TalkingPoints
Product Marketing Manager
TalkingPoints, San Francisco, California, United States, 94199
About TalkingPointsTalkingPoints is an award-winning education technology non-profit organization with the mission to unlock the potential of low-income, underserved families to support their children’s learning by partnering with their children’s schools. We are building a one-of-a-kind product in the market, a multilingual family engagement platform that connects families and teachers using human and artificial intelligence powered, two-way translated messages and personalized supports — eliminating language, time limitations, and know-how as barriers to school/family connection.Millions of teachers and families are using TalkingPoints in their classrooms, schools and districts across the United States. TalkingPoints works with key school district partners such as Seattle Public Schools, Boston Public Schools, Buffalo Public School, Wake County and NYC DOE. We have won awards from NYU, MIT, Google, Forbes and are backed by Google, Eric Schmidt, AT&T, Cisco, and Stanford University to name a few.TalkingPoints is at a critical inflection point in the organization's growth. We continue to see exponential growth in both our user base and our own internal structure. It's an important time to join our team and build on our momentum and ability to support students and families during this critical time in which education equity gaps are more concerning than ever. Learn more.Diversity: we celebrate it, we support it, and we thrive on it!The OpportunityThe Product Marketing Manager will be responsible for supporting go-to-market strategy and execution, gathering competitive and market intelligence, and creating marketing content to drive engagement and sales enablement. You will collaborate with others across the organization to create messaging that resonates with prospects and customers.Reporting to the Director of Product Marketing, the Product Marketing Manager will support the product commercialization process, working closely with cross-functional teams such as Product, Sales, Marketing, and Partner Success. You will contribute to improving our product offering based on feedback from marketing, market, partner success, and sales.Collaboration is crucial to your success in this role as you will work across different teams. You will play a key role in helping TalkingPoints effectively reach the market and build relationships with customers and prospects. As Product Marketing Manager, you will:Collaborate on the go-to-market strategy of TalkingPoints products and services.
Develop and maintain persona documentation and infuse persona understanding in all facets of go-to-market elementsWork cross-functionally to ensure successful product launchesTrack key competitors and conduct win/loss interviews to understand strengths and opportunities for differentiation, applying that knowledge to how we position and message our solutionsCollaborate with the sales team to develop sales-specific campaigns to drive engagement
Develop external content that is on-message, educational, easy to understand, and speaks clearly to our new and existing customers and end users.
Create and contribute to marketing content such as blogs, emails, and success stories to support both brand awareness and lead generation effortsDevelop and maintain sales tools and collateral consistent with our brand and messagingEquip the sales team with up-to-date content, competitive insights, and messaging to effectively communicate product value to prospectsAssist in the development of webinars, videos, and events that support go-to-market objectives
Engage with internal teams and with external audiences to help define and document our product messaging and positioning.
