Smithsonian Institution
Public Relations Specialist (IS-1035-12)
Smithsonian Institution, Washington, District of Columbia, us, 20022
Public Relations Specialist (IS-1035-12)
Application Deadline:
25 November 2024Department:
Smithsonian Libraries and ArchivesEmployment Type:
Full TimeLocation:
Washington, DCReporting To:
Associate Director for Strategic InitiativesCompensation:
$99,200 - $128,956 / year
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.Description
OPEN DATE:
November 1, 2024CLOSING DATE:
November 25, 2024POSITION TYPE:
Trust FundAPPOINTMENT TYPE:
IndefiniteSCHEDULE:
Full TimeDUTY LOCATION:
Washington, DCPosition sensitivity and risk:
Non-sensitive (NS)/Moderate Risk
Conditions of Employment
Pass Pre-employment Background Check and Subsequent Background Investigation for position designated.Complete a Probationary Period.Maintain a Bank Account for Direct Deposit/Electronic Transfer.The position is open to all candidates eligible to work in the United States. Proof of eligibility to work in U.S. is not required to apply.Applicants must meet all qualification and eligibility requirements within 30 days of the closing date of this announcement.
OVERVIEW This position is located within the Smithsonian Libraries and Archives (SLA), Under Secretary for Science and Research, Smithsonian Institution (SI). The purpose of this position is to increase public awareness of SLA's activities and services and enhance the visibility of SLA and its mission. The position performs a critical role in SLA's overall communications effort, helping to establish new partnerships and fostering an SLA-wide culture of ideation and engagement.The incumbent is responsible for implementing and executing the day-to-day, annual, and long-term external communications and public outreach work for SLA, as directed by the SLA Director, and in accordance with SLA's external communications strategies.Tasks may include planning and executing marketing campaigns, developing press releases, communication with members of the media/press, conducting interviews, developing and placing advertisements, overseeing the development of social media campaign strategies, developing content, and creating program-specific marketing plans.
Major Duties Marketing Strategy and Brand Management
Collaborates with the Director, and other leadership/staff to create SLA's brand and develops, within a specified budget, an innovative marketing campaign and strategy that results in audience growth, engagement and increased public awareness of SLA and its history, programs, and initiatives.Executes all internal and external communication plans and makes day-to-day decisions on marketing communications. Analyzes and interprets a wide range of public perceptions and attitudes covering all aspects of SLA policies, programs, and responsibilities and evaluates the effectiveness of marketing and advertising plans.Develops, directs, and executes the brand strategy for all collateral including print and digital. Collaborates with internal stakeholders to explore marketing and outreach strategies and to develop and implement brand strategies for targeted stakeholder groups.Contributes communications and marketing expertise to the development of SLA exhibitions, public programs, digital projects, and physical galleries.Public Information Officer
Serves as the unit's Public Information Officer (PIO) and represents the unit at Institutional meetings related to public affairs.Ensures information provided to the news media and the public is accurate and delivered timely.Establishes and maintains effective working relations with members of the news media and specialized groups interested in SLA's programs.Digital Content Strategy
In concert with the SLA Director, advises on sets, and guides digital content and strategies for SLA's email and digital communications, and web content.Leads the development of a comprehensive strategy for growing SLA's digital media outreach listings.Performs all other related duties as assigned.
QUALIFICATION REQUIREMENTS
Knowledge and expertise in production methods sufficient to develop a wide range of written materials.Knowledge of the news media, web-based and social media products and other communications channels.Knowledge and skills in the development of content for digital media platforms.Advanced skills in conducting market research and preparing reports on key findings.Skill and expertise in establishing and maintaining effective and cooperative work relationships.Education completed outside the United States must be deemed equivalent to higher education programs of U.S. Institutions.Any false statement in your application may result in rejection of your application and may also result in termination after employment begins.The Smithsonian Institution values and seeks a diverse workforce. Join us in "Inspiring Generations through Knowledge and Discovery."Relocation expenses are not paid.Commitment to Diversity, Equity, and InclusionThe Smithsonian Institution provides reasonable accommodation to applicants with disabilities where appropriate.The Smithsonian Institution is an
Equal Opportunity Employer . We believe that a workforce comprising a variety of educational, cultural, and experiential backgrounds support and enhance our daily work life.
