RoofMarketplace
Marketing Communications Manager
RoofMarketplace, Madison, Wisconsin, us, 53774
We are seeking a versatile
Marketing & Communications Manager
to join our team. This individual will be responsible for developing and implementing effective marketing and communications strategies across various channels. As a true generalist, you will play a crucial role in driving brand awareness, generating leads, and supporting overall business growth.DUTIES & RESPONSIBILITIESMarketing Collateral & CampaignsDevelop marketing materials that support business initiatives, including presentations, product brochures, advertisements, and promotional campaigns.Create, launch, track, and manage lead-generation campaigns to maximize reach and impact.Analyze campaign effectiveness and recommend budget allocations to ensure optimized spending and ROI.Marketing ChannelsOversee and optimize marketing efforts across digital and traditional channels to effectively reach target audiences.Maintain and enhance our WordPress website, applying SEO best practices to drive site performance and usability.Manage social media presence on relevant platforms, including content creation, scheduling, and engagement to build brand loyalty and increase customer interaction.Brand management and communicationDevelop, implement, and enforce brand standards and messaging across all communications to ensure a cohesive brand identity.Create public relations strategies to enhance brand visibility and reputation.Collaborate with internal teams to align marketing efforts with organizational goals and streamline communication workflows.Performance Tracking & ReportingTrack, analyze, and report on the performance of marketing campaigns and activities, using dashboards and CRM systems to maintain data quality and adhere to department procedures.Allocate resources effectively and prioritize tasks to meet strategic objectives.Remain informed of industry trends and apply innovative strategies to stay competitive.Innovation & Continuous ImprovementMonitor and evaluate marketing trends and best practices to identify growth opportunities.Develop thought leadership content, including blog posts, white papers, and industry presentations, to position the company as an authority in relevant markets.Event Planning & ManagementCollaborate with an event coordinator to develop event strategies that align with corporate objectives, and oversee event execution.Secure and manage speaking engagements (panels, conferences, webinars, podcasts) to enhance thought leadership and establish market presence.Oversee industry memberships and participate in committees and boards to foster strategic relationships.EDUCATION & TRAININGBachelor's degree in Marketing, Communications, Business, or a related field.KNOWLEDGE, EXPERIENCE, SKILLS, & ABILITIES7+ years in marketing, communications, or related roles, with proven experience in managing multi-channel marketing campaignsSelf-sufficient and confident in their abilities across various areas like campaign management, brand strategy, and reportingDemonstrated experience in content development and thought leadership initiatives (e.g., blogs, white papers, etc.).Proficiency with web content management (ideally WordPress), CRM systems and marketing automation tools.Comfortable researching, learning and implementing new marketing technologies.Strong project management skills, including the ability to manage budgets, timelines, and multiple projects simultaneously.Excellent written and verbal communication skills.Ability to analyze marketing performance metrics and report on outcomes.Capable of working independently and managing a wide variety of marketing tasks with minimal oversight.Preferred experience in restoration, Insurtech, construction, or roofing
Marketing & Communications Manager
to join our team. This individual will be responsible for developing and implementing effective marketing and communications strategies across various channels. As a true generalist, you will play a crucial role in driving brand awareness, generating leads, and supporting overall business growth.DUTIES & RESPONSIBILITIESMarketing Collateral & CampaignsDevelop marketing materials that support business initiatives, including presentations, product brochures, advertisements, and promotional campaigns.Create, launch, track, and manage lead-generation campaigns to maximize reach and impact.Analyze campaign effectiveness and recommend budget allocations to ensure optimized spending and ROI.Marketing ChannelsOversee and optimize marketing efforts across digital and traditional channels to effectively reach target audiences.Maintain and enhance our WordPress website, applying SEO best practices to drive site performance and usability.Manage social media presence on relevant platforms, including content creation, scheduling, and engagement to build brand loyalty and increase customer interaction.Brand management and communicationDevelop, implement, and enforce brand standards and messaging across all communications to ensure a cohesive brand identity.Create public relations strategies to enhance brand visibility and reputation.Collaborate with internal teams to align marketing efforts with organizational goals and streamline communication workflows.Performance Tracking & ReportingTrack, analyze, and report on the performance of marketing campaigns and activities, using dashboards and CRM systems to maintain data quality and adhere to department procedures.Allocate resources effectively and prioritize tasks to meet strategic objectives.Remain informed of industry trends and apply innovative strategies to stay competitive.Innovation & Continuous ImprovementMonitor and evaluate marketing trends and best practices to identify growth opportunities.Develop thought leadership content, including blog posts, white papers, and industry presentations, to position the company as an authority in relevant markets.Event Planning & ManagementCollaborate with an event coordinator to develop event strategies that align with corporate objectives, and oversee event execution.Secure and manage speaking engagements (panels, conferences, webinars, podcasts) to enhance thought leadership and establish market presence.Oversee industry memberships and participate in committees and boards to foster strategic relationships.EDUCATION & TRAININGBachelor's degree in Marketing, Communications, Business, or a related field.KNOWLEDGE, EXPERIENCE, SKILLS, & ABILITIES7+ years in marketing, communications, or related roles, with proven experience in managing multi-channel marketing campaignsSelf-sufficient and confident in their abilities across various areas like campaign management, brand strategy, and reportingDemonstrated experience in content development and thought leadership initiatives (e.g., blogs, white papers, etc.).Proficiency with web content management (ideally WordPress), CRM systems and marketing automation tools.Comfortable researching, learning and implementing new marketing technologies.Strong project management skills, including the ability to manage budgets, timelines, and multiple projects simultaneously.Excellent written and verbal communication skills.Ability to analyze marketing performance metrics and report on outcomes.Capable of working independently and managing a wide variety of marketing tasks with minimal oversight.Preferred experience in restoration, Insurtech, construction, or roofing