Gateway Technical College
Marketing Communications Specialist
Gateway Technical College, Kenosha, Wisconsin, United States, 53142
Salary :
$59,987.20 - $66,664.00 Annually
Location :
Kenosha, WI
Job Type:
Full-Time
Job Number:
24104
Division:
Community & Government Relations
Opening Date:
11/04/2024
Closing Date:
11/17/2024 11:59 PM Central
SUMMARY
Please note: This position will comprise 95% marketing copywriting responsibilities. This position will require 3 days a week of on-campus presence. The department will allow 2 days of remote work per week after the probationary period.
The primary responsibility of the Marketing Communications Specialist is to support marketing and communications efforts to attract new students and retain existing students in line with the college's enrollment, marketing and brand goals. The Marketing Communications Specialist is a key brand ambassador and will be expected to reflect their enthusiasm for Gateway and technical education in their daily work.
This position reports to the Manager of Community Relations & Communications.RESPONSIBILITIES
Coordinate print/digital publication and web content creation and updates.Assist internal customers in effectively prioritizing, managing and delivering key messages. Use interviewing, strategic thinking, creativity and communication skills to gather information and develop compelling content for various channels and audiences.Extensive copy writing for the college's website, brochures, publications, e-newsletter and other media. This includes writing copy for a variety of audiences that generates excitement about Gateway. Serving as the brand storyteller.Work with department team members and assigned programs/divisions on key communications initiatives, developing content plans and writing copy for a variety of projects and audiences as needed. Work closely with the other Marketing Communications Specialist to ensure consistent messaging and brand is carried throughout the college's publications.With Manager and Marketing Communication Specialist develop social media plan, matching latest trends with Gateway targets. Implement audience and enrollment building strategies. Create and execute engaging content that builds the brand and engagement with customers.Ensure college editorial and branding standards are met, maintain clear and consistent voice and message across all media.
WHAT YOU NEED TO SUCCEED IN THE POSITION
Minimum:
Bachelor's DegreeAt least two years of professional marketing communications or ad copywriting experience (such as content, promotional content, social media, advertising, or email marketing)Project management experience.Must provide 2 recent marketing copywriting samples. (Application will not be considered without samples.)
Desired:
Experience in driving a company or organization's social media site strategy and implementation.Experience writing and executing communications utilizing a CRM system (e.g. Ellucian CRM Recruit, Salesforce Marketing Cloud, Hubspot)
SUPPLEMENTAL INFORMATION
DIVISION/LOCATION:
Marketing/Kenosha COMP GRADE:
27 FLSA DESIGNATION:
Non-ExemptCONDITIONS OF EMPLOYMENT:
Candidates must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available.Employment is contingent upon an acceptable backgroundFlexibility is needed to accommodate day, evening and weekend student & business needsGuide Not ApplicableActivity is not applicable to this occupationOccasionallyOccupation required this activity up to 33% of the time (0 - 2.5+ hrs/day)FrequentlyOccupation required this activity from 33% - 66%% of the time (2.5 - 5.5+ hrs/day)ContinuouslyOccupation required this activity more than 66% of the time (5.5+ hrs/day) Physical Demands Physical DemandsFrequencyLift/CarryFrequencySittingContinuously0 - 10 lbsOccasionallyStandingOccasionally11 - 20 lbsNot ApplicableWalkingOccasionally21 - 50 lbsNot ApplicableReaching OverheadOccasionally51 - 100 lbsNot ApplicableReaching at or Below Shoulder LevelOccasionallyOver 100 lbsNot ApplicableKeyboardingContinuously
StoopingNot ApplicablePush / PullYes / NoCrouchingNot Applicable12 lbs or lessNot ApplicableKneelingNot Applicable13 - 25 lbsNot ApplicableCrawlingNot Applicable26 - 40 lbsNot ApplicableClimbing Ramps or StairsNot Applicable41 - 100 lbsNot ApplicableClimbing Ladders, Ropes or ScaffoldingNot ApplicableOver 100 lbsNot ApplicableDrivingNot Applicable
Traveling - overnight stay(s)Not ApplicableHearing RequirementYes / NoCommunicating VerballyFrequentlyOne-on-one (in person)YesFar Visual Acuity: clarity to see 20' or moreOccasionallyGroup or conference (in person)YesNear Visual Acuity: clarity to see 20' or lessContinuouslyTelephoneYes
Other SoundsNo Environmental Conditions Working ConditionsFrequencyNoise Intensity LevelFrequencyHumidity: non-weather relatedNot ApplicableQuietFrequentlyExtreme Cold: non-weather relatedNot ApplicableModerateOccasionallyExtreme Hot: non-weather relatedNot ApplicableLoudNot ApplicableWorking OutdoorsNot ApplicableVery LoudNot ApplicableWetness: contact with water or other liquidsNot Applicable
Working Conditions Working ConditionsFrequencyWorking ConditionsFrequencyWorking in Close Proximity to OthersFrequentlyWorking interruptionsOccasionallyOpen Work SpaceContinuouslyStressful situationsOccasionallyWorking in a confined spaceNot ApplicableExposure to offensive odorsNot ApplicableExposure to a computer screen ContinuouslyRequired uniform supplied by departmentNot ApplicableGateway will not discriminate against any employee, applicant for employment, student, or applicant for admission based on race, color, national origin, ancestry, sex, sexual orientation, creed, religion, political affiliation, marital status, parental status, pregnancy, disability, age, membership in any reserve component of the armed forces, union affiliation, arrest and conviction record, or any other protected category under applicable local, state or federal law.Gateway Technical College is an
Equal Opportunity/Access Educator/Employer
operating under an Affirmative Action Plan. Reasonable accommodations and auxiliary aids will be provided for qualified individuals with disabilities. If you have a disability and need special accommodation for the application process, please contact the Office for Equal Opportunity and Civil Rights at
compliance@gtc.edu
or 262-564-3062. Women and minorities are encouraged to apply.
