Director, Digital Content Job at National Audubon Society in New York

Overview:

The National Audubon Society is a nonprofit conservation organization that protects birds and the places they need today and tomorrow. We work throughout the Americas towards a future where birds thrive because Audubon is a powerful, diverse, and ever-growing force for conservation. Audubon has more than 700 staff working across the hemisphere and more than 1.5 million active supporters.

North America has lost three billion birds since 1970, and more than 500 bird species are at risk of extinction across Latin America and the Caribbean. Birds act as early warning systems about the health of our environment, and they tell us that birds and our planet are in crisis. Together as one Audubon, we are working to alter the course of climate change and habitat loss, leading to healthier bird populations and reversing current trends in biodiversity loss. We do this by implementing on-the-ground conservation, partnering with local communities, influencing public and corporate policy, and building community.

Audubon is committed to a culture of workplace excellence, where our talented and diverse staff are deeply engaged with a strong sense of belonging. The birds Audubon pledges to protect differ in color, size, behavior, geographical preference, and countless other ways. By honoring and celebrating the equally remarkable diversity of the human species, Audubon brings new creativity, effectiveness, and leadership to our work throughout the hemisphere.

Position Summary:

As the Director, Digital Content you will play a pivotal role in shaping and managing the digital content landscape for the National Audubon Society. You will be responsible for developing and executing content strategies across various digital platforms, with a primary focus on our organizations website and other owned digital products. This role requires a creative, strategic thinker with a deep understanding of content strategy, brand alignment, and audience engagement. You will collaborate closely with cross-functional teams to ensure our digital content effectively communicates our brand message, engages our target audience, and delivers on our member and advocacy goals for the organization.

Preference for this position to be based out of our NYC or DC HQ.

Compensation:

Salary range based on geo-differentials:

• $125,000-$135,000/year = Alaska, CA (not San Francisco), Connecticut, D.C., Chicago, Oyster Bay, NY
• $150,000-$160,000/year = NYC (not Oyster Bay), San Francisco, Seattle

Essential Functions:

• Content Strategy Development: Develop and execute a comprehensive digital content strategy that aligns with the organization's goals, brand identity, and target audience, including member and advocacy engagement, serving our audience's passion for birds and the protection of their habitats.
• Website/ Digital Product Management: Oversee the content creation, curation, and maintenance of the organizations main website audubon.org and other digital products/ applications (e.g., Bird Migration Explorer, Audubon app). Collaborate with the Digital Products team to ensure it is user-friendly and work with the Content and Communications teams to ensure that it remains up-to-date and aligned with the overall content strategy.
• Audience Segmentation: Working with Data Team, Digital Products Team, and Member and Advocacy Engagement Team, analyze and segment the target audience to tailor content to their preferences and needs, ensuring maximum engagement and relevance.
• Content Creation: Collaborate with content creators, including writers, designers, and multimedia producers, to generate high-quality content, including articles, videos, infographics, and more. Serve as the bridge for content across platforms, working with Digital Editorial Director to find successful executions for print content on the web and to adapt successful web features for the magazine.
• SEO and Analytics: Monitor website performance through SEO analysis and analytics tools to optimize content for search engines and user experience in collaboration with the Digital Products team.
• Content Distribution: Develop and implement strategies for content distribution across various digital platforms, including social media, email marketing, and other external communication channels. Collaborate with technology, marketing and direct response team to help set and meet engagement goals for content.
• Brand Consistency: Ensure all digital content adheres to the company's brand guidelines and maintains a consistent tone and voice.
• Content Calendar: Create and manage a content calendar to plan and schedule content releases, campaigns, and promotions for digital properties collaborating with our social media team
• Technology Partnership: Act as primary partner with Digital Product and Data Teams as it applies to website management, audience segmentations, SEO and Analytics, and establishing and achieving cross-organizational engagement goals.
• Budget Management: Manage the digital content budget, allocating resources effectively to achieve content goals and objectives.

Qualifications and Experience:

• Bachelor's degree in marketing and communications or related field.
• 10+ years experience digital content strategy. An equivalent combination of education and experience will also be considered.
• Ability to manage deadlines and budgets collaborating across freelance contributors and internal content developers spread through organization.
• Comfortable working within a CMS to manage content, and have similar comfort with basic markup for the web and the tools of digital publishing.
• Experience using Google Analytics, Chartbeat, Heap, and social analytics tools to evaluate success of each piece and continually refine strategy.
• The candidate does not need existing expertise in birds per se, but should be generally confident and curious in the subject matters of environment/science.

EEO Statement:

The National Audubon Society is a federal contractor and an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. We are committed to a policy of nondiscrimination, inclusion and equal opportunity and actively seek a diverse pool of candidates in this search.

Accessibility Statement:

The National Audubon Society endeavors to keep our careers site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Accommodations@audubon.org. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.