AccuWeather
Head of Marketing
AccuWeather, State College, Pennsylvania, United States, 16801
Job Title:
Head of Marketing
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.Reports To:
Chief Executive Officer
FLSA:
Exempt
Number of Openings:
1
Location:
State College, PA
or
New York, NY
About AccuWeather
AccuWeather is recognized and documented as the most accurate source of weather forecasts and warnings in the world, having saved tens of thousands of lives and preventing billions of dollars in property damage. AccuWeather is the #1 weather destination globally and serves more than half of the Fortune 500 companies.
Position Summary
The Head of Marketing will develop a cohesive strategic marketing vision to drive brand awareness, voice, reach, and influence, achieving AccuWeather's objectives of growth and visibility globally. This role includes overseeing all marketing activities, including advertising, branding strategies, public relations, event marketing, and social media.
Key Responsibilities and Duties
Develop a cohesive marketing point of view for US and international execution across various channels.Partner with Business Development to build growth platforms based on insights and data.Leverage marketing mix to drive customer acquisition and retention.Collaborate with cross-functional leaders to drive successful product launches.Manage vendors and agencies while coordinating with internal staff functions.Develop plans for international expansion and growth.
Qualifications
Bachelor's degree in Marketing or a related field; MBA preferred.Experience in growing a brand and maximizing revenue.Strong creative insight and leadership skills.Proven ability to influence executives and build high-performing teams.Experience with digital media and analytics.Strong communication skills, both oral and written.
Pay Transparency:
State College, PA:
$200,000 - $210,000 + annual bonus opportunity
New York, NY:
$245,000 - $255,000 + annual bonus opportunity
Benefits
Comprehensive healthcare and dental benefits.401(k) retirement plan with company match.A collaborative work environment.
Commitment to Diversity
AccuWeather is committed to diversity and encourages all qualified candidates to apply. We are an equal opportunity employer.
If you are a highly motivated professional with the skills and experience to excel in this role, we invite you to join our team.
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Head of Marketing
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.Reports To:
Chief Executive Officer
FLSA:
Exempt
Number of Openings:
1
Location:
State College, PA
or
New York, NY
About AccuWeather
AccuWeather is recognized and documented as the most accurate source of weather forecasts and warnings in the world, having saved tens of thousands of lives and preventing billions of dollars in property damage. AccuWeather is the #1 weather destination globally and serves more than half of the Fortune 500 companies.
Position Summary
The Head of Marketing will develop a cohesive strategic marketing vision to drive brand awareness, voice, reach, and influence, achieving AccuWeather's objectives of growth and visibility globally. This role includes overseeing all marketing activities, including advertising, branding strategies, public relations, event marketing, and social media.
Key Responsibilities and Duties
Develop a cohesive marketing point of view for US and international execution across various channels.Partner with Business Development to build growth platforms based on insights and data.Leverage marketing mix to drive customer acquisition and retention.Collaborate with cross-functional leaders to drive successful product launches.Manage vendors and agencies while coordinating with internal staff functions.Develop plans for international expansion and growth.
Qualifications
Bachelor's degree in Marketing or a related field; MBA preferred.Experience in growing a brand and maximizing revenue.Strong creative insight and leadership skills.Proven ability to influence executives and build high-performing teams.Experience with digital media and analytics.Strong communication skills, both oral and written.
Pay Transparency:
State College, PA:
$200,000 - $210,000 + annual bonus opportunity
New York, NY:
$245,000 - $255,000 + annual bonus opportunity
Benefits
Comprehensive healthcare and dental benefits.401(k) retirement plan with company match.A collaborative work environment.
Commitment to Diversity
AccuWeather is committed to diversity and encourages all qualified candidates to apply. We are an equal opportunity employer.
If you are a highly motivated professional with the skills and experience to excel in this role, we invite you to join our team.
#J-18808-Ljbffr