Your safety while employed at Gateway Technical College is one of our top priorities, so we encourage you to read our
Annual Security Report
(click the link for the full report). This report is published in compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) and the Violence Against Women Act. This report includes crime statistics, institutional policies on campus security and safety, alcohol and drug use, crime prevention, the reporting of crimes or incidents, sexual misconduct, and other important matters. Please feel free to email
compliance
@gtc.edu
or call 262-564-3062 to request a hard copy of the report.
MEDICAL INSURANCE (WCA Group Health Trust)
Hospital/surgical plan with major medical,
effective first date of hire
United Healthcare Choice+• In-Network: $1,000 Individual/$2,000 Family• Co-Pays: Office Visits: $20; Urgent Care: $30; Emergency Room; $200; MRI $100• Out-of-Network: $1,500 Individual/$3,000 Family, Office Visits - $40.00 Copay; then 80% coinsurance after deductible• Co-Insurance: In-Network 90/10 to Out of Pocket Max; Out-of-Network: 70/30 to Out of Pocket Max• Maximum Out-of-Pocket: In-Network: $1,500 Individual/$3,000 Family; Out-of-Network: $3,000 Individual/$6,000 Family• Pre-Taxed Premiums Per Pay Period (Twice a Month): $76.48 Individual, $173.37 Family• Prescription drug plan - $0 copay for drugs on the Value Choice Drug list; Generic $10; preferred $25; non-preferred $50.• Vision & Hearing Exams: Benefits include annual vision exams and hearing tests.• Use of Gateway Employee Clinic - NO copays, NO deductible, and NO lab fee. Available to employee and family members on plan.
DENTAL INSURANCE (Delta Dental)
Effective first date of hire. Pre-taxed premiums per pay period: $3.50 Individual; $9.03 Family. Preventative covered 100%, other dental services covered at 80%.
VISION INSURANCE (Delta Dental)Optional plan available to employees working 20 or more hours per week. Deduction taken monthly. Pre-taxed premiums per month.
Materials Only Plan
$4.91 Single; $12.22 Family.
Comprehensive Plan
$5.25 Single; $13.08 Family
SHORT TERM DISABILITY INSURANCE (The Standard)
Optional plan available to employees working 20 or more hours per week. Deduction taken biweekly.
LONG TERM DISABILITY INSURANCE (The Standard)
Ninety (90) day waiting period before benefits become payable. 66 2/3% of salary during period of disability to be reviewed by insurance company at the end of two years. Premium paid by District.
GROUP TERM LIFE INSURANCE & DISMEMBERMENT (SYMETRA)
$1,000 of term life per $1,000 of income. Effective the first of the month following date of hire. Premium paid by District.
WISCONSIN RETIREMENT SYSTEM
The employer pays 6.5% and the employee pays 6.5% of the shares. Normal retirement benefits are based on a formula for retirement at age 65.
IRS SECTION 125 PLAN (Employee Benefits Corp.)
Employee can put pre-tax money into an account to be used toward medical/day care expenses - Flexible Spending Account. Maximum $2,850 for medical; $5,000 for childcare.
TAX DEFERRED ANNUITY:
403b or 457 are available on a voluntary basis.
HOLIDAYS:
11 paid holidays per year
CAMPUS
SHUT-DOWN:
The campus will be closed between Christmas & New Year's Day.
