Publicis Groupe
Supervisor, Audience Strategy Job at Publicis Groupe in New York
Publicis Groupe, New York, NY, United States
Company Description
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Overview
We are looking for an experienced Audience & Data Strategy Supervisor to help manage our audience-based processes and projects. Given the uniqueness of this role and the cross-practice dependency on audience execution, you will work independently and collaboratively. We are looking for someone who across marketing teams and has varying levels of experience with segmentation, creating connections between media & data, and multiple client needs.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Responsibilities
Your Impact:
You will be strategic in scope and require the ability to apply detailed audience knowledge to applicable insights. You will assist the Director in driving strategic Audience expertise within the team and developing strategies to exceed client goals.
Responsibilities
Manage the full audience creation, tech flow, and measurement from start to finish
Translate client audience requests to audience segmentation recommendations
Create audience segments using a collection of 1st, 2nd, and 3rd party data within relevant tech platforms
Collaboration with internal and external parties to ensure the audience flow is completed
Assistance in multiple parts of the data QA process
Post-campaign consultation, creating audience insights and making recommendations for audience-based optimizations
Be a subject matter expert on audience data and marketplace capabilities
Track and enforce audience activation flows by ensuring all parties are and providing required deliverables, leading status calls and summary emails, and more
Manage relationships with external industry data partners
Qualifications
Bachelor's degree
5-7+ years of experience in media planning/buying within an agency or media company, or execution of audience segmentation work
Experience working with 1st, 2nd, and 3rd party data in multiple applications
Experience with process building/workflow documentation
audiences were developed, what they involve, and how they are implemented
Another preferred trait includes a hand-raising attitude
Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $70,000-$110,000 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. This role may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. This role may also qualify for participation in our 401(k) plan after eligibility criteria have been met. The Company anticipates the application deadline for this job posting will be 10/16/2024.
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Overview
We are looking for an experienced Audience & Data Strategy Supervisor to help manage our audience-based processes and projects. Given the uniqueness of this role and the cross-practice dependency on audience execution, you will work independently and collaboratively. We are looking for someone who across marketing teams and has varying levels of experience with segmentation, creating connections between media & data, and multiple client needs.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Responsibilities
Your Impact:
You will be strategic in scope and require the ability to apply detailed audience knowledge to applicable insights. You will assist the Director in driving strategic Audience expertise within the team and developing strategies to exceed client goals.
Responsibilities
Manage the full audience creation, tech flow, and measurement from start to finish
Translate client audience requests to audience segmentation recommendations
Create audience segments using a collection of 1st, 2nd, and 3rd party data within relevant tech platforms
Collaboration with internal and external parties to ensure the audience flow is completed
Assistance in multiple parts of the data QA process
Post-campaign consultation, creating audience insights and making recommendations for audience-based optimizations
Be a subject matter expert on audience data and marketplace capabilities
Track and enforce audience activation flows by ensuring all parties are and providing required deliverables, leading status calls and summary emails, and more
Manage relationships with external industry data partners
Qualifications
Bachelor's degree
5-7+ years of experience in media planning/buying within an agency or media company, or execution of audience segmentation work
Experience working with 1st, 2nd, and 3rd party data in multiple applications
Experience with process building/workflow documentation
audiences were developed, what they involve, and how they are implemented
Another preferred trait includes a hand-raising attitude
Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $70,000-$110,000 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. This role may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. This role may also qualify for participation in our 401(k) plan after eligibility criteria have been met. The Company anticipates the application deadline for this job posting will be 10/16/2024.