Chatbooks
Senior Data Analyst, Marketing
Chatbooks, Lehi, Utah, United States, 84043
About Chatbooks
At Chatbooks, we think photos deserve to be seen, not trapped on your phone, so we created our user-friendly photo book app! Users make the memories, and we make the photo books. By focusing on four core values-beyond easy, super affordable, great quality, and amazing service-we continue to keep Chatbookers everywhere excited about printing their everyday magic.
Learn more about our impact here.
About The Team
We have a high-performing ALL-STAR culture and team headquartered in Lehi, UT. We offer a competitive compensation package that includes salary, bonus, 401K, health benefits, MTO (mandatory time off), and lots of flexibility.
The "Big Why" driving the company's mission is to "connect and strengthen families." Chatbooks co-founders Nate and Vanessa Quigley have deliberately created a company culture that supports employees' lives. Their goal is that everyone on the team can put this mission into practice in their own lives, whether that's being flexible enough to go to a child's dance recital and hit up the gym during lunch or having time off to recharge and travel the world.
Some of the recognitions we've received include the 2022 Top Workplaces USA, 2022 Fortune Best Medium Workplaces, 2022 Best Workplaces for Millennials Award, and 2022 Best Workplaces in Technology.
Chatbooks strives to be an employer-of-choice for women and parents by offering flexible working options, welcoming kids in the office, and strongly supporting women in leadership roles. Women currently make up 56% of the company's leadership positions.
At Chatbooks, we have put incredible focus into building a team of high-performing "All-Stars." All-Stars have six characteristics: Grown-Up (you manage yourself and your time & handle disagreements without drama), Ship (you get things out the door efficiently and manage shifting priorities), Amazing (your work is simply AMAZING!), Optimistic (you share solutions instead of problems), and Kind (you're consistently kind to teammates and partners), Hungry (you feel the urgency to make progress and execute relentlessly). If this sounds like you, we'd love to talk!
We are very interested in every qualified candidate eligible to work in the United States. However, we are not able to sponsor visas.
We are open for employment in the following states: Alaska, Arizona, California, Connecticut, Florida, Idaho, Illinois, Minnesota, Missouri, North Carolina, New Jersey, Nevada, New York, Oklahoma, Pennsylvania, Tennessee, Texas, Utah, Virginia, and Washington.
The Analytics Team
The Analytics Team supports all groups across the business, including Product, Marketing, Finance, Operations, and Customer Support, resulting in a wide variety of work and deliverables. For example, our recent work has included calculating the lifetime value of users to inform A/B tests and advertising ROI, identifying users most likely to cross-sell into new products, creating a customer quality score used for prioritizing customer support tickets, building a model for monitoring and improving costs, and working with our developers to improve app performance. Our data environment consists of a Snowflake reporting warehouse, several ETL tools, dbt for modeling, and Tableau for analysis and dashboarding.
In this particular role, you'll use your unique blend of skills - including outstanding strategic thinking, superb technical ability, and a passion for problem-solving - to partner with the Acquisition team. You'll also act as a mentor and go-to resource for more junior members of the team.