SICK LEAVE:
12 days per year cumulative to 180 days.
PART-TIME EMPLOYEES:Part-time employees working 20-39 hours per week will receive pro-rated benefits based on hours worked.Part-time employees working 19 hours, or less, per week will receive holiday pay based on the amount of hours worked in the prior quarter and participation in the Wisconsin Retirement System.
VACATION
Non-Faculty Exempt Employees
Non-Exempt Employees
Years of Service Vacation Days (per year) Years of Service Vacation Days (per year)
0-1 1.67 prorated days per month 0-1 1 prorated day per month
1-9 20 1-4 12
10-14 23 5-9 17
15+ 25 10-14 18
15-19 20
20+ 25
SICK LEAVE
12 days per year cumulative to 180 days.
TUITION REIMBURSEMENT
Refer to Employee Handbook.
Effective 07/01/18Revised 07/01/22
01
Do you possess a minimum of a Bachelor's Degree?
YesNo
02
Do you possess at least two years of professional marketing communications or ad copywriting experience (such as content, promotional content, social media, advertising, or email marketing)?
YesNo
03
Do you possess project management experience?
YesNo
04
Did you provide 2 recent marketing copywriting samples? (Application will not be considered without samples.)
YesNo
05
Do you possess experience in driving a company or organization's social media site strategy and implementation? (Desired not required)
YesNo
06
Do you possess experience writing and executing communications utilizing a CRM system (e.g. Ellucian CRM Recruit, Salesforce Marketing Cloud, Hubspot)? (Desired not required)
YesNo
07
I understand and acknowledge that Gateway does not provide relocation assistance for employment. If I am offered and accept a position with Gateway Technical College that requires me to relocate, I plan to incur those expenses myself.
I will incur expenses of relocation or i will not need to relocate.I am no longer interested in the position
08
Which of the following best applies to your employment status with Gateway Technical College? (check one)
I am not now nor have I ever been an employee of Gateway Technical College.I am currently a permanent full time employeeI am currently a permanent part time employee.I am currently a casual or student worker.I am currently an adjunct faculty employee.I am a current Limited Term employee.I was previously employed at Gateway Technical College in the past.
09
For employment consideration - Which one of the following best applies to you?
I am related either by blood or by marriage to a Board of Trustees Member.I am related either by blood or by marriage to a Current Gateway Employee.None of the above.
Required Question
$59,987.20 - $66,664.00 Annually
Location :
Kenosha, WI
Job Type:
Full-Time
Job Number:
24104
Division:
Community & Government Relations
Opening Date:
11/04/2024
Closing Date:
11/17/2024 11:59 PM Central
SUMMARY
Please note: This position will comprise 95% marketing copywriting responsibilities. This position will require 3 days a week of on-campus presence. The department will allow 2 days of remote work per week after the probationary period.
The primary responsibility of the Marketing Communications Specialist is to support marketing and communications efforts to attract new students and retain existing students in line with the college's enrollment, marketing and brand goals. The Marketing Communications Specialist is a key brand ambassador and will be expected to reflect their enthusiasm for Gateway and technical education in their daily work.
This position reports to the Manager of Community Relations & Communications.RESPONSIBILITIES
Coordinate print/digital publication and web content creation and updates.Assist internal customers in effectively prioritizing, managing and delivering key messages. Use interviewing, strategic thinking, creativity and communication skills to gather information and develop compelling content for various channels and audiences.Extensive copy writing for the college's website, brochures, publications, e-newsletter and other media. This includes writing copy for a variety of audiences that generates excitement about Gateway. Serving as the brand storyteller.Work with department team members and assigned programs/divisions on key communications initiatives, developing content plans and writing copy for a variety of projects and audiences as needed. Work closely with the other Marketing Communications Specialist to ensure consistent messaging and brand is carried throughout the college's publications.With Manager and Marketing Communication Specialist develop social media plan, matching latest trends with Gateway targets. Implement audience and enrollment building strategies. Create and execute engaging content that builds the brand and engagement with customers.Ensure college editorial and branding standards are met, maintain clear and consistent voice and message across all media.
WHAT YOU NEED TO SUCCEED IN THE POSITION
Minimum:
Bachelor's DegreeAt least two years of professional marketing communications or ad copywriting experience (such as content, promotional content, social media, advertising, or email marketing)Project management experience.Must provide 2 recent marketing copywriting samples. (Application will not be considered without samples.)
