Public Relations Intern, Health, Wellness & Beauty

ABOUT IHC 

IHC is a boutique creative consultancy in Miami and NYC...where data meets the cultural zeitgeist. 

IHC brings a holistic approach to creating buzz and driving revenue for our clients, getting them noticed and positioning them as hyper-relevant within their vertical. 

We are an all-female agency, with expertise in developing innovative marketing strategies to achieve our clients’ business goals, serving national and international brands within the home/design, architecture, luxury, beauty, wellness and lifestyle categories. 

We merge the senior-level sophistication of a large agency with the intimate approach and entrepreneurial spirit of a boutique agency, all while serving as a true partner to our clients and an extension of their internal teams. 

Our diverse team delivers tactical impact across creative marketing, public relations and social media based on client goals, budgets and timelines. Moreover, with an agile and forward-thinking digital team, we demonstrate ROI and leverage data to accelerate growth and awareness for our clients. 

Public Relations Intern:

As a Public Relations Intern in Health, Wellness, and Beauty, you'll gain hands-on experience supporting PR efforts to elevate brand awareness, promote new products, and engage target audiences. This role involves collaborating with the PR team to develop compelling narratives, monitor media trends, and support social media and event initiatives. Ideal candidates are passionate about health, wellness, and beauty, and excited to learn about public relations.

Responsibilities:

Media Monitoring & Research:

• Track industry trends, competitor activities, and brand mentions across media channels.
• Compile daily, weekly, or monthly PR reports to share relevant news with the team.
• Research potential influencers, media outlets, and journalists for outreach.

Press Materials & Content Creation:

• Assist in drafting press releases, media pitches, and media alerts.
• Support the creation of visual assets like media kits and digital graphics, collaborating with the design team when necessary.

Event & Campaign Support:

• Assist in the planning and execution of brand events, product launches, or influencer meet-ups.
• Coordinate logistics for virtual and in-person events, including invitations, RSVPs, and event day setup.
• Participate in brainstorming sessions to help generate creative campaign ideas.

Media Relations & Outreach:

• Help build and maintain media lists for outreach and follow-ups.
• Support outreach efforts by sending pitches and tracking responses.
• Coordinate and manage product send-outs to influencers and media, tracking deliveries and feedback.

Administrative & Team Support:

• Organize and maintain PR files, digital assets, and tracking documents.
• Attend team meetings and assist with various administrative tasks as needed.
• Provide additional support on ad hoc PR projects, as assigned by supervisors.

Qualifications:

• Currently pursuing or recently completed a degree in Public Relations, Communications, Marketing, or a related field.
• Excellent written and verbal communication skills.
• Strong organizational skills with attention to detail.
• Knowledge or interest in health, wellness, and beauty trends.
• Proficient in Microsoft Office, Google Suite, and project management platforms.
• Experience with graphic design tools (e.g., Canva, Photoshop) is a plus but not required.

Benefits:

• Hands-on experience in a fast-paced PR environment.
• Opportunity to build professional networks within the beauty and wellness industries.
• Mentorship and learning opportunities from seasoned PR professionals.
• Potential for college credit, depending on program requirements.

Work Hours:

• Part-time, 15-20 hours per week, with flexibility around school schedules.
• In-person preferred at the IHC office in Miami; open to hybrid situation
• Office hours are 9 am to 6 pm in our Miami office; schedule dependent on availability due to class schedule
• 4-6 month internship period