2B you will be responsible for developing a team of high performing Product Marketers who own messaging, positioning and GTM strategy for our B2B products. You will work with Product across the entire product lifecycle to create, launch and sustain new offerings and features. You’ll drive product messaging and positioning, collaborate with demand generation and other parts of marketing to create high impact content and build a pipeline for the product.This position is a people manager role reporting to the Sr. Director, Product Marketing.ResponsibilitiesBe responsible for the positioning, messaging, and value propositions of Docusign’s B2B productsCreate, lead, run, and measure product marketing and lead generation initiatives to showcase the value of Docusign’s B2B product and capabilities to target marketsPartner with Demand Generation to define market segmentation and campaign strategyLead efforts to create the high impact messaging and assets required to implementWork with Business Development to ensure that our key ecosystem partners have the messaging, content and tools they need to be successful channel partnersCollaborate with Sales Enablement to ensure that content, tools, and other product marketing assets are effectively deployed to and used by the fieldSupport strategic customer and internal events (e.g., customer/partner conferences, sales meetings) by owning development of presentations, sessions and trainingCollaborate with Product Management to ensure that new products and functionality are featured, packaged, priced, launched, and communicated effectivelyWhat you bring
Basic8+ years of product marketing (or similar) in the B2B SaaS space3+ years of people management experience12+ years experience with a BA/BS degree or equivalent work experiencePreferredExcellent verbal and written communication skillsMBA degree or equivalent work experienceStrong record of successful people management and leadershipExperience in one or more of the following categories: Contract Lifecycle Management, Configure-Price-Quote (CPQ), Customer Relationship Management, Document GenerationSelf-starter who can drive cross functional initiatives with minimal guidanceConsistent record of understanding and simplifying complex, technical topics for non-technical audiencesWage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.Life at Docusign
Working hereDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us.Equal Opportunity Employer It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach.
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