Kerry
Sr. Strategic Marketing Manager
Kerry, Wisconsin Rapids, Wisconsin, United States, 54494
About Kerry
Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.
About the role
The Sr. Strategic Marketing Manager for the Supplements category in North America plays a key leadership role in Kerry's global Proactive Health marketing team. This role is responsible for driving the North American strategy for the Supplements category by leveraging deep expertise in the market. The role focuses on gathering insights, content development, digital media strategy, customer engagement, and evaluating market opportunities to accelerate Kerry's growth in the supplements industry.
Salary Range 105,735-164,254
Remote
Key responsibilities• Support market-mapping exercises alongside business development to advance competitive learnings and articulate market share aspirations.• Develop the Supplement EUM marketing plan, containing clear strategies and tactics that will drive our business forward. Responsible for the successful delivery of the marketing plan, with measurable outcomes.• Partner with the Supplements EUM North America commercial team to drive business results and growth in line with the end-use-market strategy; monitor the performance of the EUM strategies to validate and iterate as appropriate.• Lead the EUM in a deep, clear understanding of the competitive landscape to aid in go-to-market plans• Tailor global technology value propositions to 1:1 customer conversations.• Identify potential new routes-to-market and/or commercial efforts to achieve desired business growth.• Develop and deliver effective insight driven creative marketing campaigns and collateral based on clear value propositions for Kerry technologies in the North American supplements market.• Collaborate with global technology marketing on new product launch campaigns relevant to the North American market.• Create best-in-class customer engagements for current & prospective customers, both virtually and in-person at Kerry-owned locations or at customer office sites.• Manage content, presence and interaction at key conferences, trade shows and scientific events in region.• Contribute to strategic business analysis projects to support market assessments and new business opportunity identification.• Partner with our digital marketing team, to ensure our PAH technologies are communicated on our digital platforms in North America and that they are working optimally for our business.• Collaborate on M&A strategic with market assessment, business rationale and integration planning• Support regular reporting of activities with impact for senior management team and key stakeholders.
Qualifications and skills
Education and Training• Minimum of a Bachelor's degree in Business or Marketing with 8+ years of relevant, progressive experience in the nutraceutical or supplements industry. A Master's degree in a related field is preferred.•
Preferred Experience:
B2B marketing within a global organization, ideally in the supplements or nutraceutical industry.• Strategic b2b marketing planning experience required.• Experience working in a matrix organization strongly preferred.• Strong communication skills (verbal and written).• Dynamic presentation skills. The ability to communicate strategy in simple language required.• Ability to manage multiple concurrent project streams, with a track record of getting things done at a high level of quality.• Strong entrepreneurial mindset. Ability to effectively navigate in ambiguity.• Excellent team and leadership skills, with a proven ability to work cross-functionally at all levels of the organization, engaging with internal teammates towards company goals.• Travel could comprise up to 30% of this role
Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.
About the role
The Sr. Strategic Marketing Manager for the Supplements category in North America plays a key leadership role in Kerry's global Proactive Health marketing team. This role is responsible for driving the North American strategy for the Supplements category by leveraging deep expertise in the market. The role focuses on gathering insights, content development, digital media strategy, customer engagement, and evaluating market opportunities to accelerate Kerry's growth in the supplements industry.
Salary Range 105,735-164,254
Remote
Key responsibilities• Support market-mapping exercises alongside business development to advance competitive learnings and articulate market share aspirations.• Develop the Supplement EUM marketing plan, containing clear strategies and tactics that will drive our business forward. Responsible for the successful delivery of the marketing plan, with measurable outcomes.• Partner with the Supplements EUM North America commercial team to drive business results and growth in line with the end-use-market strategy; monitor the performance of the EUM strategies to validate and iterate as appropriate.• Lead the EUM in a deep, clear understanding of the competitive landscape to aid in go-to-market plans• Tailor global technology value propositions to 1:1 customer conversations.• Identify potential new routes-to-market and/or commercial efforts to achieve desired business growth.• Develop and deliver effective insight driven creative marketing campaigns and collateral based on clear value propositions for Kerry technologies in the North American supplements market.• Collaborate with global technology marketing on new product launch campaigns relevant to the North American market.• Create best-in-class customer engagements for current & prospective customers, both virtually and in-person at Kerry-owned locations or at customer office sites.• Manage content, presence and interaction at key conferences, trade shows and scientific events in region.• Contribute to strategic business analysis projects to support market assessments and new business opportunity identification.• Partner with our digital marketing team, to ensure our PAH technologies are communicated on our digital platforms in North America and that they are working optimally for our business.• Collaborate on M&A strategic with market assessment, business rationale and integration planning• Support regular reporting of activities with impact for senior management team and key stakeholders.
Qualifications and skills
Education and Training• Minimum of a Bachelor's degree in Business or Marketing with 8+ years of relevant, progressive experience in the nutraceutical or supplements industry. A Master's degree in a related field is preferred.•
Preferred Experience:
B2B marketing within a global organization, ideally in the supplements or nutraceutical industry.• Strategic b2b marketing planning experience required.• Experience working in a matrix organization strongly preferred.• Strong communication skills (verbal and written).• Dynamic presentation skills. The ability to communicate strategy in simple language required.• Ability to manage multiple concurrent project streams, with a track record of getting things done at a high level of quality.• Strong entrepreneurial mindset. Ability to effectively navigate in ambiguity.• Excellent team and leadership skills, with a proven ability to work cross-functionally at all levels of the organization, engaging with internal teammates towards company goals.• Travel could comprise up to 30% of this role