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FirstPRO

Sales/Marketing Data Analyst

FirstPRO, Boston, Massachusetts, us, 02298


FirstPro is now accepting resumes for a Sales/Marketing Data Analyst position. This role will focus on generating in-depth analyses and reporting on the company's marketing and sales data by developing, manipulating, maintaining and presenting data, dashboards, reports and analyses. This is a part-time, contract position that can be worked 100% remotely from home.This position will require you to have full availability during the week, this position cannot be worked after-hours. This position will also require you to have a portfolio available of your visualization work.ResponsibilitiesGenerate in-depth analyses and reporting based on multiple data sources to measure the effectiveness of marketing, sales, and other efforts in a multi-divisional global environment. This may include developing, manipulating, maintaining, and presenting data, dashboards, reports, and analyses to support the following:Marketing campaign conversions, efficiencies, and closed-loop attributions (downstream).Deep-dive business analysis - modeling insights related to verticals, markets, applications, products, sales and partner activities, accounts, competitors, and more.Helping facilitate reliable website, page/content, traffic, and customer journey insights.Spend, forecasting, pipeline activities, and performance to plan.Sales inventory, pricing, and backlog reporting.Project management and execution efforts internally and in collaboration with outside teams, vendors, and agencies.Curation and maintenance of custom metrics, variables, events, scripts, and other data flow/architecture elements.Support technical situations within A/B testing and marketing automations.Follow-up for questions and requests from teams and key stakeholders.Support data updates across multiple platforms: Power BI, Google Analytics/Tag Manager, Google Cloud Platform/BigQuery, Marketo, Microsoft Dynamics 365, Fivetran, Episerver CMS, Agility - Product Inventory Management, SAP, Azure/SSO, Oracle, and others.RequirementsMinimum 1+ years of experience in data, analytics and reporting functions working in enterprise-scale environments (both B2B and B2C preferred).Minimum 1+ years of experience specifically working with marketing and sales data and analytics or equivalent certifications and training.Hands-on experience with intermediate SQL querying, relational databases, data models, connecting to servers/database engines, or ETL workflows.Strong proficiency with Power BI (or related BI tool) and digital analytics (Google Analytics, cost per click analytics, social ad and organic analytics, email automation analytics, etc.).Proficiency with general sales data and any CRM platform (Microsoft Dynamics a big plus!).