What you'll do
Be the analytic partner for the Acquisition team to drive effective strategy and data-informed decision-makingBe the go-to expert in all things marketing analytics while acting as a resource and mentor to other analysts on the teamProactively identify ways we can optimize and improve our acquisition effortsOngoing budget optimization support, including media mix modeling and incrementalityBuild and maintain various attribution models, including multi-touch, weighted, etcFinancial modeling around CAC/LTV at the platform and campaign level (dynamic bid modeling)Work yourself out of a job by building automated daily/weekly/monthly reporting and ensuring operational clarity within AcquisitionWork within and help improve our existing data infrastructure (which is built around Snowflake, dbt, Tableau, Fivetran)What you'll bring
4+ years of B2C marketing analytics experience, including web and app analytics and core marketing financial modelsA track record of improving results and increasing the pace of learning when it comes to marketing and acquisition effortsDeep familiarity with ad platform data and analytics and the ability to extract, manipulate, and draw actionable insights from data generallyStrong SQL proficiency and ability to work with data (eg you have no problem regularly leveraging CTEs, self-joins, window functions, etc)A solid understanding of statistics and A/B testingOpen to giving and receiving feedback and focused on constantly improvingCollaboration with external partners and internal teammates is your preferred work styleHybrid in office/WFH role - Tuesday, Thursday in Office / Monday, Wednesday, Friday Work From HomeNice To Have
Experience with modern data warehousing and data visualization tools (Snowflake and Tableau, in particular)Experience with additional aspects of marketing (lifecycle, brand, community building, etc)Experience building data models in dbt and an understanding of best practices for data modelingPrevious experience with machine learning and predictive analyticsExcellent project management skills (communication, organization, getting buy-in, execution, etc)Why you'll love working at Chatbooks
100% coverage for medical for you and your family100% coverage for employee dental, and vision, group life, and long-term disability insurance -yes, you read that right, we cover it allUnlimited, free therapy sessions from the comfort of your home4-12 weeks of paid Parental LeavePaid HolidaysA good work/life balance is encouraged! We've implemented Mandatory Time Off with a recommendation to take one week off every seasonA company-wide winter break to relax with your family after a busy holiday season401k plan with employer match of up to 4%We are a remote-first company headquartered in Lehi, UtahIn-person collaboration with local and remote teammates 2-3 times a year and our annual Chatfest celebration
We are committed to providing an inclusive work environment-one where we welcome, celebrate, and honor varying backgrounds, beliefs, and perspectives-because it makes our business better.
We fully embrace diversity, equality, and inclusion as guiding principles as we build our company and grow our team. We are passionate about creating an amazing workplace where you can be yourself and bring your best self to work.
Our commitment includes equal employment opportunities regardless of race, color, religion, ancestry, national origin, sexual orientation, age, gender, gender identity, disability, parental or pregnancy status, marital status, or veteran status.
At Chatbooks, we think photos deserve to be seen, not trapped on your phone, so we created our user-friendly photo book app! Users make the memories, and we make the photo books. By focusing on four core values-beyond easy, super affordable, great quality, and amazing service-we continue to keep Chatbookers everywhere excited about printing their everyday magic.
Learn more about our impact here.
About The Team
We have a high-performing ALL-STAR culture and team headquartered in Lehi, UT. We offer a competitive compensation package that includes salary, bonus, 401K, health benefits, MTO (mandatory time off), and lots of flexibility.
The "Big Why" driving the company's mission is to "connect and strengthen families." Chatbooks co-founders Nate and Vanessa Quigley have deliberately created a company culture that supports employees' lives. Their goal is that everyone on the team can put this mission into practice in their own lives, whether that's being flexible enough to go to a child's dance recital and hit up the gym during lunch or having time off to recharge and travel the world.
Some of the recognitions we've received include the 2022 Top Workplaces USA, 2022 Fortune Best Medium Workplaces, 2022 Best Workplaces for Millennials Award, and 2022 Best Workplaces in Technology.
Chatbooks strives to be an employer-of-choice for women and parents by offering flexible working options, welcoming kids in the office, and strongly supporting women in leadership roles. Women currently make up 56% of the company's leadership positions.
At Chatbooks, we have put incredible focus into building a team of high-performing "All-Stars." All-Stars have six characteristics: Grown-Up (you manage yourself and your time & handle disagreements without drama), Ship (you get things out the door efficiently and manage shifting priorities), Amazing (your work is simply AMAZING!), Optimistic (you share solutions instead of problems), and Kind (you're consistently kind to teammates and partners), Hungry (you feel the urgency to make progress and execute relentlessly). If this sounds like you, we'd love to talk!
We are very interested in every qualified candidate eligible to work in the United States. However, we are not able to sponsor visas.
