Stratascale Content Marketing Manager Job at Stratascale in Charlotte

Job Summary:

The Stratascale Content Marketing Manager is a creative marketing professional who will oversee the development and distribution of content that engages and delights key stakeholders. They will take ownership over day-to-day content production for brand and demand generation activities including copywriting and editing. The ideal candidate has experience working with B2B technology organizations and is well-versed in inbound marketing strategies. They are a storyteller at heart and are energized by the idea of growing the Stratascales brand.

About Us:

As a digital and cybersecurity services company, Stratascale exists to help the Fortune 1000 transform the way they use technology to advance the business, generate revenue, and respond quickly to market demands. We call it Digital Agility.

To learn more about how were shaping the future of digital business and a more secure world, visit stratascale.com.

Responsibilities:

Includes, but not limited to:

• Leads the development of Stratascales content marketing strategy in partnership with the Sr. Director of Marketing
• Collaborates with subject matter experts and marketing team members to product high quality content aligned to the Stratascale buyers journey
• Oversees all content planning initiatives and manages day to day content production:
  • Social media copywriting
  • Website content management
  • Email messaging development
  • Sales and marketing collateral creation including eBooks, white paper, one pagers, win wires, and case studies
  • Partners with creative team to develop briefs for video, graphics, and other design assets
• Acts as quality control for Stratascale content:
  • Edit, proofreads, and improves company content using AP Style as a guide
  • Ensures consistency in brand voice and writing style
  • Conducts routine content audits and oversees organizational standards for content management and maintenance
  • Identifies opportunities to enhance content through the addition of graphics, video elements, etc.
• Continuously measures and improves content performance
• Optimizes digital content based on SEO best practices and Google Analytics data
• Reports on the impact of content initiatives including influence on audience growth, client acquisition, and conversions
• Stays up to date on latest industry trends and client challenges to build compelling content across multiple mediums and distribution channels
• Provides support to communications team on press releases, internal newsletters, media placements, etc.
• Assist with the development and implementation of marketing strategies for Stratascale and other duties as assigned by the Sr. Director of Marketing and executive leadership

Qualifications:

• Bachelors degree in communications, journalism, marketing, or related field
• 5-7 years of experience in content-focused marketing roles (e.g., marketing specialist, content coordinator, copywriter)
• Excellent communication and writing skills with demonstrated knowledge of AP Style
• Experience in the IT industry and / or B2B professional services
• Editorial mindset with an ability to predict audience preferences
• Hands on experience with SEO and an understanding of web publishing requirements
• Expertise in social media platforms
• Strong project management skills

Required Skills:

• Exceptional oral and written communication skills with the ability to communicate complex subject matter
• Meticulous attention to detail
• Creativity and the ability to develop original content
• Ability to define content strategies and align them to overarching business goals
• High degree of proficiency in Microsoft 365 and the Adobe Creative Cloud Suite
• Hands on experience with WordPress or a similar Content Management System
• Proficiency with Google Analytics and social media reporting toolsets
• Ability to learn fast, absorb knowledge, and apply newly learned information
• Demonstrated experience generating content and collaborating on graphic design
• Ability to create compelling and exciting messages that help Stratascale differentiate from our competitors
• Ability to contribute to the design of effective, high-quality visuals
• Ability to work effectively within all levels of an organization, both internally and externally
• Ability to take ownership of assigned workload/projects and follow through to completion
• Passion for marketing, communications, and process efficiency

Preferred Skills:

• Experience leveraging a marketing automation tool (e.g. HubSpot, Marketo, MailChimp) to build and manage email communications
• Content marketing certification from source like HubSpot, Adobe, Marketo, etc.
• Understanding of how to leverage Generative AI tools as a force multiplier for content creation

Unique Requirements:

• Writing samples will be required during the interview process

Additional Information:

• The estimated annual pay range for this position is $60,000 - $100,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.
• Equal Employment Opportunity M/F/Disability/Protected Veteran Status

Compensation Structure:
Base Plus Bonus

Approved Min (Total Target Comp):
USD $60,000.00/Yr.

Approved Max (Total Target Comp):
USD $100,000.00/Yr.