Big Grove Brewery
Brand & Marketing Manager
Big Grove Brewery, Iowa City, Iowa, United States, 52245
Summary/ObjectiveThe Brand & Digital Marketing Manager will oversee the strategy and execution across all digital channels, to include social media for Big Grove Brewery. In addition to managing the strategy, this role will be required to support the creation of digital and physical content, the ongoing management of various brand digital/social platforms, direct consumer engagement through those platforms, and various brand advertising programs in line with organizational and marketing strategic initiatives for the Big Grove Brewery and associated brands.
Core Values
Big Grove only hires and retains people who exhibit our core values. Our Core Values are:
Set the ToneThirst for ImprovementWe CarePractice CandorPassion DrivenYou will be given a culture deck explaining these core values. The goal of our culture deck is to show you who we are as a company, and then you can decide if you personally align with us and are excited to begin a career here.
Competencies
Team focused approach with ability to give and receive directionSelf-Starter/ High level of independence and ownershipResults driven/High achievingExcellent organization, communication, and project management skills.AccountableUnderstanding of the selling process, retail environment, and distribution network.Be high performing with the ability to look at business as a whole, communicate with all people, collaborate with all departments, work to solve organizational problems, and accomplish goals. Contribute to and exemplify Big Grove Brewery values, vision, standards, and culture.
Supervisory ResponsibilityThis role will require the management of direct reports, a minimum of one with additional supporting shared service roles.
Essential FunctionsReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
Visible external marketing for the Big Grove Brewery brandStrong people, digital, and computer skillsResponsible for outlining, growing, organizing, and calendarizing contentWork with Director of Marketing to develop strategies and targetsGrow the brand through all digital and social channelsJob ResponsibilitiesDigital Marketing ManagerWorks with Marketing Director to complete annual strategic plans, as well as ongoing daily/weekly/monthly planningOversight of all owned and indirect brand digital platforms and servicesWebsite content, emails, IG Reels, TikTok, Facebook, Instagram, Twitter, etc.
Ongoing Digital Data Reporting & Metrics - analysis of performanceManages ongoing brand email lead generation and consumer communication in line with brand initiativesExecutes design, photography, and video editing capabilities to support across business needsPoint person for production and distribution of internal communications/videosBuild and management of ongoing brand content and execution calendarDigital channel optimization across the brand platforms - always working to improve offeringsHelping to further develop the user experience on the company's website and assisting with the web design through Design/Creative teamRefinement of digital SEO strategyOversight on digital ad buys through internal/external resourcesMeasuring and reporting the return on investments (ROIs) and key performance indicators (KPIs)Optimizing marketing campaigns, including email marketing, social media and digital advertisingDigital brand ambassador/influencer strategy and executionSupport/oversee in-bound messaging and customer service response (Facebook, Google My Business, Instagram DMs, Twitter DMs, etc.)
Work EnvironmentThis position operates out of a hospitality/beverage production environment. The position will be a mix of onsite and off-site.
Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
This position is very active and requires standing, walking, bending, kneeling, stooping, and crouching all day. The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Position Type and Expected Hours of WorkThis is a full-time position and expected work of 40+ hours a week. Based on the nature of the business, some night and weekends may be required for events, social media attention and travel.
TravelTravel is an expectation for this position based on the needs of brand engagement and capturing content. A valid driver's license and insurance are required for this role.
Preferred Education and ExperiencePrior marketing and content management experience preferred
21+ Years of Age (LDA)7+ years of experience in role of this typeFluent understanding of digital marketing to include social media platformsBeverage and/or CPG experience a plusProven ability in design/video editing software (portfolio may be requested)Proficient in Microsoft Office Suite, Google Workspace, Adobe Creative Suite
Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Core Values
Big Grove only hires and retains people who exhibit our core values. Our Core Values are:
Set the ToneThirst for ImprovementWe CarePractice CandorPassion DrivenYou will be given a culture deck explaining these core values. The goal of our culture deck is to show you who we are as a company, and then you can decide if you personally align with us and are excited to begin a career here.
Competencies
Team focused approach with ability to give and receive directionSelf-Starter/ High level of independence and ownershipResults driven/High achievingExcellent organization, communication, and project management skills.AccountableUnderstanding of the selling process, retail environment, and distribution network.Be high performing with the ability to look at business as a whole, communicate with all people, collaborate with all departments, work to solve organizational problems, and accomplish goals. Contribute to and exemplify Big Grove Brewery values, vision, standards, and culture.
Supervisory ResponsibilityThis role will require the management of direct reports, a minimum of one with additional supporting shared service roles.
Essential FunctionsReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
Visible external marketing for the Big Grove Brewery brandStrong people, digital, and computer skillsResponsible for outlining, growing, organizing, and calendarizing contentWork with Director of Marketing to develop strategies and targetsGrow the brand through all digital and social channelsJob ResponsibilitiesDigital Marketing ManagerWorks with Marketing Director to complete annual strategic plans, as well as ongoing daily/weekly/monthly planningOversight of all owned and indirect brand digital platforms and servicesWebsite content, emails, IG Reels, TikTok, Facebook, Instagram, Twitter, etc.
Ongoing Digital Data Reporting & Metrics - analysis of performanceManages ongoing brand email lead generation and consumer communication in line with brand initiativesExecutes design, photography, and video editing capabilities to support across business needsPoint person for production and distribution of internal communications/videosBuild and management of ongoing brand content and execution calendarDigital channel optimization across the brand platforms - always working to improve offeringsHelping to further develop the user experience on the company's website and assisting with the web design through Design/Creative teamRefinement of digital SEO strategyOversight on digital ad buys through internal/external resourcesMeasuring and reporting the return on investments (ROIs) and key performance indicators (KPIs)Optimizing marketing campaigns, including email marketing, social media and digital advertisingDigital brand ambassador/influencer strategy and executionSupport/oversee in-bound messaging and customer service response (Facebook, Google My Business, Instagram DMs, Twitter DMs, etc.)
Work EnvironmentThis position operates out of a hospitality/beverage production environment. The position will be a mix of onsite and off-site.
Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
This position is very active and requires standing, walking, bending, kneeling, stooping, and crouching all day. The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Position Type and Expected Hours of WorkThis is a full-time position and expected work of 40+ hours a week. Based on the nature of the business, some night and weekends may be required for events, social media attention and travel.
TravelTravel is an expectation for this position based on the needs of brand engagement and capturing content. A valid driver's license and insurance are required for this role.
Preferred Education and ExperiencePrior marketing and content management experience preferred
21+ Years of Age (LDA)7+ years of experience in role of this typeFluent understanding of digital marketing to include social media platformsBeverage and/or CPG experience a plusProven ability in design/video editing software (portfolio may be requested)Proficient in Microsoft Office Suite, Google Workspace, Adobe Creative Suite
Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.