We are open for employment in the following states: Alaska, Arizona, California, Connecticut, Florida, Idaho, Illinois, Minnesota, Missouri, North Carolina, New Jersey, Nevada, New York, Oklahoma, Pennsylvania, Tennessee, Texas, Utah, Virginia, and Washington.
The Analytics Team
The Analytics Team supports all groups across the business, including Product, Marketing, Finance, Operations, and Customer Support, resulting in a wide variety of work and deliverables. For example, our recent work has included calculating the lifetime value of users to inform A/B tests and advertising ROI, identifying users most likely to cross-sell into new products, creating a customer quality score used for prioritizing customer support tickets, building a model for monitoring and improving costs, and working with our developers to improve app performance. Our data environment consists of a Snowflake reporting warehouse, several ETL tools, dbt for modeling, and Tableau for analysis and dashboarding.
In this particular role, you'll use your unique blend of skills - including outstanding strategic thinking, superb technical ability, and a passion for problem-solving - to partner with the Acquisition team. You'll also act as a mentor and go-to resource for more junior members of the team.
What you'll do
Be the analytic partner for the Acquisition team to drive effective strategy and data-informed decision-makingBe the go-to expert in all things marketing analytics while acting as a resource and mentor to other analysts on the teamProactively identify ways we can optimize and improve our acquisition effortsOngoing budget optimization support, including media mix modeling and incrementalityBuild and maintain various attribution models, including multi-touch, weighted, etcFinancial modeling around CAC/LTV at the platform and campaign level (dynamic bid modeling)Work yourself out of a job by building automated daily/weekly/monthly reporting and ensuring operational clarity within AcquisitionWork within and help improve our existing data infrastructure (which is built around Snowflake, dbt, Tableau, Fivetran)What you'll bring
4+ years of B2C marketing analytics experience, including web and app analytics and core marketing financial modelsA track record of improving results and increasing the pace of learning when it comes to marketing and acquisition effortsDeep familiarity with ad platform data and analytics and the ability to extract, manipulate, and draw actionable insights from data generallyStrong SQL proficiency and ability to work with data (eg you have no problem regularly leveraging CTEs, self-joins, window functions, etc)A solid understanding of statistics and A/B testingOpen to giving and receiving feedback and focused on constantly improvingCollaboration with external partners and internal teammates is your preferred work styleHybrid in office/WFH role - Tuesday, Thursday in Office / Monday, Wednesday, Friday Work From HomeNice To Have
Experience with modern data warehousing and data visualization tools (Snowflake and Tableau, in particular)Experience with additional aspects of marketing (lifecycle, brand, community building, etc)Experience building data models in dbt and an understanding of best practices for data modelingPrevious experience with machine learning and predictive analyticsExcellent project management skills (communication, organization, getting buy-in, execution, etc)Why you'll love working at Chatbooks
100% coverage for medical for you and your family100% coverage for employee dental, and vision, group life, and long-term disability insurance -yes, you read that right, we cover it allUnlimited, free therapy sessions from the comfort of your home4-12 weeks of paid Parental LeavePaid HolidaysA good work/life balance is encouraged! We've implemented Mandatory Time Off with a recommendation to take one week off every seasonA company-wide winter break to relax with your family after a busy holiday season401k plan with employer match of up to 4%We are a remote-first company headquartered in Lehi, UtahIn-person collaboration with local and remote teammates 2-3 times a year and our annual Chatfest celebration
We are committed to providing an inclusive work environment-one where we welcome, celebrate, and honor varying backgrounds, beliefs, and perspectives-because it makes our business better.
We fully embrace diversity, equality, and inclusion as guiding principles as we build our company and grow our team. We are passionate about creating an amazing workplace where you can be yourself and bring your best self to work.
Our commitment includes equal employment opportunities regardless of race, color, religion, ancestry, national origin, sexual orientation, age, gender, gender identity, disability, parental or pregnancy status, marital status, or veteran status.