Desired:
Experience in driving a company or organization's social media site strategy and implementation.Experience writing and executing communications utilizing a CRM system (e.g. Ellucian CRM Recruit, Salesforce Marketing Cloud, Hubspot)
SUPPLEMENTAL INFORMATION
DIVISION/LOCATION:
Marketing/Kenosha COMP GRADE:
27 FLSA DESIGNATION:
Non-ExemptCONDITIONS OF EMPLOYMENT:
Candidates must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available.Employment is contingent upon an acceptable backgroundFlexibility is needed to accommodate day, evening and weekend student & business needsGuide Not ApplicableActivity is not applicable to this occupationOccasionallyOccupation required this activity up to 33% of the time (0 - 2.5+ hrs/day)FrequentlyOccupation required this activity from 33% - 66%% of the time (2.5 - 5.5+ hrs/day)ContinuouslyOccupation required this activity more than 66% of the time (5.5+ hrs/day) Physical Demands Physical DemandsFrequencyLift/CarryFrequencySittingContinuously0 - 10 lbsOccasionallyStandingOccasionally11 - 20 lbsNot ApplicableWalkingOccasionally21 - 50 lbsNot ApplicableReaching OverheadOccasionally51 - 100 lbsNot ApplicableReaching at or Below Shoulder LevelOccasionallyOver 100 lbsNot ApplicableKeyboardingContinuously
StoopingNot ApplicablePush / PullYes / NoCrouchingNot Applicable12 lbs or lessNot ApplicableKneelingNot Applicable13 - 25 lbsNot ApplicableCrawlingNot Applicable26 - 40 lbsNot ApplicableClimbing Ramps or StairsNot Applicable41 - 100 lbsNot ApplicableClimbing Ladders, Ropes or ScaffoldingNot ApplicableOver 100 lbsNot ApplicableDrivingNot Applicable
Traveling - overnight stay(s)Not ApplicableHearing RequirementYes / NoCommunicating VerballyFrequentlyOne-on-one (in person)YesFar Visual Acuity: clarity to see 20' or moreOccasionallyGroup or conference (in person)YesNear Visual Acuity: clarity to see 20' or lessContinuouslyTelephoneYes
Other SoundsNo Environmental Conditions Working ConditionsFrequencyNoise Intensity LevelFrequencyHumidity: non-weather relatedNot ApplicableQuietFrequentlyExtreme Cold: non-weather relatedNot ApplicableModerateOccasionallyExtreme Hot: non-weather relatedNot ApplicableLoudNot ApplicableWorking OutdoorsNot ApplicableVery LoudNot ApplicableWetness: contact with water or other liquidsNot Applicable
Working Conditions Working ConditionsFrequencyWorking ConditionsFrequencyWorking in Close Proximity to OthersFrequentlyWorking interruptionsOccasionallyOpen Work SpaceContinuouslyStressful situationsOccasionallyWorking in a confined spaceNot ApplicableExposure to offensive odorsNot ApplicableExposure to a computer screen ContinuouslyRequired uniform supplied by departmentNot ApplicableGateway will not discriminate against any employee, applicant for employment, student, or applicant for admission based on race, color, national origin, ancestry, sex, sexual orientation, creed, religion, political affiliation, marital status, parental status, pregnancy, disability, age, membership in any reserve component of the armed forces, union affiliation, arrest and conviction record, or any other protected category under applicable local, state or federal law.Gateway Technical College is an
Equal Opportunity/Access Educator/Employer
operating under an Affirmative Action Plan. Reasonable accommodations and auxiliary aids will be provided for qualified individuals with disabilities. If you have a disability and need special accommodation for the application process, please contact the Office for Equal Opportunity and Civil Rights at
compliance@gtc.edu
or 262-564-3062. Women and minorities are encouraged to apply.
Your safety while employed at Gateway Technical College is one of our top priorities, so we encourage you to read our
Annual Security Report
(click the link for the full report). This report is published in compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) and the Violence Against Women Act. This report includes crime statistics, institutional policies on campus security and safety, alcohol and drug use, crime prevention, the reporting of crimes or incidents, sexual misconduct, and other important matters. Please feel free to email
compliance
@gtc.edu
or call 262-564-3062 to request a hard copy of the report.
MEDICAL INSURANCE (WCA Group Health Trust)
Hospital/surgical plan with major medical,
effective first date of hire
United Healthcare Choice+• In-Network: $1,000 Individual/$2,000 Family• Co-Pays: Office Visits: $20; Urgent Care: $30; Emergency Room; $200; MRI $100• Out-of-Network: $1,500 Individual/$3,000 Family, Office Visits - $40.00 Copay; then 80% coinsurance after deductible• Co-Insurance: In-Network 90/10 to Out of Pocket Max; Out-of-Network: 70/30 to Out of Pocket Max• Maximum Out-of-Pocket: In-Network: $1,500 Individual/$3,000 Family; Out-of-Network: $3,000 Individual/$6,000 Family• Pre-Taxed Premiums Per Pay Period (Twice a Month): $76.48 Individual, $173.37 Family• Prescription drug plan - $0 copay for drugs on the Value Choice Drug list; Generic $10; preferred $25; non-preferred $50.• Vision & Hearing Exams: Benefits include annual vision exams and hearing tests.• Use of Gateway Employee Clinic - NO copays, NO deductible, and NO lab fee. Available to employee and family members on plan.
