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Recruiting from Scratch

Senior Creative Strategist

Recruiting from Scratch, Los Angeles, California, United States, 90079


Who is Recruiting from Scratch:

If your skills, experience, and qualifications match those in this job overview, do not delay your application.Recruiting from Scratch is a premier talent firm that focuses on placing the best product managers, software, and hardware talent at innovative companies. Our team is 100% remote and we work with teams across the United States to help them hire.This role is hybrid in Los Angeles, CA.

We're seeking a dynamic and experienced Senior Creative Strategist to join our high-performing team at our client. As a Senior Creative Strategist, you will be at the forefront of crafting compelling, data-driven creative strategies for paid social advertising. You will work within a pod structure, reporting to a Strategy Lead and collaborating closely with fellow strategists, editors, and more to deliver best-in-class ads for your clients. You will have direct ownership of 1-2 accounts, with the opportunity to design and execute creative strategies that deliver measurable results.

Responsibilities

Develop and maintain weekly strategic plans for 1-2 client accounts

Present strategic recommendations and creative concepts to clients and internal stakeholders

Proactively identify opportunities for account growth and expansion

Formulate effective creative strategies using data analysis, research, and creative insights

Analyze performance data from platforms like Meta Ads Manager and TikTok Ads Manager to inform strategy

Conduct in-depth consumer, product, and competitor research to identify trends and opportunities

Translate strategic insights into actionable creative briefs and concepts

Write engaging scripts and copy for video and static image ads

Collaborate with Post-Production and Production teams to ensure visual elements align with creative strategy

Provide constructive feedback to creative teams, ensuring adherence to strategic objectives

Implement feedback from your Strategy Lead to refine and improve creative output

Conduct regular analysis of creative test results

Use data-driven insights to iterate and optimize creative strategies

Identify top-performing concepts within accounts and across the social media landscape

Stay abreast of emerging trends and best practices in social media advertising

Mentor junior team members and contribute to the overall growth of the creative strategy department

Participate in brainstorming sessions and contribute innovative ideas to elevate our agency's creative output

Collaborate cross-functionally with other departments to ensure seamless campaign execution

Tech stackGoogle Suite, Meta Ads Manager, Monday.com, Notion, Zoom, Slack, TikTok Ads Manager

Candidate requirements

5+ years of experience in performance marketing

Proven track record in paid social or direct response advertising, with a portfolio of successful ads and ad strategies (work samples required)

Demonstrated ability to craft compelling narratives and ad copy that drives conversions

Strong analytical skills with proficiency in interpreting data and deriving actionable insights

Excellent project management abilities, including the capacity to juggle multiple clients and deadlines

Advanced understanding of social media platforms, particularly Instagram, TikTok, and Facebook

Hands-on experience with Facebook Ads Manager, TikTok Ads Manager, and other relevant ad platforms

Proficiency in Google Suite (Gmail, Docs, Sheets, Slides) and basic design tools

Outstanding written and verbal communication skills, with the ability to present complex ideas clearly and persuasively

Adaptability and resilience in a fast-paced, ever-changing industry landscape

Nice-to-haves

Advanced proficiency in Google Sheets/Microsoft Excel for data analysis and reporting

Experience managing junior team members or leading small teams

The salary range is $90,000 - $120,000#J-18808-Ljbffr