Billion Dollar Boy
Creative Job at Billion Dollar Boy in New York
Billion Dollar Boy, New York, NY, United States
Job Overview
We're on the hunt for an inspiring creative problem solver who is experienced in (and obsessed with) helping brands connect to consumers through influencers and creators.
We need someone who's self-motivated & proactive. Someone who provides original solutions relentlessly, to problems they've been given, and to problems they've proactively uncovered too.
This person will deeply understand what consumers see as great content, which creators are currently making it, what it takes to develop it, and how brands can play a part in it.
You'll understand how to develop ideas that are designed to get the best out of creators - giving enough direction to inspire, but leaving enough space for them to add their authentic creative spark too.
We're looking for someone who is unsettled, in that they are in constant pursuit of better. They believe what has been done before is not 'Best Practice' but 'Best so far'.
We want to see an obsession with creators, social media and the value they can offer to brands, but we'd also love to see an understanding of what 'good' looks like in other brand marketing channels too.
In this role...
Creative Thinking and Making
You'll be expected to develop original ideas that help brands connect with consumers through influencers and creators.
You'll work across a variety of brands, talking to a variety of audiences, in a variety of markets.
You'll develop creative ideas for content, gifting, events, and more traditional forms of marketing and advertising too.
You'll be confident working through every stage of the creative process with autonomy (questioning a brief, clarifying creative outputs, identifying creative opportunities, developing ideas with a brief, articulating your ideas in a compelling way, presenting to day-to-day clients, receiving feedback, and giving feedback on influencer content).
You'll structure and design your own presentations (usually in Google Slides) composed of a compelling narrative, great content examples/ references, and impactful slide design.
You'll understand multiple ways to generate ideas and have a clear understanding of your unique creative style, and how you stimulate your own creativity.
Client Relations
You'll be expected to present your ideas in a compelling manner to a variety of clients.
Your role will not involve regular client communications outside of presenting and discussing project work.
Collaboration
You will be expected to confidently work in partnership with other creative & design team members and share learnings and knowledge with the entire agency.
You'll be experienced in working with Strategists, Client leads, Producers and Finance Managers in a general day-to-day capacity.
Industry Knowledge
You'll be expected to understand the broad landscape of marketing, influencer marketing and the role of creative agencies within that landscape.
You should also have a great knowledge of social/digital media channels; including those less adopted by the masses (eg. Discord).
You'll also be expected to know a wide selection of creators/ influencers and the content they create, and continue building this knowledge throughout your role at BDB.
About Billion Dollar Boy
Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.
Since its inception, BDB has partnered with some of the world's leading brands - including Heineken, King, Nintendo, PepsiCo and L'Oral - connecting them with more than 10,000 vetted content creators.
BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.
Our Culture
Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.
Our Values
We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.
Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:
Equal Opportunities
We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.
Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.
When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:
Department Creative Role Creative Locations New York Remote status Hybrid Remote
We're on the hunt for an inspiring creative problem solver who is experienced in (and obsessed with) helping brands connect to consumers through influencers and creators.
We need someone who's self-motivated & proactive. Someone who provides original solutions relentlessly, to problems they've been given, and to problems they've proactively uncovered too.
This person will deeply understand what consumers see as great content, which creators are currently making it, what it takes to develop it, and how brands can play a part in it.
You'll understand how to develop ideas that are designed to get the best out of creators - giving enough direction to inspire, but leaving enough space for them to add their authentic creative spark too.
We're looking for someone who is unsettled, in that they are in constant pursuit of better. They believe what has been done before is not 'Best Practice' but 'Best so far'.
We want to see an obsession with creators, social media and the value they can offer to brands, but we'd also love to see an understanding of what 'good' looks like in other brand marketing channels too.
In this role...
Creative Thinking and Making
You'll be expected to develop original ideas that help brands connect with consumers through influencers and creators.
You'll work across a variety of brands, talking to a variety of audiences, in a variety of markets.
You'll develop creative ideas for content, gifting, events, and more traditional forms of marketing and advertising too.
You'll be confident working through every stage of the creative process with autonomy (questioning a brief, clarifying creative outputs, identifying creative opportunities, developing ideas with a brief, articulating your ideas in a compelling way, presenting to day-to-day clients, receiving feedback, and giving feedback on influencer content).
You'll structure and design your own presentations (usually in Google Slides) composed of a compelling narrative, great content examples/ references, and impactful slide design.
You'll understand multiple ways to generate ideas and have a clear understanding of your unique creative style, and how you stimulate your own creativity.
Client Relations
You'll be expected to present your ideas in a compelling manner to a variety of clients.
Your role will not involve regular client communications outside of presenting and discussing project work.
Collaboration
You will be expected to confidently work in partnership with other creative & design team members and share learnings and knowledge with the entire agency.
You'll be experienced in working with Strategists, Client leads, Producers and Finance Managers in a general day-to-day capacity.
Industry Knowledge
You'll be expected to understand the broad landscape of marketing, influencer marketing and the role of creative agencies within that landscape.
You should also have a great knowledge of social/digital media channels; including those less adopted by the masses (eg. Discord).
You'll also be expected to know a wide selection of creators/ influencers and the content they create, and continue building this knowledge throughout your role at BDB.
About Billion Dollar Boy
Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.
Since its inception, BDB has partnered with some of the world's leading brands - including Heineken, King, Nintendo, PepsiCo and L'Oral - connecting them with more than 10,000 vetted content creators.
BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.
Our Culture
Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.
Our Values
We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.
Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:
- Work with brands, but on behalf of people - Brands are clients, but agencies must prioritise people's interests, educating brands on consumer importance and acting on behalf of the people.
- Seek out less heard voices, act upon what they tell you - Diverse opinions and perspectives improve work and the world. Agencies must actively listen to and act on a broad range of voices.
- Be fair to everyone, then you'll have nothing to hide - Agencies should ensure objective and transparent reward structures to promote equality.
- Treat your clients like friends and employees like best friends - Clients provide opportunities, but employees turn them into work. Agencies must prioritise employees' wellbeing.
- Solve problems with a curious mind - Creativity involves original ideas. Agencies should explore unproven solutions and take risks for better outcomes, even if things aren't broken.
- Empower employees with a framework for freedom - Provide supportive structures without restrictions, allowing employees to make decisions and control their career progression within clear business parameters.
Equal Opportunities
We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.
Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.
When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:
- Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
- Not discriminate unlawfully against any person;
- Select the best person for the job in terms of qualifications and abilities.
- This sets out our approach to equal opportunities and the avoidance of discrimination at work.
- A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process
Department Creative Role Creative Locations New York Remote status Hybrid Remote