DENTAL INSURANCE (Delta Dental)
Effective first date of hire. Pre-taxed premiums per pay period: $3.50 Individual; $9.03 Family. Preventative covered 100%, other dental services covered at 80%.
VISION INSURANCE (Delta Dental)Optional plan available to employees working 20 or more hours per week. Deduction taken monthly. Pre-taxed premiums per month.
Materials Only Plan
$4.91 Single; $12.22 Family.
Comprehensive Plan
$5.25 Single; $13.08 Family
SHORT TERM DISABILITY INSURANCE (The Standard)
Optional plan available to employees working 20 or more hours per week. Deduction taken biweekly.
LONG TERM DISABILITY INSURANCE (The Standard)
Ninety (90) day waiting period before benefits become payable. 66 2/3% of salary during period of disability to be reviewed by insurance company at the end of two years. Premium paid by District.
GROUP TERM LIFE INSURANCE & DISMEMBERMENT (SYMETRA)
$1,000 of term life per $1,000 of income. Effective the first of the month following date of hire. Premium paid by District.
WISCONSIN RETIREMENT SYSTEM
The employer pays 6.5% and the employee pays 6.5% of the shares. Normal retirement benefits are based on a formula for retirement at age 65.
IRS SECTION 125 PLAN (Employee Benefits Corp.)
Employee can put pre-tax money into an account to be used toward medical/day care expenses - Flexible Spending Account. Maximum $2,850 for medical; $5,000 for childcare.
TAX DEFERRED ANNUITY:
403b or 457 are available on a voluntary basis.
HOLIDAYS:
11 paid holidays per year
CAMPUS
SHUT-DOWN:
The campus will be closed between Christmas & New Year's Day.
SICK LEAVE:
12 days per year cumulative to 180 days.
PART-TIME EMPLOYEES:Part-time employees working 20-39 hours per week will receive pro-rated benefits based on hours worked.Part-time employees working 19 hours, or less, per week will receive holiday pay based on the amount of hours worked in the prior quarter and participation in the Wisconsin Retirement System.
VACATION
Non-Faculty Exempt Employees
Non-Exempt Employees
Years of Service Vacation Days (per year) Years of Service Vacation Days (per year)
0-1 1.67 prorated days per month 0-1 1 prorated day per month
1-9 20 1-4 12
10-14 23 5-9 17
15+ 25 10-14 18
15-19 20
20+ 25
SICK LEAVE
12 days per year cumulative to 180 days.
TUITION REIMBURSEMENT
Refer to Employee Handbook.
Effective 07/01/18Revised 07/01/22
01
Do you possess a minimum of a Bachelor's Degree?
YesNo
02
Do you possess at least two years of professional marketing communications or ad copywriting experience (such as content, promotional content, social media, advertising, or email marketing)?
YesNo
03
Do you possess project management experience?
YesNo
04
Did you provide 2 recent marketing copywriting samples? (Application will not be considered without samples.)
YesNo
05
Do you possess experience in driving a company or organization's social media site strategy and implementation? (Desired not required)
YesNo
06
Do you possess experience writing and executing communications utilizing a CRM system (e.g. Ellucian CRM Recruit, Salesforce Marketing Cloud, Hubspot)? (Desired not required)
YesNo
07
I understand and acknowledge that Gateway does not provide relocation assistance for employment. If I am offered and accept a position with Gateway Technical College that requires me to relocate, I plan to incur those expenses myself.
I will incur expenses of relocation or i will not need to relocate.I am no longer interested in the position
08
Which of the following best applies to your employment status with Gateway Technical College? (check one)
I am not now nor have I ever been an employee of Gateway Technical College.I am currently a permanent full time employeeI am currently a permanent part time employee.I am currently a casual or student worker.I am currently an adjunct faculty employee.I am a current Limited Term employee.I was previously employed at Gateway Technical College in the past.
09
For employment consideration - Which one of the following best applies to you?
I am related either by blood or by marriage to a Board of Trustees Member.I am related either by blood or by marriage to a Current Gateway Employee.None of the above.
Required Question