Confidential
Marketing Director
Confidential, Greensboro, NC, United States
The Role at a glance:
We are looking for a Marketing Director for our team in Greensboro. This is great opportunity for innovative marketing professional to support our food service operations team, developing strategies to create the consumer experience appropriate to the brand and account in which they operate. You will be valuating key client marketing plans/materials relative to effectiveness and/or ROI, as well as providing recommendations for improved efficiencies/changes based on your expertise.
What you'll be doing:
- Serve as marketing Liaison/Lead within an account
- Develop segment-specific strategic marketing plans with support of Senior Director of Marketing
- Execute program strategies for unit level
- Develop and execute retail promotional strategies for culinary concepts
- Develop marketing programs aimed to increase customer satisfaction, participation and or revenue
- Partner with the corporate team to develop creative briefs for marketing collateral which includes among other initiatives
- In-Unit brands standards
- Business Development Presentations
- Manage / Responsible for the New Account Opening Marketing Process
What we're looking for:
Must-haves:
- At least 5 years of Marketing Experience or related field
- Bachelor's Degree in Marketing or related field or equivalent work experience
- Solid understanding of marketing strategies and tactics (food service, retail or restaurant management preferred)
- Proven ability to develop and deliver effective presentations designed to influence executive leadership and decision makers
- Possess professionalism and passion for customer and client relations
- Demonstrated ability to relate well to individuals and groups with widely varying backgrounds, perspectives, education and skills is required
- Ability to think strategically and operate autonomously
Nice-to-haves;
- Experience working in a marketing capacity supporting a contract services organization
- Experience working in a marketing capacity in Food Services
- Previous Graphic Design experience
- Previous Education Dining experience
The benefits we offer:
- Medical
- Dental
- Vision
- Tuition Reimbursement
- Voluntary UNUM offering for Accident, Critical Illness and Hospital Indemnity
- Discount Program
- Commuter Benefits (Parking and Transit)
- EAP
- 401k
- Sick
- Holiday Pay (9 paid holidays)