Director, Community Management Job at SEGA OF AMERICA INC in Burbank

Job Details

Job Location
Burbank Office - Burbank, CA

Position Type
Full Time

Salary Range
$155,000.00 - $180,000.00 Salary

Description

Hybrid Work Model

SEGA. . . What do you think of when you hear that word? Do you think of the console with the iconic, harmonized voice fire ups or do you think of the countless gaming hits from Sonic the Hedgehog, Golden Axe, or the Persona series? . . .

When we think of SEGA, we think of its evolution as a pioneer in the video game market to one of the most prominent video game developers and publishers ever! Globally, SEGA has over 5,000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of, if not the richest, portfolio of original IPs something we are very proud of and excited about as the market continues to change.

New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this, and we are enthusiastic about the future!

There's never been a more exciting time in the company's history to join SEGA!

Job Summary:

SEGA of America is looking for someone who is passionate about entertainment brands and all forms of transmedia including films, animation and games to lead a team of social media, influencer and community managers. Use your experience and insights to build best practices within the organization and, above all, engage and grow our new and existing fan communities with meaningful consumer and player experiences. Collaborate with brand teams, licensing, animation, lore and product marketing around the world to build fandom around Sonic and SEGA/ATLUS and our diverse portfolio of games. Serve as a leader within the organization to ensure the voice of the consumer and player is heard. Unlock the power of content creators across a blend of different gaming genres. Identify the latest trends and integrate them into strategic planning and execution.

Duties and Responsibilities:

• Lead and develop a global team of community and social media experts across a diverse portfolio of entertainment, consumer products and gaming IPs.
• Oversee development, production and execution for creative and entertaining campaigns to continue to grow SEGA's social channels
• Oversee growth and management of Sonic social media channel channels in EMEA including France, Germany, Spain and Italy
• Ensure the voice of the consumer and player is heard by new and existing fans across target demographics and that players are hearing from our developers.
• Collaborate with business units across NA, Europe and Japan to define and implement the overarching community strategy for the Sonic and SEGA brand & global Sega Social Channels.
• Lead strategies across social channels and influencers to promote key business initiatives including licensing, games, movies, animation, partnerships.
• Identify and manage agency partners to produce great content and maximize engagement.
• Develop an overarching content creator strategy to ensure we are partnering with the right creators in the right ways.
• Provide expertise and strategic guidance across all relevant social media platforms. Communicate the latest trends across the organization and ensure their integration into plans.
• Identify key KPIs, benchmarks and metrics to be used across the organization. Oversee regular reporting on growth, player engagement and ROI of key activations and present to internal teams and Executives.
• Partner with brand, communications, and development leads to ensure that community initiatives are true to our games and fans and are serving our players and consumers.
• Raise the visibility of community, social and content creator activations with Transmedia West pillar, studio and executive leadership.
• Work with media teams to develop organic versus paid media strategy for social

Qualifications

Qualifications and Skills:

• 7-10+ years of community management / social media experience with demonstrated success in managing a team responsible for online engagement programs.
• Experience leading teams & managing a global community for consumer, gaming &/or entertainment brands preferably in the entertainment, consumer products or gaming industry.
• Passion for video games, consumer products and entertainment serving fans within pop or gaming culture.
• Deep understanding of social media platforms and ability to implement best practices and trends.
• Experience working with content creators in authentic and innovative ways.
• Experience and ability to work across a diverse portfolio of products, games and businesses and operate effectively within a fast-paced environment.
• Highly collaborative team player who communicates effectively with a diverse group of colleagues and stakeholders.
• Proficiency with social/influencer/community analytics and the ability to turn insight into action.
• Experience managing global teams of community and social media managers
• Open to flexible hours while working with overseas teams.

• Bachelor's degree or equivalent experience.
• Experience working with a Japanese games' publisher is a plus