Senior Marketing Specialist

Location

Los Angeles, CA (Hybrid)

About Belaré Home

Belaré Home is a leading home decor and furniture company that prides itself on offering stylish and high-quality products to enhance any living space. Our mission is to help customers create beautiful homes with our thoughtfully designed and curated pieces.

Job Description

We are seeking an experienced Marketing Manager who is enthusiastic, a self-starter, creative, and results-driven, with a proven track record in developing and executing successful marketing strategies to join our dynamic team. The ideal candidate will have a strong background in e-commerce and a passion for the home decor industry. The ideal candidate should have excellent communication skills, a strong understanding of digital marketing trends, and the ability to work independently and as part of a team. The ideal candidate will play a crucial role in growing our business and elevating our brand

This is a hands-on role requiring a strategic thinker who can manage all aspects of our marketing initiatives,

including email marketing, SMS marketing, Facebook and Google Ads campaigns, direct mail, and our Shopify platform.

Responsibilities

• Develop and execute comprehensive marketing strategies to drive brand awareness and sales.

• Manage and optimize email marketing campaigns to engage customers and increase conversions.

• Oversee SMS marketing efforts, ensuring timely and relevant messaging.

• Plan, execute, and analyze paid advertising campaigns on Facebook and Google Ads.

• Coordinate direct mail campaigns to reach targeted audiences.

• Maintain and enhance our Shopify store, ensuring a seamless customer experience.

• Utilize tools like Slack, Clickup, Later, and Canva to streamline marketing efforts and team collaboration.

• Implement and manage SEO strategies to improve organic search rankings and website traffic.

• Manage and grow social media presence, leveraging influencer partnerships.

• Analyze marketing performance data to make informed decisions and adjustments.

• Collaborate with cross-functional teams to align marketing strategies with overall business goals.

• Stay up-to-date with industry trends and competitor activities.

• Schedule social media posts via Later and manage campaigns on Facebook.

• Execute postcard marketing campaigns using Post Pilot.

• Manage tasks and projects in ClickUp.

Qualifications

• Bachelor’s degree or higher.

• 7+ years of experience in marketing, with a focus on e-commerce.

• Proven track record of managing successful marketing campaigns across multiple channels.

• Experience in the home decor industry is a plus.

• Experience with Omnisend, Canva, Later, Post Pilot, Facebook Ads, and ClickUp, or equivalent platforms.

• Strong SEO skills and experience in improving organic search performance.

• Strong analytical skills and the ability to interpret data to drive decision-making.

• Excellent communication and organizational skills.

• Detail-oriented, efficient, and a hard worker.

Benefits

• Salary range: $60,000 - $90,000 depending on experience.

• Work from home flexibility.

• Health insurance.

• Opportunity to work in a startup environment with a passionate and dedicated team, and opportunities for professional growth.

Join us at Belaré Home to contribute to a vibrant, growing company where your creativity and initiative will directly influence our success.

Application Instructions

Interested candidates should submit their resume and a cover letter outlining their relevant experience and why they are a great fit for this role.