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Application Deadline:
25 November 2024Department:
Smithsonian Libraries and ArchivesEmployment Type:
Full TimeLocation:
Washington, DCReporting To:
Associate Director for Strategic InitiativesCompensation:
$99,200 - $128,956 / year
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.Description
OPEN DATE:
November 1, 2024CLOSING DATE:
November 25, 2024POSITION TYPE:
Trust FundAPPOINTMENT TYPE:
IndefiniteSCHEDULE:
Full TimeDUTY LOCATION:
Washington, DCPosition sensitivity and risk:
Non-sensitive (NS)/Moderate Risk
Conditions of Employment
Pass Pre-employment Background Check and Subsequent Background Investigation for position designated.Complete a Probationary Period.Maintain a Bank Account for Direct Deposit/Electronic Transfer.The position is open to all candidates eligible to work in the United States. Proof of eligibility to work in U.S. is not required to apply.Applicants must meet all qualification and eligibility requirements within 30 days of the closing date of this announcement.
OVERVIEW This position is located within the Smithsonian Libraries and Archives (SLA), Under Secretary for Science and Research, Smithsonian Institution (SI). The purpose of this position is to increase public awareness of SLA's activities and services and enhance the visibility of SLA and its mission. The position performs a critical role in SLA's overall communications effort, helping to establish new partnerships and fostering an SLA-wide culture of ideation and engagement.The incumbent is responsible for implementing and executing the day-to-day, annual, and long-term external communications and public outreach work for SLA, as directed by the SLA Director, and in accordance with SLA's external communications strategies.Tasks may include planning and executing marketing campaigns, developing press releases, communication with members of the media/press, conducting interviews, developing and placing advertisements, overseeing the development of social media campaign strategies, developing content, and creating program-specific marketing plans.
Major Duties Marketing Strategy and Brand Management
Collaborates with the Director, and other leadership/staff to create SLA's brand and develops, within a specified budget, an innovative marketing campaign and strategy that results in audience growth, engagement and increased public awareness of SLA and its history, programs, and initiatives.Executes all internal and external communication plans and makes day-to-day decisions on marketing communications. Analyzes and interprets a wide range of public perceptions and attitudes covering all aspects of SLA policies, programs, and responsibilities and evaluates the effectiveness of marketing and advertising plans.Develops, directs, and executes the brand strategy for all collateral including print and digital. Collaborates with internal stakeholders to explore marketing and outreach strategies and to develop and implement brand strategies for targeted stakeholder groups.Contributes communications and marketing expertise to the development of SLA exhibitions, public programs, digital projects, and physical galleries.Public Information Officer
Serves as the unit's Public Information Officer (PIO) and represents the unit at Institutional meetings related to public affairs.Ensures information provided to the news media and the public is accurate and delivered timely.Establishes and maintains effective working relations with members of the news media and specialized groups interested in SLA's programs.Digital Content Strategy
In concert with the SLA Director, advises on sets, and guides digital content and strategies for SLA's email and digital communications, and web content.Leads the development of a comprehensive strategy for growing SLA's digital media outreach listings.Performs all other related duties as assigned.
QUALIFICATION REQUIREMENTS
Knowledge and expertise in production methods sufficient to develop a wide range of written materials.Knowledge of the news media, web-based and social media products and other communications channels.Knowledge and skills in the development of content for digital media platforms.Advanced skills in conducting market research and preparing reports on key findings.Skill and expertise in establishing and maintaining effective and cooperative work relationships.Education completed outside the United States must be deemed equivalent to higher education programs of U.S. Institutions.Any false statement in your application may result in rejection of your application and may also result in termination after employment begins.The Smithsonian Institution values and seeks a diverse workforce. Join us in "Inspiring Generations through Knowledge and Discovery."Relocation expenses are not paid.Commitment to Diversity, Equity, and InclusionThe Smithsonian Institution provides reasonable accommodation to applicants with disabilities where appropriate.The Smithsonian Institution is an
Equal Opportunity Employer . We believe that a workforce comprising a variety of educational, cultural, and experiential backgrounds support and enhance our daily work life.
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