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HRG Retained Search

Marketing Coordinator

HRG Retained Search, Lexington, Kentucky, us, 40598


About Us:

Equestrian Events, Inc. (EEI) is seeking a dynamic and motivated Marketing Coordinator to join our team. EEI is dedicated to promoting equestrian sports and delivering exceptional events. The Marketing Coordinator will play a pivotal role in enhancing our brand and customer experience across all events.

Job Overview:

The Marketing Coordinator will be instrumental in promoting EEI's brand and events by executing comprehensive marketing strategies. This role combines creativity and analytical skills to implement marketing campaigns, enhance customer engagement, and ensure a seamless event experience. The ideal candidate will thrive in a fast-paced environment, demonstrate a passion for event marketing, and possess the ability to manage multiple projects while maintaining attention to detail.

Key Responsibilities: Implement and analyze marketing activities aligned with EEI's mission and brand. Coordinate multi-channel marketing plans in collaboration with our Advertising Agency of Record (AOR).

Includes Email Marketing, Digital Advertising, Social Media, and more.

Collaborate with AOR on creating and updating collateral materials (programs, invitations, etc.). Coordinate yearly K3DE Apps (Engagefully Event App, Scavenger Hunt, etc.). Manage marketing-related systems (Hive, HubSpot CRM, Critical Mention). Maintain relationships with event photographers and manage Dropbox files. Prepare and send event invitations. Represent EEI at events and coordinate with the Press Officer on press releases. Proofread marketing materials. Prepare monthly and yearly marketing reports, including the K3DE wrap-up report. Perform other duties as assigned. Qualifications:

Strong understanding of the marketing mix, including media planning and digital marketing. Relevant experience in marketing or customer-focused roles. Effective communicator with strong relationship-building skills. Proficiency in marketing tools and systems (CRM, email platforms, etc.). Ability to work independently and as part of a team.

Why Join Us?

At EEI, you'll be part of a team that values creativity, collaboration, and a passion for equestrian sports. We offer a dynamic work environment and the opportunity to contribute to world-class events.