Carrier
Marketing Manager - Commercial Fire Systems
Carrier, Bradenton, Florida, United States, 34205
Country:
United States of America
Location:
CABRA: Bradenton Florida 8985 Town Center Parkway, Bradenton, FL, 34202 USA
Carrier is the leading global provider of healthy, safe and sustainable building and cold chain solutions with a world-class, diverse workforce with business segments covering HVAC, refrigeration, and fire. We make modern life possible by delivering safer, smarter and more sustainable services that make a difference to people and our planet while revolutionizing industry trends. This is why we come to work every day. Join us and we can make a difference together.
About This Role
The Commercial Fire business unit develops and markets a comprehensive product portfolio to protect buildings, people and assets as part of global brands including Edwards, Kidde Commercial, Modulaser and GST.
If you thrive in a fast-paced environment and are looking for an opportunity to develop your career, then we have a great opportunity for you as Marketing Manager. This role reports to the Director, Strategy and Marketing, collaborates with regional sales leaders, and product management teams.
Key Responsibilities:
Drive category and brand leadership via downstream marketing activities including value propositions, campaigns to increase awareness, develop and execute product launches, messaging, claims, advertising, promotion, and digital marketing initiatives
Lead product launches to enable our sales teams and channel partners with the right tools and collateral such as brochures, videos, case studies etc. to succeed in the market; Develop, execute, and track commercialization plans for NPDs
Drive effective go to market strategies to introduce new products and promote incremental growth with existing customers and expand our customer base
Lead research projects, collaborate with agencies to identify customer insights, develop and execute a marketing strategy, campaigns, product launches & promotions
Support planning, project management and flawless execution of multiple trade shows and external and internal events
Collaborate with product team to develop optimal portfolio pricing, structure and guardrails.
Manage promotion calendar with the market–back inputs from commercial partners
Able to develop digital marketing programs to elevate brands and products to generate awareness and drive purchase. Activities include digital content creation, SEO, SEM, development of measurable KPI’s to determine program effectiveness
Be well versed with strategic marketing, segmentation and branding principles and execution
Optimally utilize brand marketing budgets to increase brand equity, revenues & profitability
Demonstrate a relentless focus on customers and end users across the organization
Required Qualifications:
5+ years professional experience in a technical B2B environment with strategic and downstream marketing including campaign development and execution, product launches, promotions, advertising, digital marketing, pricing, channel management
Bachelor’s degree in a business field
Preferred Qualifications:
MBA preferred
Excellent communication skills to effectively and proactively communicate across different functional teams, customers and global internal stakeholders in a matrix environment
Experience collaborating with market research agencies
Excellent teamwork skills, Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, and product management is especially important
True ownership mentality, effective organizational, problem solving, multi-tasking skills
Self-starter with the ability to work independently to deliver business results
Location Considerations:
Based in Bradenton, FL or Hybrid
Relocation assistance will be provided as part of the package.
Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Job Applicant's Privacy Notice:
Click on this link (https://www.corporate.carrier.com/legal/privacy-notice-job-applicant/) to read the Job Applicant's Privacy Notice
United States of America
Location:
CABRA: Bradenton Florida 8985 Town Center Parkway, Bradenton, FL, 34202 USA
Carrier is the leading global provider of healthy, safe and sustainable building and cold chain solutions with a world-class, diverse workforce with business segments covering HVAC, refrigeration, and fire. We make modern life possible by delivering safer, smarter and more sustainable services that make a difference to people and our planet while revolutionizing industry trends. This is why we come to work every day. Join us and we can make a difference together.
About This Role
The Commercial Fire business unit develops and markets a comprehensive product portfolio to protect buildings, people and assets as part of global brands including Edwards, Kidde Commercial, Modulaser and GST.
If you thrive in a fast-paced environment and are looking for an opportunity to develop your career, then we have a great opportunity for you as Marketing Manager. This role reports to the Director, Strategy and Marketing, collaborates with regional sales leaders, and product management teams.
Key Responsibilities:
Drive category and brand leadership via downstream marketing activities including value propositions, campaigns to increase awareness, develop and execute product launches, messaging, claims, advertising, promotion, and digital marketing initiatives
Lead product launches to enable our sales teams and channel partners with the right tools and collateral such as brochures, videos, case studies etc. to succeed in the market; Develop, execute, and track commercialization plans for NPDs
Drive effective go to market strategies to introduce new products and promote incremental growth with existing customers and expand our customer base
Lead research projects, collaborate with agencies to identify customer insights, develop and execute a marketing strategy, campaigns, product launches & promotions
Support planning, project management and flawless execution of multiple trade shows and external and internal events
Collaborate with product team to develop optimal portfolio pricing, structure and guardrails.
Manage promotion calendar with the market–back inputs from commercial partners
Able to develop digital marketing programs to elevate brands and products to generate awareness and drive purchase. Activities include digital content creation, SEO, SEM, development of measurable KPI’s to determine program effectiveness
Be well versed with strategic marketing, segmentation and branding principles and execution
Optimally utilize brand marketing budgets to increase brand equity, revenues & profitability
Demonstrate a relentless focus on customers and end users across the organization
Required Qualifications:
5+ years professional experience in a technical B2B environment with strategic and downstream marketing including campaign development and execution, product launches, promotions, advertising, digital marketing, pricing, channel management
Bachelor’s degree in a business field
Preferred Qualifications:
MBA preferred
Excellent communication skills to effectively and proactively communicate across different functional teams, customers and global internal stakeholders in a matrix environment
Experience collaborating with market research agencies
Excellent teamwork skills, Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, and product management is especially important
True ownership mentality, effective organizational, problem solving, multi-tasking skills
Self-starter with the ability to work independently to deliver business results
Location Considerations:
Based in Bradenton, FL or Hybrid
Relocation assistance will be provided as part of the package.
Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Job Applicant's Privacy Notice:
Click on this link (https://www.corporate.carrier.com/legal/privacy-notice-job-applicant/) to read the Job Applicant's Privacy Notice