Branded Content Marketing Lead Job at Entravision Communications in Santa Monica

Branded Content Marketing Lead

Santa Monica, CA | Full Time

*Interested candidates must apply on Entravision's career site:

https://entravision.csod.com/ats/careersite/jobdetails.aspx?site=1&c=entravision&id=4295

Summary

As a part of Entravision’s Marketing Department, the Branded Content Lead will use their creativity, marketing acumen and understanding of Spanish language media audiences to leverage our branded content programs on our linear and digital platforms (Radio, Television, Digital and Events) to help our sales teams succeed.This is an exciting opportunity to be an integral part of the creative center of the company's U.S. media division influencing truly innovative and engaging multiplatform proposals and executions across the country.

The Branded Content Lead reports directly to the Head of Branded Content. The role will be responsible for ideation and the creation of multi platforms and multi-asset campaign ideas that connect the company offerings in a creative and effective manner. The right candidate will bring their special brand of creativity and collaboration to the table and be excited to be tasked with being the IDEA person for the branded content team. This is the person you can always count on to connect different products and strategies to not only convince but wow clients every day.
The local lead will be an integral part of a marketing team and will be tasked with taking ownership of creating coelesed concepts for sales executives looking to capitalize on branded content opportunities.

Essential Functions
●Ideate with the marketing team to create innovative, engaging, and effective branded content concepts for Clients
●Provide concept one-sheets and mini-decks to meet sales/client needs
●Coordinate/write scripts as needed for production (Radio, TV, digital video)
●Be a creative collaborator that creates ideas and concepts that are authentic and powerful for all channels
●Work closely with marketing production and CES teams (Social Media Managers / Content Creators) to optimize the effectiveness of content ideas.
●Connect with Sales department leadership and team to ensure synergy buy-in and collaboration
●Connect with Audio and Television Content leadership to stay informed on all content opportunities and Radio / TV talent up-dates.
●Champion the virtues of Branded Content and work closely with the Head of Branded Content to create calendars and internal communication strategies to promote BC.
●Stay up to date with the latest media and platform trends

Required Education and Experience

●5+ years of experience in content marketing, content ideation and or marketing strategy

●Extensive experience in a Marketing Department or Advertising Agency setting within a strategy or execution perview.

●Understanding of Spanish language media and audiences

●Must have a thorough understanding of US Hispanic Culture and Media habits

●Excellent writing and concepting skills

●Ability to collaborate with multiple teams in a fast-paced and deadline-driven environment

●The ability to write and present in Spanish (language)

●Proficient in Microsoft and Google Suites

Preferred Qualifications;

●Knowledge of Spanish Language Media Marketing Strategies

●Bachelor’s degree in Communication, Marketing, or related field

●Deep Understanding of the sales process and marketing’s role in the sales process

*Interested candidates must apply on Entravision's career site:

https://entravision.csod.com/ats/careersite/jobdetails.aspx?site=1&c=entravision&id=4295

POSITION TYPE/EXPECTED HOURS OF WORK
This is a Full Time position. Actual schedule and hours may vary.

SUPERVISORY RESPONSIBILITY
Reports directly to Head of Branded Content

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.

Entravision Communications is an Equal Opportunity Employer.

We encourage women and minorities to apply