Advisor Growth Content Manager Job at Cetera Financial Group, Inc. in Dallas

Job Description

Cetera Financial Group (CFG) is seeking an experienced and motivated Advisor Growth Content Manager to join our dynamic team. In this role, you will be responsible for creating, curating, and managing high-quality content that drives advisor growth and enhances the overall advisor experience. You will work closely with advisors to source best practices, develop growth roadmaps, and analyze the effectiveness of content strategies to ensure continuous improvement.

What you will do:

Content Creation & Curation

• Develop & Write Content: Create compelling content tailored for financial advisors, including articles, white papers, case studies, blog posts, and email campaigns that address their needs and challenges.
• Content Management: Oversee the content calendar, ensuring timely publication and alignment with strategic goals. Maintain an organized repository of content assets for easy access and distribution.
• Curate Best Practices: Gather and synthesize insights from top-performing advisors to develop and share actionable best practices.

Sourcing & Collaboration

• Advisor Engagement: Build and maintain strong relationships with financial advisors to gather feedback, insights, and success stories. Use this information to refine content and strategies.
• Internal Collaboration: Work with cross-functional teams including marketing, product development, and sales to align content with overall business objectives and market trends.

Growth Roadmaps

• Strategic Planning: Develop and implement growth roadmaps that outline key content initiatives, target audience segments, and measurable outcomes.
• Performance Metrics: Establish and track key performance indicators (KPIs) to evaluate the effectiveness of content strategies and identify areas for improvement.

Testing & Optimization

• A/B Testing: Conduct A/B testing and other experimental approaches to assess the impact of different content formats, messages, and distribution channels.
• Analyze Results: Use analytics tools to measure content performance, gather insights, and make data-driven recommendations for optimizing future content strategies.

What you need to have:

• Bachelor's degree in Marketing, Communications, Business, or a related field. Advanced degree preferred.
• Minimum of 5 years of experience in content creation, marketing, or a related role, with a focus on financial services or a similar industry.
• Excellent writing and editing skills with the ability to convey complex information in a clear and engaging manner.
• Strong understanding of financial services and advisor needs.
• Proficiency with content management systems (CMS) and digital marketing tools.
• Experience with analytics tools (e.g., Google Analytics, HubSpot) and A/B testing methodologies.
• Ability to work independently and manage multiple projects simultaneously.
• Strong interpersonal skills with the ability to build relationships and collaborate effectively with various stakeholders.

Travel Requirements: Occasional travel may be required for advisor meetings and industry events.

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About Us

What we give you in return:

Not many teams can say that they support people's dreams coming to life... We happen to do that every day. And as important as we know your career is, we recognize that there's a whole lot more to life. To ensure that our Employees can make the most of their time outside of working hours, we offer a competitive salary and for full-time roles, a benefits package including:

• Inclusive health, dental, vision and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship.
• Easy access to mental health benefits to meet our team members and their families where they are.
• 20+ days of paid time off (PTO), paid holidays, 1 paid wellness day and 1 days of paid volunteer time off (VTO) to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities.
• 401(k) Savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years.
• Paid parental leave to support all team members with birth, adoption, and foster.
• Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more.
• Employee Assistance Program (EAP), LifeLock, Pet Insurance and more.

About Cetera Financial Group:

Cetera Financial Group® ("Cetera") is a leading network of independent retail broker-dealers empowering the delivery of objective financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is an independent financial advisor network and a leading provider of retail services to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations. Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support and innovative technology.

"Cetera Financial Group" refers to the network of retail independent broker-dealers encompassing, among others, Cetera Advisors, Cetera Advisor Networks, Cetera Financial Institutions, Cetera Financial Specialists, and First Allied Securities.

Cetera Financial Group is committed to providing an equal employment opportunity for all applicants and employees. For us, this is the only acceptable way to do business. Accordingly, all employment decisions at the Cetera Financial Group, including those relating to hiring, promotion, transfers, benefits, compensation, and placement, will be made without regard to race, color, ancestry, national origin, citizenship, age, physical and/or mental disability, medical condition, pregnancy, genetic characteristics, religion, religious dress and/or grooming, gender, gender identity, gender expression, sexual orientation, marital status, U.S. military status, political affiliation, or any other class protected by state and/or federal law.

Agencies please note: this recruitment assignment is being managed directly by Cetera's Talent Acquisition team. We will reach out to our preferred agency partners in the rare instance we require additional talent options. Your respect for this process is appreciated.

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