Liaise directly with our customers and prospects to understand their TalkingPoints experience, to develop messaging, case studies, and win/loss summariesBuild customer/prospect and market intelligence through advisory groups, client calls, emails, surveys, trade events, and product feedback to gain insights that drive product and marketing strategyCommunicate the value of new product launches, features, and updates to internal teams through written, verbal, and deck presentationsEducate TalkingPoints staff on our competitors, market trends, product positioning, and product value and features
Who You AreA great collaborator and able to work with a number of different groups, both internally and externallyYou have a passion for marketing with 4+ years experience in a product marketing role—ideally including experience in EdTech or with K-12 district administratorsOutstanding communication skills with the ability to translate complex concepts into simple and intuitive messagingAble to communicate effectively with both technical and non-technical audiencesExperience releasing products and services to new and existing marketsEffective in collaborating cross-functionally with teams such as Sales, Product and Marketing to create and execute cohesive go-to-market strategiesProven ability to perform competitive and market analysis to inform strategyExcellent time management, organization and project prioritization skillsYou are proactive and comfortable working in a fast-paced and evolving environment with limited supervision and guidanceThe base range for this role is $90,000 - $110,000. The actual base compensation may vary depending on factors such as experience, location, market conditions, education/training, and skill level, and does not include bonuses, other forms of compensation, or benefits.Overall Fit With Our Organizational Culture - We Look for Team Members Who Are:User and mission-oriented: we are devoted to our mission with empathy towards the communities we serve.All-in together: we go above and beyond the job description, working together as a team.Agile & action-oriented: we get things done, knowing that our progress is urgent to our communities.Always Learning: we are always learning, with a growth mindset, to reach our full potential.Boldly Courageous: we take risks in order to achieve big things.Resourceful: We are creative, solution-oriented, and scrappy.How to ApplyPlease submit your resume, a brief paragraph describing your interest, and a link to your LinkedIn profileTalkingPoints is an Equal Opportunity Employer. We are committed to fostering an inclusive workplace where all qualified individuals have an equal opportunity to contribute and succeed. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
Develop and maintain persona documentation and infuse persona understanding in all facets of go-to-market elementsWork cross-functionally to ensure successful product launchesTrack key competitors and conduct win/loss interviews to understand strengths and opportunities for differentiation, applying that knowledge to how we position and message our solutionsCollaborate with the sales team to develop sales-specific campaigns to drive engagement
Develop external content that is on-message, educational, easy to understand, and speaks clearly to our new and existing customers and end users.
Create and contribute to marketing content such as blogs, emails, and success stories to support both brand awareness and lead generation effortsDevelop and maintain sales tools and collateral consistent with our brand and messagingEquip the sales team with up-to-date content, competitive insights, and messaging to effectively communicate product value to prospectsAssist in the development of webinars, videos, and events that support go-to-market objectives
Engage with internal teams and with external audiences to help define and document our product messaging and positioning.
Liaise directly with our customers and prospects to understand their TalkingPoints experience, to develop messaging, case studies, and win/loss summariesBuild customer/prospect and market intelligence through advisory groups, client calls, emails, surveys, trade events, and product feedback to gain insights that drive product and marketing strategyCommunicate the value of new product launches, features, and updates to internal teams through written, verbal, and deck presentationsEducate TalkingPoints staff on our competitors, market trends, product positioning, and product value and features
Who You AreA great collaborator and able to work with a number of different groups, both internally and externallyYou have a passion for marketing with 4+ years experience in a product marketing role—ideally including experience in EdTech or with K-12 district administratorsOutstanding communication skills with the ability to translate complex concepts into simple and intuitive messagingAble to communicate effectively with both technical and non-technical audiencesExperience releasing products and services to new and existing marketsEffective in collaborating cross-functionally with teams such as Sales, Product and Marketing to create and execute cohesive go-to-market strategiesProven ability to perform competitive and market analysis to inform strategyExcellent time management, organization and project prioritization skillsYou are proactive and comfortable working in a fast-paced and evolving environment with limited supervision and guidanceThe base range for this role is $90,000 - $110,000. The actual base compensation may vary depending on factors such as experience, location, market conditions, education/training, and skill level, and does not include bonuses, other forms of compensation, or benefits.Overall Fit With Our Organizational Culture - We Look for Team Members Who Are:User and mission-oriented: we are devoted to our mission with empathy towards the communities we serve.All-in together: we go above and beyond the job description, working together as a team.Agile & action-oriented: we get things done, knowing that our progress is urgent to our communities.Always Learning: we are always learning, with a growth mindset, to reach our full potential.Boldly Courageous: we take risks in order to achieve big things.Resourceful: We are creative, solution-oriented, and scrappy.How to ApplyPlease submit your resume, a brief paragraph describing your interest, and a link to your LinkedIn profileTalkingPoints is an Equal Opportunity Employer. We are committed to fostering an inclusive workplace where all qualified individuals have an equal opportunity to contribute and succeed. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.