The Coca-Cola Company
Associate Manager, Shopper Marketing Strategy & Planning (BODYARMOR)
The Coca-Cola Company, Whitestone, New York, United States, 11357
BODYARMOR Sports Nutrition (BASN) is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team - which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world's most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.
BODYARMOR is looking for an Associate Manager, Shopper Marketing Strategy & Planning to join our team!
The Associate Manager will support the development of retailer marketing strategies and planning tools to increase BODYARMOR and Powerade brand awareness and sales. This role is a stakeholder in the company's go-to-market process, representing shopper marketing and national retail sales perspectives within the corporate marketing team, owning key retail media campaign deliverables and providing visibility between the corporate marketing and field teams. The position will report to the Director of Shopper Marketing Strategy & Planning
RESPONSIBILITIES:
Collaborate with key cross functional teams both internally and externally to plan, execute, communicate and recap national retail programs.
Develop and execute the Shopper Marketing Toolkits supporting national retail programs, inclusive of submitting creative briefs, project management and cross-functional collaboration to ensure a seamless launch in alignment with overall business objectives.
Lead eCommerce and digital asset management processes
Lead custom shopper promotion request process and act as subject-matter-expert consultant on all sweeps programs
Develop and execute weekly internal communication on all national marketing program and updates
REQUIREMENTS:
Bachelor's degree in marketing, business or related field
4 years of work in marketing, sales, or related experience required
Reliable, self-starter, hard-working, proactive team player with can-do attitude
10-15% of travel required by car or plane required
Pay Range:$86,300 - $104,500
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:7.5
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
BODYARMOR is looking for an Associate Manager, Shopper Marketing Strategy & Planning to join our team!
The Associate Manager will support the development of retailer marketing strategies and planning tools to increase BODYARMOR and Powerade brand awareness and sales. This role is a stakeholder in the company's go-to-market process, representing shopper marketing and national retail sales perspectives within the corporate marketing team, owning key retail media campaign deliverables and providing visibility between the corporate marketing and field teams. The position will report to the Director of Shopper Marketing Strategy & Planning
RESPONSIBILITIES:
Collaborate with key cross functional teams both internally and externally to plan, execute, communicate and recap national retail programs.
Develop and execute the Shopper Marketing Toolkits supporting national retail programs, inclusive of submitting creative briefs, project management and cross-functional collaboration to ensure a seamless launch in alignment with overall business objectives.
Lead eCommerce and digital asset management processes
Lead custom shopper promotion request process and act as subject-matter-expert consultant on all sweeps programs
Develop and execute weekly internal communication on all national marketing program and updates
REQUIREMENTS:
Bachelor's degree in marketing, business or related field
4 years of work in marketing, sales, or related experience required
Reliable, self-starter, hard-working, proactive team player with can-do attitude
10-15% of travel required by car or plane required
Pay Range:$86,300 - $104,500
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:7.5
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.