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Badger State Brewing Company LLC

Badger State Brewing Company LLC is hiring: Social Media Brand Manager & Mar

Badger State Brewing Company LLC, Green Bay, WI, United States


EXPECTATIONSCreate and manage all social posts for Brewery and Event Hall social channels (Instagram, Facebook, Twitter, TikTok)Create, publish, and manage paid social media ads (ex. Instagram, Facebook)Responsible for chronicling, compiling and producing content that captures all aspects of our core business operations. Including, but not limited to, manufacturing processes, onsite restaurant operations, agriculture/livestock, public & private events, lodging etc.Create, publish, and manage email marketing campaignsAbility to clearly present concepts internally to obtain feedback from managementAbility to be nimble, flexible, and revise copy or creative work based on team feedbackEnsure inclusion of key marketing elements that make for a successful campaign, with a basic understanding of campaign tracking, analytics, and reporting.Ability to juggle multiple projects at one time, while producing exceptional output and meeting deadlines.Ability to manage partnerships with vendors (ex. Radio and magazine ads)Core ResponsibilitiesDesign, implement and maintain the overall social media strategy for the companyOversee online presence: direct, manage, and execute social media strategies and content creation across all digital platforms including Instagram, Facebook, Twitter, and Mailchimp.Manage social media direction by refining brand style and voice, developing short and long-term social media marketing campaigns, and producing valuable, creative and engaging content.Plan, organize and implement a range of social media programs.Create and maintain online company advertising efforts and campaigns including evaluation of current ad placement; development of new ads, themes and taglines; assessment of current ads; and ad managementDevelop and maintain ongoing relationships with craft beverage community.Website maintenance and upkeep; collect and maintain website analytics on a regular basis.QualificationsSelf-starter with the proven ability to work independently and adapt in a fast-paced growing environment.Minimum of 3-5 years experience in digital marketing, or similar field, and/or a minimum of a bachelors degree in marketing with 2 years experience in the field.Must be proficient with Adobe Creative Suite (InDesign, Illustrator, Photoshop), and Microsoft Word and Excel, Google DriveUnderstanding of effective design with an eye for and ability to create engaging content including photos, video, editingAptitude for exceptional copywritingProject management minded with strong organizational skillsDesire to work in the food and beverage industry, with a strong knowledge of beer preferredAvailability to work nights and weekends as neededCompensation & BenefitsSpecific to experience. Incentive based commission, mileage and expense reimbursement.Flexible Schedule and flex days for salary employees covering weekend events401k +MatchPaid Parental LeaveTravel ReimbursementMileage ReimbursementUp to 21 days of Paid Time Off With TenureBeer and Merchandise Allowance
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