A Place for Mom
Vice President Brand Product Marketing
A Place for Mom, New York, New York, us, 10261
Job Description
The VP, Brand & Product Marketing position at A Place for Mom is responsible for driving both brand impact and demand gen through customer-focused strategies.
In this role, you will define and prioritize our consumer and business audiences, build our understanding of our target customers and market, articulate how we need to evolve our brand strategy, marketing messaging and customer experience to better meet family, caregiver, and Senior Living community/Home Care agency needs, and collaborate with other teams in and outside of Marketing to put those findings into action and advance our business goals.
Key Responsibilities
Define and manage consumer segmentation strategy in collaboration with other teams
Collaborate with other teams to regularly test messaging performance against KPIs across key applications (e.g. landing pages, email/SMS nurture campaigns, paid social, etc.)
Own relationship with creative agency to guide creative development to be deployed across all channels
Provide actionable insights about consumers and business partners
Set overall brand strategy, vision and positioning across marketing channels.
Build brand awareness, understanding and affinity across all customers groups (Consumer, Business Partners and Employees)
Implement overall brand guidelines
Manage and execute APFM’s PR and corporate communications strategy
Manage customer insights and brand management functions
Measure and report annual customer NPS and satisfaction scores across channels, as well as brand tracking studies
Build and share consumer insights to further elevate APFM as “the expert” within the category
Qualifications:Qualifications
Bachelor's degree in marketing, business or similar discipline; MBA preferred
10+ years' experience in brand strategy & management and product marketing/marketing strategy
Experience collaborating closely with Product, Tech and Sales to translate customer insights into changes in market-facing messaging and experiences – across both consumer and B2B audiences
Experience setting creative direction and managing creative across marketing channels
Previous success executing complex marketing programs.
Providing thought leadership within an organization.
Self-motivated with the ability to think strategically and work independently
Strong and collaborative communicator
Additional Information
Additional Information:
The position is a salaried, exempt position.
Compensation
Base Salary: $225,000 - $250,000
Management Bonus: 40% of annual earnings
Benefits:
401(k) plus match
Dental insurance
Health insurance
Vision Insurance
Paid Time Off
A Place for Mom
uses E-Verify
to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit
www.dhs.gov/E-Verify
.
#LI-1JS
#remote
The VP, Brand & Product Marketing position at A Place for Mom is responsible for driving both brand impact and demand gen through customer-focused strategies.
In this role, you will define and prioritize our consumer and business audiences, build our understanding of our target customers and market, articulate how we need to evolve our brand strategy, marketing messaging and customer experience to better meet family, caregiver, and Senior Living community/Home Care agency needs, and collaborate with other teams in and outside of Marketing to put those findings into action and advance our business goals.
Key Responsibilities
Define and manage consumer segmentation strategy in collaboration with other teams
Collaborate with other teams to regularly test messaging performance against KPIs across key applications (e.g. landing pages, email/SMS nurture campaigns, paid social, etc.)
Own relationship with creative agency to guide creative development to be deployed across all channels
Provide actionable insights about consumers and business partners
Set overall brand strategy, vision and positioning across marketing channels.
Build brand awareness, understanding and affinity across all customers groups (Consumer, Business Partners and Employees)
Implement overall brand guidelines
Manage and execute APFM’s PR and corporate communications strategy
Manage customer insights and brand management functions
Measure and report annual customer NPS and satisfaction scores across channels, as well as brand tracking studies
Build and share consumer insights to further elevate APFM as “the expert” within the category
Qualifications:Qualifications
Bachelor's degree in marketing, business or similar discipline; MBA preferred
10+ years' experience in brand strategy & management and product marketing/marketing strategy
Experience collaborating closely with Product, Tech and Sales to translate customer insights into changes in market-facing messaging and experiences – across both consumer and B2B audiences
Experience setting creative direction and managing creative across marketing channels
Previous success executing complex marketing programs.
Providing thought leadership within an organization.
Self-motivated with the ability to think strategically and work independently
Strong and collaborative communicator
Additional Information
Additional Information:
The position is a salaried, exempt position.
Compensation
Base Salary: $225,000 - $250,000
Management Bonus: 40% of annual earnings
Benefits:
401(k) plus match
Dental insurance
Health insurance
Vision Insurance
Paid Time Off
A Place for Mom
uses E-Verify
to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit
www.dhs.gov/E-Verify
.
#LI-1JS
#remote