Graduate Management Admission Council®
Senior Manager, Marketing, Americas
Graduate Management Admission Council®, Reston, Virginia, United States, 20191
Graduate Management Admission Council (GMAC) is a mission-driven organization, with a vision to be the global leader in ensuring every talented person can benefit from the best business education for them. The organization’s priority is to heighten its impact in promoting graduate management education and attracting a qualified and diverse candidate pool from around the world.
Is this your next job Read the full description below to find out, and do not hesitate to make an application.The Senior Manager, Marketing, Americas, which encompasses the United States, Canada, and Latin America, is responsible for leading and executing a robust marketing and communications strategy across GMAC’s products, services, and channels to achieve the awareness, engagement, preference, and decision goals for the region. The role works closely with regional peers in Market Development (MD) and with relevant colleagues including team members in School and Industry Engagement and partner departments – Global Product Marketing and digital marketing, Assessments, Legal, and Technology. All contribute to the development and implementation of GMAC’s market development, marketing, and communications efforts worldwide.
Key Responsibilities:
In partnership with the Regional Director, Americas & Europe, develop and manage a robust marketing and communications strategy, across GMAC’s products, services, and channels, that aligns with the business goals for the Americas region.
Develop and execute regional strategy for digital and in-person candidate engagement activity including multi-channel campaigns.
Maintain a robust activity calendar to effectively execute planned marketing activities with the overarching objective to build preference for GMAC portals.
Gather market insights from candidates, partners, organizations, and influencers to inform the organization and support the development of GMAC’s strategy.
Develop and execute marketing campaigns through relevant channels to reach schools and secondary stakeholders.
Provide leadership and mentorship to the marketing team within Americas, serving as formal supervisor to Field Marketing Manager and contingent workers.
Oversee the annual field engagement and regional partnership strategy and the successful implementation of tactics.
Partner with Senior Manager, Media Relations to maintain thought leadership for GMAC through PR initiatives.
Conduct high-level market research and provide regular insights to internal stakeholders on market trends.
Prepare campaign briefs, competitor intelligence updates, and state of market reports for internal use.
Contribute as a member of the broad MD team to help enhance and promote all aspects of the work in the region.
Other responsibilities and duties, as assigned.
Minimum Requirements:
Bachelor’s degree from accredited university in related field; Or equivalent combination of education, skills, and experience.
5 years’ progressive experience in marketing / product marketing, including partner engagement.
2 years’ progressive supervisory experience.
Experience developing marketing and communication strategies and programs.
Knowledge of, and experience in, working across various channels within the marketing mix.
Experience working with GA4, tracking, and analytics.
Strong operational acumen with key focus on continuous improvement, flawless execution, and process implementation.
Ability to work independently with minimal supervision and in a team setting.
Exceptional organizational and prioritization skills, including the ability to manage multiple projects simultaneously.
Ability to analyze, interpret, and synthesize quantitative and qualitative data.
Excellent verbal and written communication skills; Excellent interpersonal, negotiation, and presentation skills.
Ability to guide others in resolving complex issues of significance to the organization.
Comfort with multi-tasking.
Self-starter with an entrepreneurial spirit.
Ability to work in-office and remotely according to GMAC’s hybrid work environment.
The physical demands and work environment characteristics described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Desired Skills/Experience:
Master’s degree or MBA, ideally in Marketing.
Strong digital knowledge – particularly paid media campaign management and email campaign planning.
Proficiency establishing and nurturing professional networks, partnerships, and alliances.
Comfortable sharing opinions in fast-paced environments.
Ability to critically evaluate new marketing or business opportunities.
Budget and agency management experience.
At GMAC, we offer:
Comprehensive and locally competitive benefits (medical, dental, vision, 403b retirement program, and more!)
Generous Paid-time Off
Holiday Leave
Hybrid Work Environment
Free parking
Work for a mission-driven organization helping to develop the next generation of responsible leaders and change makers
Opportunity to utilize your skills and professionally grow and develop
Envision yourself joining GMAC, a team of smart thinkers that are resilient, adaptive and who take our values to heart. We work as a team and are committed to delivering high-quality products and services.
FLSA Status: Exempt
Report to: Regional Director, Americas & Europe
GMAC’s value proposition offers our talented employees the ideal climate for innovation, and colleagues who are motivated and proactive, with diverse backgrounds and approaches.
As a global organization, we understand and appreciate the benefits of myriad cultural perspectives. GMAC is wholly committed to recruiting, developing, and retaining a diverse group of talented people, and providing equal employment opportunities to all employees and applicants.
