MARKETING AND CONTENT CREATION SPECIALIST Job at Alaska Garden & Pet Supply

JOB PURPOSE

The Marketing and Content Creation Specialist will elevate our marketing efforts across retail, wholesale, and manufacturing operations. This role is essential in driving brand awareness, customer engagement, and sales through high-quality, visually appealing content. The ideal candidate will be skilled in website and social media management, content creation, and SEO best practices, and will work closely with our product development team to design product packaging that reflects our commitment to quality.

DUTIES & RESPONSIBILITIES

Marketing Strategy and Execution:

• Develop and implement comprehensive marketing strategies to promote our retail, wholesale, and manufacturing operations.
• Plan and execute advertising campaigns across various channels (online, print, social media, etc.).
• Monitor and analyze marketing performance metrics to optimize campaigns and strategies.

Content Creation:

• Produce high-quality content for websites, social media, email campaigns, and other marketing materials.
• Write engaging and informative blog posts, product descriptions, and promotional copy.
• Create visually appealing graphics, videos, and other multimedia content.

Product Development and Packaging Design:

• Collaborate with the product development team to design packaging that is both functional and visually appealing, aligning with brand standards.
• Contribute creative ideas to enhance product presentation and appeal.

Website Management:

• Design, maintain, and update the company website to ensure an optimal user experience.
• Implement SEO best practices to increase organic traffic and improve search engine rankings.
• Work with web developers to troubleshoot and resolve website issues.

Social Media Management:

• Develop and execute social media strategies to increase brand awareness and engagement.
• Manage and grow our social media presence across platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Create and schedule posts, respond to comments and messages, and analyze social media metrics.

QUALIFICATIONS

• Bachelor’s degree in or equivalent experience in marketing, Communications, Graphic Design, or a related field.
• Proven experience in marketing, advertising, and content creation.
• Proficiency in website design and management, including knowledge of HTML, CSS, and SEO principles.
• Strong graphic design skills and proficiency in design software (Adobe Creative Suite, Canva, etc.).
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Strong organizational skills and attention to detail.
• Experience with social media management and analytics tools.
• Preferred Skills
• Experience in retail, wholesale, or manufacturing industries.
• Familiarity with e-commerce platforms and digital marketing tools (Google Analytics, MailChimp, etc.).
• Video production and editing skills.
• Experience in product development and packaging design.

PHYSICAL DEMANDS

• Requires sitting or standing for long periods and ability to bend or stoop as needed.
• Requires typing and working at a computer for long periods throughout the day.
• Requires ability to use arms and shoulders to lift, reach overhead, mid-level and low-level.
• Requires ability to walk varied distances on hard surfaces, climb stairs, and lift and/or move items that weigh up to 50 lbs.

WORKING RELATIONSHIP

Works closely with Sales Team, Purchasing Team, and Executive Team. Frequently consults with management regarding vendors, pricing, and product information. The successful applicant must have a positive and professional attitude, the ability to work in a team environment and under pressure.

SALARY

The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, and other job-related reasons. This position is eligible for an annual discretionary bonus based on meeting and exceeding company goals.

BENEFITS

Excellent benefit package includes medical, dental, vison, disability and life insurance, Employee Assistance Program (EAP), Paid Time Off (PTO), Mileage and Expense Reimbursement, 401K, Employee Stock Ownership Plan (ESOP). *Pending completion of mandatory introductory period

APPLICATION INSTRUCTIONS

Apply online at www.alaskamillandfeed.com

All offers of employment are contingent on the results of a complete criminal background & reference check.

Alaska Garden & Pet Supply, Inc. is an equal opportunity employer. Alaska Garden & Pet Supply, Inc. makes every effort to ensure that in every phase of its recruitment and selection process, equal employment opportunity is provided to all individuals, regardless of race, color, sex, age, creed, marital status, pregnancy, parenthood, disability, national origin or citizenship, or veteran’s status.

Revised/published date: 9-3-2024