Additionally, to ensure a safe office environment, recognizing the tremendous contributions that vaccinations play in ensuring our mutual wellbeing, GMAC has implemented a mandatory vaccination policy. All employees must be fully vaccinated against the COVID-19 virus.
#J-18808-Ljbffr
Is this your next job Read the full description below to find out, and do not hesitate to make an application.The Senior Manager, Marketing, Americas, which encompasses the United States, Canada, and Latin America, is responsible for leading and executing a robust marketing and communications strategy across GMAC’s products, services, and channels to achieve the awareness, engagement, preference, and decision goals for the region. The role works closely with regional peers in Market Development (MD) and with relevant colleagues including team members in School and Industry Engagement and partner departments – Global Product Marketing and digital marketing, Assessments, Legal, and Technology. All contribute to the development and implementation of GMAC’s market development, marketing, and communications efforts worldwide.
Key Responsibilities:
In partnership with the Regional Director, Americas & Europe, develop and manage a robust marketing and communications strategy, across GMAC’s products, services, and channels, that aligns with the business goals for the Americas region.
Develop and execute regional strategy for digital and in-person candidate engagement activity including multi-channel campaigns.
Maintain a robust activity calendar to effectively execute planned marketing activities with the overarching objective to build preference for GMAC portals.
Gather market insights from candidates, partners, organizations, and influencers to inform the organization and support the development of GMAC’s strategy.
Develop and execute marketing campaigns through relevant channels to reach schools and secondary stakeholders.
Provide leadership and mentorship to the marketing team within Americas, serving as formal supervisor to Field Marketing Manager and contingent workers.
Oversee the annual field engagement and regional partnership strategy and the successful implementation of tactics.
Partner with Senior Manager, Media Relations to maintain thought leadership for GMAC through PR initiatives.
Conduct high-level market research and provide regular insights to internal stakeholders on market trends.
Prepare campaign briefs, competitor intelligence updates, and state of market reports for internal use.
Contribute as a member of the broad MD team to help enhance and promote all aspects of the work in the region.
Other responsibilities and duties, as assigned.
Minimum Requirements:
Bachelor’s degree from accredited university in related field; Or equivalent combination of education, skills, and experience.
5 years’ progressive experience in marketing / product marketing, including partner engagement.
2 years’ progressive supervisory experience.
Experience developing marketing and communication strategies and programs.
Knowledge of, and experience in, working across various channels within the marketing mix.
Experience working with GA4, tracking, and analytics.
Strong operational acumen with key focus on continuous improvement, flawless execution, and process implementation.
Ability to work independently with minimal supervision and in a team setting.
Exceptional organizational and prioritization skills, including the ability to manage multiple projects simultaneously.
Ability to analyze, interpret, and synthesize quantitative and qualitative data.
Excellent verbal and written communication skills; Excellent interpersonal, negotiation, and presentation skills.
Ability to guide others in resolving complex issues of significance to the organization.
Comfort with multi-tasking.
Self-starter with an entrepreneurial spirit.
Ability to work in-office and remotely according to GMAC’s hybrid work environment.
The physical demands and work environment characteristics described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Desired Skills/Experience:
Master’s degree or MBA, ideally in Marketing.
Strong digital knowledge – particularly paid media campaign management and email campaign planning.
Proficiency establishing and nurturing professional networks, partnerships, and alliances.
Comfortable sharing opinions in fast-paced environments.
Ability to critically evaluate new marketing or business opportunities.
Budget and agency management experience.
At GMAC, we offer:
Comprehensive and locally competitive benefits (medical, dental, vision, 403b retirement program, and more!)
Generous Paid-time Off
Holiday Leave
Hybrid Work Environment
Free parking
Work for a mission-driven organization helping to develop the next generation of responsible leaders and change makers
Opportunity to utilize your skills and professionally grow and develop
Envision yourself joining GMAC, a team of smart thinkers that are resilient, adaptive and who take our values to heart. We work as a team and are committed to delivering high-quality products and services.
FLSA Status: Exempt
Report to: Regional Director, Americas & Europe
GMAC’s value proposition offers our talented employees the ideal climate for innovation, and colleagues who are motivated and proactive, with diverse backgrounds and approaches.
As a global organization, we understand and appreciate the benefits of myriad cultural perspectives. GMAC is wholly committed to recruiting, developing, and retaining a diverse group of talented people, and providing equal employment opportunities to all employees and applicants.
Additionally, to ensure a safe office environment, recognizing the tremendous contributions that vaccinations play in ensuring our mutual wellbeing, GMAC has implemented a mandatory vaccination policy. All employees must be fully vaccinated against the COVID-19 virus.
#J-18808-Ljbffr